Browsing Tag

stakeholders

Bollé Brands Selects Alida to Drive Innovation and Growth Fueled by Customer Experience

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, announced Bollé Brands, a leading eyewear and head protection group, has chosen Alida to help the company drive elevated customer experiences and inform its growth strategies for their sportswear and lifestyle products. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals “Bollé Brands has a rich history of delivering innovative and high-quality products for their customers. This is because they…

Ipsidy Rebrands as authID.ai Announces New Executive Leadership

authID.ai, a leading provider of secure, mobile, biometric identity verification solutions delivered by an easy to integrate Identity as a Service (IDaaS) platform, today announced a series of significant strategic updates that will build on and augment the successes realized over the last year. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite New Executive Leadership “During the last 12 months, we have made strategic investments in our product, our channel partners, and our…

Wizeline Appoints Maneesh Agarwal as CFO

Wizeline, a global technology services provider that builds high-quality digital products and platforms, announced the appointment of Maneesh Agarwal as the company’s new Chief Financial Officer. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Maneesh’s strong track record of driving results and accelerating growth, along with his experience with scaling businesses, will serve our customers and the company very well. As CFO, Mr. Agarwal will lead Wizeline’s…

Moving from Outputs to Outcomes: Martech Consolidation Brings Opportunity to Refocus Content Measurement on Results

Business today has a seemingly insatiable appetite for content. But is everyone aligned to ensure that the content is valuable and produces the desired impact? We recently released our annual creative management report which highlighted that speed, lack of resources, and volume are the top challenges facing creators. Simply put, creative content teams are being asked to produce more content, to do it faster and without the necessary resources. Marketing Technology News: AtScale Delivers “Live” Connection Experience for…

Qlik Expands Strategic Partnership with Databricks with Support for Delta Sharing

Qlik announced continued expansion of its strategic partnership with Databricks with support for the launch of Delta Sharing, Databricks’ open protocol for secure data sharing. Joint customers will be able to leverage the tight integration between Qlik and Databricks to more easily and securely share relevant data sets and insights with any stakeholder in their ecosystem through the cloud and platform of their choice. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds…

Global Initiative from Bright Data Supports Delivery of National Data Strategy Through Partnership With Multiple UK Organisations

A global initiative to ensure that online data helps drive positive change around the world is working with a host of UK organisations to support delivery of the country’s National Data Strategy (NDS). The Bright Initiative, which has been established by leading data collection platform Bright Data (formerly Luminati Networks), is investing considerable resources and expertise to support work that will help the UK realise the social and economic aims set out in the NDS. News of the Bright Initiative’s support comes…

Infotools Enhances Insights Generation, Collaboration and Sharing With Major Harmoni Release

Infotools, a global leader in market research analysis and reporting solutions, has released the latest iteration of its Harmoni platform with expanded features for combining, analyzing and reporting on all types of data. Built specifically for insights professionals, Harmoni provides functionality that handles the complexities of market research data, making it easier for insights teams to collaborate on projects, investigate marketing-relevant data streams, uncover critical insights and share data stories to influence…

BlackBerry Named One of Canada’s Greenest Employers for Sixth Year in a Row

BlackBerry Limited announced it has been named as one of Canada's Greenest Employers for 2021. This is the sixth consecutive year that the company has received recognition for being one of the country's leading organizations with environmental programs and earth-friendly policies that actively involve their employees. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising "BlackBerry is delighted to be recognized as one of Canada's Greenest…

World’s Leading Advertising Industry Body Announces Complete Overhaul of Marketing’s Mission; New Framework to Deliver on…

The Global CMO Growth Council, representing 1,200+ chief marketers from some of the world's leading brands, is advocating to, once-and-for-all, establish a clear, universal path for marketers to help drive business growth and benefit all of humanity. During its inaugural B4H Summit, the Council's leadership shared the new 'B4H' (Brands for Humans) Growth Platform: a framework that rewrites the rules of marketing that is better suited for modern businesses and their consumers alike. The B4H platform provides a clear…

Veritone Extends Agreement With Audacy, Bringing In-Depth, AI-Powered Analytics to Dynamic Audio Content

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced that it has extended its agreement with Audacy , a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… Formerly known as…

Castellan Launches Operational Resilience Capabilities With New Platform

Castellan Solutions, the largest, global provider of business continuity management solutions, announces the launch of its new SaaS solution – offering a fully integrated software suite that uses automation and intelligence to solve operational resilience, business continuity, crisis management, and emergency notification challenges within one platform. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future The new Castellan SaaS solution not only adopts the strengths from the…

Eyewear Retailer Ace & Tate Chooses Contentsquare To Integrate Physical and Digital Channels

Contentsquare, the only complete experience analytics platform is partnering with Dutch eyewear specialist Ace & Tate to help sustain the brand’s digital momentum, and optimize the omnichannel customer journey. “With eyewear, it’s a very high-touch product,” said Sheri Kruzel, Lead Product Manager at Ace & Tate. “You want to feel the product, try it on your face, know that the size fits well. There are lots of services you can start to implement like virtual try-on, home-try-on, style advice – but you really…

Device Magic Introduces Customizable Microsoft Excel Report Formats

Device Magic, an industry-leading mobile data collection platform, announced today the introduction of Microsoft Excel files as a data submission format option for a variety of destination types. Device Magic users will now have the option to create and upload customized Excel report templates when selected as the submission format for available destinations. The new feature expands report customization capabilities by allowing users to leverage Excel functions to manipulate submitted form data. Key functionalities…

Heap Announces Executive Leadership Team Changes To Further Accelerate Position as Digital Product Analytics Pioneer

Heap, the pioneer in digital product analytics used by more than 6,000 companies, today announced a number of changes to its executive leadership team, further cementing the company’s position as the industry’s leading provider of digital product analytics solutions. Effective April 2, Ken Fine assumes the position of Chief Executive Officer as CEO and Co-founder Matin Movassate transitions into a full-time role as Chairman of the Board. Heap has expanded its product and engineering leadership bench as well, adding…