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Sprinklr

The Prada Group Selects Sprinklr to Reach a New Generation of Luxury Customers Through Modern Channels

Global leader in luxury goods will create immersive brand experiences across social channels Sprinklr, the leading Customer Experience Management platform (CXM), today announced that the Prada Group, a global leader in the luxury goods industry, is using Sprinklr to enable its data-driven social advertising and engagement strategy. The Prada Group is enhancing collaboration across global agencies on Sprinklr’s AI-powered platform to increase return on ad spend, reach relevant audiences, and gain insight into effective…

TechBytes with Lauren Kiser, Senior Product Marketing Manager at Sprinklr

Hi, please tell us about your role and the team/technology at Sprinklr. I’m a Senior Product Marketing Manager at Sprinklr supporting our Modern Advertising Product. I work closely with our Product Managers to bring our products to market and the market to our products, both supporting our field teams and evangelizing the work our customers are doing. Sprinklr is a modern Customer Experience Management platform that enables Marketing, Advertising, Research, Care, and Engagement across more than 35 modern channels…

Sprinklr and TikTok Launch New Advertising Partnership

Sprinklr is the first enterprise software platform to support ad creation and management on TikTok Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to create and manage in-feed video ads on TikTok alongside ad campaigns on other social media channels all in Sprinklr. Today, Sprinklr is the most comprehensive platform for brands to optimize ad performance across…

Sprinklr Expands to Mexico and Central America

Local support helps companies like Tecnológico de Monterrey create memorable customer experiences  Sprinklr, the world’s first Unified Front Office for Modern Channels, announced it is expanding operations in Mexico and Central America with the hire of new employees based in Mexico City and a new strategic alliance with CX Team, a Mexico-based consulting firm specializing in customer experience management. Additionally, Sprinklr has opened its first office in Chicago to better serve Midwest clients such as McDonald’s and…

Sprinklr Acquires Nanigans’ Social Advertising Business

Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management. With this transaction, Sprinklr is now the definitive powerhouse in performance and brand social…

Announcing Sprinklr’s Fall 2019 Release: Over 400 Features

We’re happy to announce the Sprinklr Fall 2019 Release, with over 400 new features across the five products that make up Sprinklr’s Unified Front Office: Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement. Also Read: CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI. These improvements enhance the breadth and depth of Sprinklr’s complete platform for customer experience management with new features to help you increase revenue, reduce cost,…

Sprinklr Launches Live Chat for Fast, Personalized Customer Support

Enabling real-time conversations with customers while they’re on a brand’s website and mobile apps Sprinklr, the world’s first Unified Front Office for Modern Channels, announced Sprinklr Live Chat, a customer service capability that helps businesses provide immediate support to visitors on their website and mobile applications. Users can automatically assign incoming chats to available agents or enable chatbots with artificial intelligence that can answer standard queries. Sprinklr Live Chat is included as a standard…

Sprinklr Improves Customer Implementations With FinancialForce Professional Services Automation Data

Enhanced PSA Usability Enhances the Bottom Line for Sprinklr FinancialForce, the #1 Enterprise Professional Services Automation and the only customer-centric ERP cloud solution, announced that Sprinklr, the world's first Unified Front Office Platform for Modern Channels, has seen an increase in utilization by project managers thanks to FinancialForce PSA's superior usability, resulting in more accurate business data for Sprinklr, which has in turn led to smarter customer implementations globally. Sprinklr was also the…

Sprinklr Named the Only Leader in Social Suites Wave Q4 2019 by Independent Research Firm

Achieved the highest score among all reviewed vendors in its current offering, strategy, and market presence Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that the company was named the only leader in the Forrester Research, Inc. report, the Social Suites Wave Q4 2019. This is the first-ever publication of Forrester’s Wave for Social Suites. In the competitive evaluation, Forrester analysts looked at the five core capabilities essential to successfully governing social media in the…

Sprinklr Appoints Dan Haley as First General Counsel and Corporate Secretary

Sprinklr, the world’s first Unified Front Office Platform for Modern Channels, today announced the appointment of Dan Haley as General Counsel and Corporate Secretary. In this role, Haley brings deep government and private sector experience to overseeing Sprinklr’s global legal functions. “Dan’s extensive legal experience as well as his commitment to upholding the highest ethical standards make him the ideal choice for Sprinklr,” said Ragy Thomas, CEO and Founder, Sprinklr. “With a deep understanding of the particular…

Sprinklr Announces New Core Platform Functionality: Live Slide Technology Enables the Rapid Creation of Beautiful Presentations which…

Leading Brands Such as Michael Kors Are Using New Sprinklr Presentations Functionality to Present Real-Time Social Data With Ease and Style Sprinklr, the world’s first Unified Front Office Platform for Modern Channels, announced Sprinklr Presentations, a new function of the Core Platform, and available across all 5 Sprinklr products -- Modern Marketing; Modern Advertising; Modern Research; Modern Care; and Modern Engagement. Sprinklr Presentations enables brands to present real-time social and business data in beautiful,…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

Sprinklr Expands Research Capabilities with Product Experience Insights

Leading Brands in a Range of Industries – Including Bosch, Kingston Technology, L'oréal, Microsoft, and Procter & Gamble – Are Leveraging Product Experience Insights to Improve Products and Drive Revenue Sprinklr, the world’s first Unified Front Office Platform for modern channels, today announced Product Insights – a new function within Sprinklr Research. Product Insights uses Sprinklr’s AI capabilities – called Sprinklr Intuition AI – to automatically categorize customer comments across social media, review sites…

Sprinklr Launches Global Partner Program

Sprinklr announced the launch of the Sprinklr Partner Program. This program delivers training, go-to-market support, and a certification program to an ecosystem of technology organizations, systems integrators, agencies, and social media channels. Sprinklr’s partner program will help brands collaborate across marketing, sales and care to meet the needs of the modern customer. Learn more about Sprinklr’s partners throughout the company’s SXSW events at the JW Marriott Austin, from March 8th to March 10th. Sprinklr offers…

Sprinklr Partners with the 3% Movement and Twitter to Track Purpose-Driven Super Bowl Ads

Follow #3PercentSB on Twitter to See If Sprinklr’s Real-Time Data Analysis Proves That Purpose-Driven Campaigns Drive More Engagement vs. Standard Brand Messages Sprinklr, the world’s leading front office platform, is partnering with Twitter and the 3% Movement to measure and analyze the response to purpose-driven advertisements during Super Bowl LIII. The mission of this campaign is to determine whether or not purpose-driven advertising campaigns drive more engagement on Twitter vs. campaigns with standard brand…

Cisco Executive Yvette Kanouff Joins Sprinklr Board

Kanouff Brings More Than 20 Years of Experience Leading Business Transformation at Scale Sprinklr, the world’s #1 social suite, is proud to announce that Yvette Kanouff is joining Sprinklr’s Board of Directors, effective immediately. Expanding Sprinklr’s board with Kanouff’s experience operating businesses at scale will help Sprinklr achieve its mission of enabling every organization on the planet to make their customers happier. Cisco executive @YvetteKanouff is joining the @Sprinklr Board Kanouff's valuable…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Vidoomy Launches Contextual Video Targeting Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer Engagement Sprinklr’s Platform Analyzes Data and Bridges Data Silos Across Resource…

Prediction Series 2019: Interview with Grad Conn, CXMO, Sprinklr

Tell us about your role and how you got here. What inspired you to be part of the MarTech company, Sprinklr? I was actually Sprinklr’s first customer — way back in 2011 — so I’ve known this crew for a long time. It was a very natural move for me to go from Seattle at Microsoft to Sprinklr in NYC for both personal and professional reasons. As a true geek, I actually started my career at Microsoft in Microsoft Research. I love playing with new, forward-thinking technology. Choosing a new career path at Sprinklr gives me…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

Sprinklr and Snaps Drive Human-Robot Collaboration for a New Era of Customer Care

Sprinklr, the world’s #1 social media management platform, announced its integration with Snaps, the leading conversational marketing platform. The companies are launching the Sprinklr and Snaps Agent Handoff, which helps brands easily manage the transition between an automated chatbot and a human agent for complex customer care questions in Facebook Messenger, Twitter and SMS. Now, brands can provide a personalized experience on messaging platforms while reducing customer care costs. The Challenge: Improving the Chatbot…