Storytelling

Remember the infamous Kendall Jenner x Pepsi ad? What was intended to be a unifying message turned into a masterclass in brand misjudgment. The backlash was swift, global and brutal, not just because the concept missed the mark, but because…
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Collaboration will empower clients with an open-source, tech-stack agnostic content management solution Alloy, the premier agency specializing in precision storytelling and experiences for imaginative tech brands, is proud to announce its…
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In the past, it was enough to host an event, book a few good speakers, and call it a day. Not anymore. Today's event goers expect more—not just information, but interaction. Not just access, but an experience. As eventgoers’ expectations…
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Data-driven fields like finance, SaaS, and manufacturing often struggle to establish genuine emotional connections. Yet, buyers in these segments crave authenticity and warmth just as much as those in consumer-facing markets. By…
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Storytelling has historically been the key element in effective marketing. It helps develop emotional bonds, enhances interaction, and transforms potential buyers into faithful clients. Nonetheless, adapting storytelling for contemporary…
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Storytelling has historically been the key element in effective marketing. It develops emotional bonds, enhances interaction, and transforms potential buyers into faithful clients. Nonetheless, adapting storytelling for contemporary…
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Podcasts have rapidly emerged as a formidable medium for reaching highly engaged audiences. As brands continually seek innovative ways to connect with consumers, podcast advertising stands out for its unique ability to foster meaningful…
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It's been an exciting year in martech! Catch up with the latest in martech from 2024's last weekly highlight, while you prep for a year of evolution in martech in 2025! _________ Marketing and Marketing Tech Quote-of-the-Week! When…
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Zoe Lu, SVP, SMB at Pacvue chats about the state of adtech and how modern advertising is evolving in this MarTech Series catch-up: ________ Tell us about yourself a few of the latest enhancements from Helium 10 that are addressing…
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Creators from across the Vimeo community will now be able to share their spatial content with viewers around the world Vimeo , the world’s most innovative video experience platform, announced the launch of its groundbreaking app for Apple…
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Stacy Bohrer, VP of Buyer Development at OpenX shares a few top of mind thoughts on the state of digital advertising in this catch up: _________ Hi Stacy, welcome to our martech interview series. Tell us more about yourself and your…
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The science, technology, engineering, and math (STEM) industries have a big problem with storytelling. While STEM innovations propel us forward, they often come wrapped in jargon and complexity, leaving many feeling disconnected from the…
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Welcome, fellow entrepreneurs and business aficionados! Today, I want to dive into a topic that has transformed the landscape of marketing and business development: podcasting. As someone who has conducted over 1,500 interviews and…
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In the world of marketing, it's not just about capturing attention; it's about expanding connection points with consumers so trust can follow. High profile events like the Super Bowl give brands the platform to showcase creativity,…
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With the buzz surrounding the next leap in text-to-video generation, video creation from text faces its challenge, and users currently face fragmented processes, navigating through a landscape of tools and platforms. From generating AI…
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The Fifth Annual Report Reveals a Transformative Shift: Moving Beyond Convenience-Driven Purchases to Embrace the Gen Z-Led Era of The Multi-Channel Brand Experience In an era marked by content overload, the 5WPR 2024 Consumer Culture…
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**The primary author of this article is staff writer, Sakshi John Instagram Reels (Launched in 2020) is one of the hottest post formats and functions similar to TikTok. You can create a brief video of up to 30 seconds and match it up with…
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Augmented reality technology is rapidly transforming the event marketing industry by providing a dynamic and interactive approach for audiences. Augmented reality brings a unique blend of excitement and engagement to events, increasing…
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In just one week, Instagram's Threads reached an astonishing 100 million accounts. This explosive growth is a testament to the fact that users everywhere are drawn to the allure of the latest industry trends. We've seen similar phenomena…
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First-of-its-kind "AI for the rest of us" platform built for humans - not engineers - that’s trustworthy, customizable and social Capitol AI, a cutting-edge artificial intelligence company, announced the public release of its…
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