streaming platforms

New analysis of casting for linear and streaming TV shows reveals a 5% decline in diverse TV casting, including a drop of 50% among Asian actors; Hispanic actors underrepresented by 64% Study reveals advertisers missing critical…
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We have witnessed a massive adaptation of live streaming services. TV viewers have mainly cut the cord with traditional satellite TV connections and are streaming their favorite shows and movies conveniently through other modes.…
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Streaming platforms have become an integral part of our daily lives, offering a vast array of content across various genres. Industry giants such as Netflix, Amazon Prime Video, and Disney+ dominate the market, catering to diverse viewer…
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Digital media comprises 70% of total advertising spend with video standing out as the most rapidly growing format within that realm, according to Vivvix data which spans coverage of $250 billion+ in media spend and detailed descriptors for…
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I'd like to shed light on the transformative power of creator marketing in the technology and telecommunications sectors—a landscape that has evolved exponentially over the last two decades. Today, mobile devices are not just gadgets;…
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PlumResearch, a company specializing in measuring viewership on streaming platforms, announces the launch of its new audience sub-panel dedicated to Netflix users in the U.S. This sub-panel specifically targets the Spanish-speaking…
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The growth of streaming technology accelerated during the pandemic as people opted to stream movies and shows from home when movie theaters were closed. Streaming has revolutionized the way we consume media, and the future of streaming…
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MAGNA Media Trials and Nexxen partnered to study the aftereffects of repetitive ads on viewers, brands and the streaming platforms that run them Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any…
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DISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising.  Advertisers can now complement their CTV buys on SLING TV with access to premium DISH…
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Latest Mediaocean research illuminates key media and technology trends set to impact H2 2023 and early 2024 Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report.…
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The rapid growth of Connected TV (CTV) has revolutionized the way consumers access content. With its increasing popularity, it has become essential for businesses to develop an effective CTV strategy to reach and engage their target…
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TVAdSync and Ranker have partnered on a commercial data license agreement that will leverage viewer sentiment data to create laser-focused, highly effective programmatic ad campaigns for leading entertainment bands and streaming video…
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Marketers struggle with effective cross-media measurement, budgetary challenges and confidence in ROI measurement amid the rise of new digital channels according to new Nielsen global survey Nielsen, a global leader in audience…
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The plethora of streaming content makes it difficult for viewers to choose material that interests them. Personalized recommendations neatly solve this problem. The emergence of streaming services has completely changed the entertainment…
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Streaming platforms are setting the standard for organizations looking to up their personalization game Several years ago, The New York Times published an article shining a light on a major challenge that is also a stark reality for the…
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Argoid's AI technology enables personalization at scale, for millions of watchers, as more opt for on-demand access to content via OTT & streaming platforms San Francisco-based Argoid Analytics, provider of powerful AI-powered…
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New offering enables digital content owners to create unique ad products and increase monetization by combining machine learning and unique first-party data Moloco, a leader in operational machine learning (ML) and performance…
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Report Finds Streaming Giants Facing Tightening Marketplace with Increased Audience Competition and Content Discoverability Challenges Samba TV, the leading provider of omniscreen data and measurement, released its latest State of…
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With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. The siloed streaming landscape is beginning to course correct, and…
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TV Manufacturers and Content Owners Can Fully Maximize Connected TV Advertising Revenue with the Xstream platform Smart Ad Insertion Tech Launch Doubles Down on SeaChange’s Commitment to Tapping into the Rapidly Expanding FAST…
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