Strategies

Keith Kazerman, President of Streaming at Locality discusses the latest technologies impacting programmatic advertising and how this will influence ad buying behaviors in this chat with MarTech Series: _________ Hi Keith, tell us more…
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Read about Intelepeer's latest funding to Adobe's new Photoshop enhancements in this latest weekly martech highlight: ____________ Marketing and Marketing Tech Quote-of-the-Week! Brand management is a delicate balance of art and…
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Brands have never faced such a competitive landscape as they do in today's environment. Marketers and advertisers are trying and testing different tactics and strategies only to grab the attention of their target audience. And one of the…
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Marketing measurement tactics are essential tools for businesses seeking to optimize their strategies and drive growth. These tactics provide actionable insights into the effectiveness of marketing efforts, enabling marketers to fine-tune…
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Customers are people, too. Rather than relying on traditional marketing channels to reach them, why not meet them where they’re at in real life? Every year, thousands of people flock to events like Coachella – these events which…
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Sebastian Gierlinger, VP of Engineering at enterprise CMS Storyblok, explains why tech consolidation should be at the top of the martech to-do list in 2024: We recently surveyed 1,719 businesses – predominantly technical users – across the…
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Catch the latest in martech from Veritonic's new integration to Fullstory's new behavioral data solution: Marketing Quote-of-the-Week! The challenge we’ve seen many organizations encounter is how to then fuel that turbo engine – running…
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There was a time when online marketing was straightforward, as the entire traffic originated from desktop computers. Nevertheless, technological development has influenced this case. Since your audience uses a range of devices to interact…
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Vikram Ramachandran, Principal, AI @ 2X comments on the impact of AI and what marketers need to keep in mind before implementing new AI powered martech to drive their efforts: ________ Hi Vikram, tell us about yourself and more about…
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New data from Dash Hudson's highly anticipated Cross-Channel Social Media Benchmark Report has unveiled distinct channel opportunities for brands seeking to optimize their strategies in accordance with the current social media landscape.…
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Should B2B marketers use influencers to drive their efforts? And what does it take for modern marketers to pull relevant insights from call analytics systems? Find out more from this week's martech highlight: Marketing Quote-of-the-Week!…
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Content curation refers to identifying, collecting, arranging, and distributing content from different sources on a specific theme or topic. Curated content contains valuable piece of information, and it encompasses the selection of the…
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The importance of post-event data analysis in the dynamic field of event management cannot be emphasized. As a painstakingly prepared event comes to an end, there is a wealth of important data that needs to be explored. This data might…
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For many years, Google Search has been the primary resource for users looking for information online, like products, services, and more. The significance of Google search in the digital landscape cannot be overstated because it plays a…
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Digital fatigue, inflation pressures and sustainability sensitivities impact what consumers want from brands A study released by R.R. Donnelley Sons & Company (RRD) revealed that marketers' preference for channels with proven…
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The dynamics of the B2B market are entirely different from the B2C market. This is the reason that B2B marketing features several techniques and strategies that are focused on reaching, nurturing, and then selling to customers. The target…
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Marketers, welcome to the multiverse. We’re quickly heading into a privacy-first world, with cookies and traditional advertising on the out and consumer control becoming increasingly more important. In this boundaryless landscape, a…
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It's time to address the elephant in the room - fraud. That dreaded f-word every online retailer mutters under their breath as they watch revenues get sucked into a black hole. No matter how buttoned-up you think your operation…
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Can partner networks help B2B tech brands drive more impact? Alexander Bachmann, CEO of Mitgo weighs in: __________ Welcome to this MarTech Series chat, Alexander, take us through the story of Mitgo and how the…
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MartechFest 2023 blends global marketing innovations, industry-leading knowledge, and engaging activities in an immersive Utrecht-hosted event." In a groundbreaking event, Emailexpert UK Ltd. is set to host the inaugural MartechFest, a…
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