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SundaySky

More than 70% of the Brand Leaders for Video or Personalization Reach Customers with Personalized Video, reveals SundaySky

SundaySky Personalization X Video Index Ranks Fortune 500 Brands on Personalization and Video Marketing According to Customer Feedback More than 70% of the brands who rank in the top ten for either personalization or video, as rated by their customers, use the two strategies together in the form of personalized video, according to a new consumer study from SundaySky ranking industry leaders on personalization and video marketing. SundaySky surveyed customers of more than 60 household names to gauge customer satisfaction…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data

The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use of Their Valuable Consumer Data Video is now a staple technology for most marketing teams, providing relevant content experiences at scale. As we move to the middle of 2018, modern marketers have already written it on the wall for you -- Video is ubiquitous to personalized content experiences across all channels. From creating one-to-one connections with your customers or delivering an…

SundaySky Hires Glen Sussman as CFO

Glen Sussman Brings More Than 20 Years of Financial Leadership and Technology Sector Expertise SundaySky, the company that combines the power of personalization with the emotion of video, announced that Glen Sussman has joined the company as the Chief Financial Officer. Glen Sussman brings more than 20 years of financial leadership and technology sector expertise, which will allow him to be a strategic partner across the organization and play a key role in driving SundaySky’s continued growth.  Recommended Read: B2B…

SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud

New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of personalization with the emotion of video, announced a series of enhancements for ad viewability, fraud and brand safety within its advertising suite. The company has strengthened its artificial intelligence (AI) capabilities and added more safeguards to its verification processes to avoid questionable or fraudulent ad placements online, ensuring maximum customer engagement and the delivery of…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…