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Sydney Sloan

Never Let Marketing Write a Sales Email. Here’s Why

You crafted the perfect email. Or so you thought. It was clever, brimming with helpful data, and funny, too. But click-through rates were poor. And response rates? Abysmal. What did you do wrong with the sales email? The answer? Probably not much. But a few key things you did (or didn’t do) tanked your engagement metrics. Increasing sales email engagement remains a perennial issue for marketers. And while we haven’t found all of the answers, we have found what’s working best right now. To combat email marketers’…

MarTech Interview with Sydney Sloan, CMO at SalesLoft

"When you have the ability to keep a history of all customer interactions, you will be able to serve your customers better, and as a result, drive more revenue, retention, and growth for your business." As a CMO of a Sales software company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? I’ve always thought of myself as a go-to-market and a sales-minded marketer. I’m fortunate to serve as the CMO at SalesLoft, where I get to work alongside our own high-powered Sales team, and…