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Marketing Moments Every B2B Brand Should Aim to Have With Their Customers in 2021

It’s said that life is made up of a collection of moments. The same can be said about your customer experience. When viewed in isolation, these moments seem insignificant – an email here, a conversation there. But your customer experience isn’t defined by a single interaction (though there are certainly memorable ones). It’s the cumulative impact of the trivial and routine encounters that ultimately shape your customer’s perspective of your brand. Customer retention is a long-term game driven by consistency and…