Sprout Social

Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so brands must maintain a strong presence across all touchpoints, ranging from social media to employee review sites. Our new integration with Glassdoor offers brands the ability to monitor and respond to employee reviews directly within Sprout Social’s platform. This not only empowers social…

New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site As transparency becomes increasingly important for brands, it is clear that a company’s reputation is not confined to a single platform. Instead, today’s brands are assessed not only by what they say, but how they run their business and what their employees share about their experience. Sprout Social has announced its integration with Glassdoor, the worldwide leader in insights about jobs and…

Social leaders are on the front lines of communicating with customers and audiences, but often face challenges when trying to share insights with other customer-facing teams. As social becomes a more critical part of the customer relationship across a growing number of business functions, and as social media management cements itself as a foundational system of record in the technology stack, visibility and collaboration across platforms is critical. Sprout Social, a leading provider of social media analytics, engagement,…

Sprout Social survey finds consumers are increasingly looking for connection and will reward brands who share their values on social Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from Sprout Social, a leading provider of social media analytics, engagement and advocacy solutions for business, delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this…

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills As consumer purchase behavior is rapidly evolving, with more consumers turning to online buying in the current climate, brands’ online presence and social media strategy have never had such a direct impact on businesses. In fact, according to the 2020 Sprout Social Index: Above and Beyond, released today, nearly 9 in 10 consumers will buy products from a…

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. At the core of each action is a tool making it possible. Today, there is a wide world of tech tools available to implement. Media and marketing teams eagerly adopt tech tools by the dozens, organizations worldwide are actively pursuing…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and…

Led by Future Fund, New Enterprise Associates & Goldman Sachs Front Sprout Social's Series-D Fundraising Sprout Social, one of the leading platforms in Social Media Marketing/Monitoring and Audience Analytics receives $40 million in Series-D funding. This puts Sprout Social’s grand total to $103.5 million in funding from the time of its establishment. The funding will function as an adrenaline shot to Sprout Social’s vision of global expansion. It will also substantially aid the company’s outreach and its desire to…

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers HubSpot has consistently been an extremely popular growth platform among marketers and sellers since the last decade. The company began operations sometime in 2006 as a start-up and grew rapidly. From meager revenues of $255,555 in 2006, the company’s revenues at the end of 2017 were a whopping $375.6 million. HubSpot as a business rapidly expanded from catering to smaller companies to making…

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce The Company Will Integrate *Star Tags and Re-launch Its…

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

Sprout Social’s from Risk to Responsibility: Social Media and the Evolution of Transparency Report Finds the Majority of Consumers Are Looking for Brands to Earn Their Trust Through More Transparency on Social Media Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s institutions. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through…

Web Content Today Aims to Sell and Persuade an Audience to Actively Engage in Business. It Is the Key in a Conversion Process and Induces Customer Engagement Content marketing, if done right can make your business stand out in the competition. You may be a blogger, a marketer, an SMB owner or perhaps a tech writer—getting a firm grip on your content is the stepping stone to succeeding in marketing. The content marketing landscape continues to evolve at a rapid pace. It is important to connect these dots and further…

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

Pinterest Integration Enables Social Marketers to Create, Publish and Measure Visual Content Within Sprout Social Every month, more than 200 million people around the world use Pinterest to find visually stunning content, relevant products and insights, and actionable inspiration for their lives. As the opportunity for brands to reach new communities and influence purchasing decisions continues to grow, Sprout Social has announced its partnership and integration with Pinterest, enabling social marketers to streamline and…

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience  Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best influencer marketing agencies. According to a recent Sprout Social report1 on the best practices in social media advertising, a significant percentage of social media consumers are disinterested in social media ads. In fact, the social media marketing software company found that there is a…