In the EU, Facebook apps helped organizations earn USD 228 billion in sales last year. In addition to sales, the app-driven economy also generated more than 3 million jobs in the marketing technology industry.
In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach.
Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018.
Chatbots have now being programmed to think, feel…