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Steve Mummey

STAQ Gives Publishers Unified Advertiser Transparency Across Demand Channels

STAQ, the automated reporting platform as a service for digital advertising, announced a major feature release that gives publishers normalized advertiser transparency across demand channels. Exchanges and major sell side platforms (SSPs), have been increasingly giving publishers visibility into their advertiser bidding activity, such as pricing and placement preferences. Publishers gain significant advantage when they have advertiser insights across demand partners, giving sellers and operations teams visibility and control…