Browsing Tag

SXSW

TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia

Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? Targeted Advertising is all about achieving relevancy. Digital experiences are still terribly disconnected from the real desires of the human beings that are searching online for entertainment, new skills, news or the thrill of peculiarity. Becoming relevant now is about real human communication—and as soon as you reach a near-human communication or even something that feel could honest…

SXSW: Mobile Video, YouTube, Facebook – 3 Data-Driven Takeaways

Though its overall influence has waned over the years, SXSW still spotlights some of the biggest trends and challenges in digital advertising and media. 2018 was no different. From brand safety and transparency to Facebook and mobile video, Austin was a hotbed for discussing problems and predicting how we can fix them. But what I found interesting was how central data was in each conversation. With that in mind, here are three data-driven takeaways out of SXSW, based on what I saw and heard. The Surge in Mobile Video…

Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this weekend. Enjoy. Seen And Heard At SXSW Interactive by Steven Cook This MarTech blog from CMO.com made it to our list by virtue of its uber cool insights and straight-to-point takeaways from the recently-concluded 32nd annual South by Southwest (SXSW) Conference. The article features insights by Adam Leidhecker, the Brand Strategist at Startup accelerator firm, Coplex; Anne Marie Stephen, CEO, Kwolia  and…

Snoop Dogg Joins ‘The Party’ along with Matthew McConaughey, Marc Benioff, And Others at Sound Ventures’ SXSW

Ashton Kutcher and Guy Oseary's Sound Ventures Announces, "The Party" and Reveals Additional Judges for PerfectPitch - the $100K StartUp Competition Sound Ventures, a venture capital firm founded by Ashton Kutcher and Guy Oseary, announced new judges for PerfectPitch, the firm's $100,000 pitch competition to be held at SXSW for early-stage entrepreneurs. New to the judging roster are actor Matthew McConaughey, Marc Benioff, Chairman and CEO of Salesforce, Melody McCloskey, CEO of StyleSeat and Gary Vaynerchuk, founder…