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SYZYGY

SYZYGY Awarded IAB Gold Standard 1.1

Digital agency SYZYGY has been awarded the new IAB Gold Standard 1.1 certification, making it the first agency in the world in the Support category and second in the world in the Buyers category to receive the certification. The IAB created a ‘Gold Standard for Digital Advertising’ to combat the billions in ad budgets lost in the failure to focus on positive experiences for real customers and appropriate content for brands. The standard has three simple aims: to reduce ad fraud, to improve digital advertising experience…

50-50 Familiarity with AI Causes People To Be Cynical, says Report

In A Recent Syzygy Report, 79% Of Americans Believe The Use Of AI In Marketing Should Be Regulated By A “Blade Runner” Rule As Blade Runner 2049 hits movie theatres, new research by SYZYGY  (a WPP digital agency group) shows that concerns about artificial intelligence (AI) are top of mind for American consumers. Research titled “Sex, Lies and A.I.” from SYZYGY reveals that 79% of Americans believe a new “Blade Runner rule” is needed to make it illegal for AI applications such as social media bots, chatbots, and virtual…