Browsing Tag

SSI

Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard

Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights about campaign effectiveness across all channels. These include digital, mobile, emerging and traditional channels. Marketing managers receive all campaign effectiveness insights especially when the campaign is live—thus helping in decisions to realize the maximum impact and calculate ROI. Also Read: The Rise of Video: LinkedIn B2B Video …

SSI Becomes Licensed Net Promoter Score Provider

NPS Provides Proactive Measurement of Customer Loyalty and Endorsement SSI became a licensed Net Promoter Score service provider, enabling companies to survey 17 million panelists in order to measure customer loyalty and gather insights to improve long-term customer relationships. Net Promoter Score, used by companies since its introduction in 2003, measures the loyalty that exists between a brand and its customer base. "NPS has been the gold standard for companies looking to assess brand loyalty.…