Stas Tushinskiy

What is the draw of dialogue advertising to advertisers, publishers, and consumers? Can all three benefit? Stas Tushinskiy: Not only should all three – advertisers, publishers, and consumers – benefit from the emergence of dialogue advertising, I think all three will need to in order for there to be widespread adoption. But I think that’s exactly what we’ll see. For advertisers, early campaigns run through the Instreamatic platform by brands like IKEA, HP, Mastercard, and Infiniti have seen significantly higher ad…

Using Instreamatic’s AI-Powered Technology, Hakuhodo DY Media Partners Will Create Voice-Enabled Ads for Brands and Place Them with Publishers Leveraging Instreamatic’s Platform Instreamatic.ai, the platform for voice-enabled ads that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, and Hakuhodo DY Media Partners, one of the largest media advertising groups in Japan, announced a new partnership to introduce AI-powered interactive voice…

To Offer US Brands AI-Powered Interactive Audio Ad Campaigns DAX, the world's most sophisticated digital audio advertising platform, announced an exclusive partnership with Instreamatic.ai. Instreamatic.ai is the first AI platform dedicated to voice-activated advertising. This deal enables US advertisers to run targeted campaigns through DAX’s programmatic platform, which prompts people to engage with brands through voice technology.  For the first time, listeners in the US will be able to respond to ads heard via a…

Instreamatic.ai, Alfa-Bank and OMD have launched a unique advertising campaign utilizing voice response capabilities in Russia. The ad campaign was served on Radio Record and Zvuk mobile apps. Listeners were able to interact with the brand using voice commands, which not only amazed them but allowed audience to engage with audio advertising for the very first time. Instreamatic.ai also has announced that Gazprom-Media Radio, one of Russia's largest radio groups, has started testing voice-activated advertising across…