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Storytelling

Hey Salespeople: If You’re Not Telling Great Stories Then You’re Not Selling

Take a look at 2019’s Marketing Technology Landscape for a moment. Let that reality—representing a single sector of the SaaS industry—sink in. Because in a sea of digital sameness, feature-based selling isn’t cutting it anymore. Perceiving fewer differentiators, customers no longer focus solely on products. Discerning buyers demand personal connections, insights instead of Sales pitches, and desire a white-glove experience. That’s why pitching alone isn’t enough. You must communicate in memorable ways that foster…

Ambitious Storytelling and Daring to Grow Pays Off, Adroll Shows Us How

Successful marketing requires more than seasonal promotions and eye-catching creative. As consumers are interacting with brands across more channels than ever before, expectations for personalization and relevance continue to rise. Especially now, connecting with and retaining your customers is never a done job. To truly stand out your campaigns must embrace the audacious, become ambitious, and sometimes this means making tough choices. Read More: Flipboard Designs Popular Editorial Franchises for Next Generation…

TechBytes with Matt Trotta, GM, North America, Playbuzz

Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and storytelling platforms. To understand the true definition of 'success' for marketing technology platforms in this space, we interviewed Matt Trotta, GM, North America, Playbuzz.Tell us about your journey and how you landed at Playbuzz? The majority of my career has really taken place in the branded content space. Perhaps most notable is the 6.5 years I spent at BuzzFeed, where I saw the…

Predictions Series 2018: Add More Science and Personalization to Your Storytelling Initiatives

In 2018, Marketers Must Align Their Linear Marketing Strategies to Accommodate Conversational Storytelling Initiatives The art of storytelling is an ancient art. However, for B2B marketers, the whole context of storytelling has changed with powerful audience data and insight-based technologies driving the modern marketing campaigns. The purpose of any content presentation is to deliver a relevant message to the audience-- easily understood, retained for long, and easy to reproduce in the future. To understand how…

3 Reasons Why Data Storytelling Will Be A Top Marketing Trend of 2018

Think back to the last text-heavy presentation you sat through. Or maybe I should say endured because we all know how boring it can be to look at words on a screen. In our ever-changing, meme-loving world where instant, snapshotted communication reigns supreme, creating visual ways to transmit data in the office is increasingly important. This importance isn’t just about aesthetic appeal; it turns out that the way we tell stories using data can positively impact your company’s bottom line. A study that looked at reader…