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Steve Walsh

Sinclair Broadcast Group’s CompulseOTT Unit Releases New OTT Reporting Platform: “Compulse360”

New platform will provide local CTV and OTT advertisers with advanced daily campaign reporting powered by third-party measurement from Comscore Sinclair announced the release of its new daily over-the-top (OTT) reporting platform for CompulseOTT called "Compulse360." The new reporting platform will provide campaign measurement of audiences and impression metrics in a local market. The platform affords advertisers near real-time campaign evaluation, so they can optimize their advertising efforts in-flight. "Compulse360"…

Comscore Expands Currency Relationship with Gray Television

Gray Will Exclusively Use Comscore Local TV Currency in 80 of Its 91 Markets Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced an expanded partnership with Gray Television. Effective January 1, 2019, Comscore will serve as the local linear currency for the entire legacy Gray market footprint as well as the majority of Raycom’s legacy footprint, including two of its largest markets, Cleveland and Louisville. “Through our use of Comscore in a number of markets in…

Comscore Expands Partnership with Scripps to Full Television Station Group Deal

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced a groupwide agreement with The E.W. Scripps Company, one of the nation's largest independent TV station owners, expanding its local market television measurement partnership across all Scripps television markets and stations. As part of this agreement, Scripps will also leverage Comscore's advanced automotive and political demographic currencies to sell the value and relevance, rather than just the size, of its…