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Talon Outdoor

OOH Media Specialist Talon Outdoor Expands Vision to Target Revenue Generation Opportunities

xCross-Platform Leader, Zach Friedman, to Oversee U.S. Revenues for Fast-Expanding Independent OOH Media Specialist Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With a collective 30 years of media and advertising experience, the expanded team brings deep client development…

Talon Outdoor’s Plato Platform Now Offers Precision Out of Home Campaign Planning for Companies in Regulated Categories

Plato ensures that all OOH buys and creative content are compliant with advertising regulations and laws for regulated categories Talon Outdoor, a leading independent Out of Home (OOH) media specialist, announced that Plato, its OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. Key regulated categories of focus for Talon include nicotine, cannabis, alcohol, gambling and others. In addition…

Talon Appoints Imran Elahi as Head of Digital

Talon Outdoor, the independent Out of Home media specialist, has announced that Imran Elahi has been appointed to the newly created role of Head of Digital. Elahi is charged with driving digital OOH innovation alongside Talon's Strategy and Transformation teams. Elahi has more than 10 years of experience in digital marketing and AdTech, including roles as Sales and Commercial Lead at UserTribe and Criteo, and as a Digital Consultant at Accenture Interactive where he helped to guide major UK businesses through…

MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor

"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what attracted you to the OOH Advertising ecosystem? The Out of Home (OOH) market is at a very exciting juncture. Digitization has brought a step-change in innovation and growth, but there are still significant challenges that need to be overcome, and a huge appetite to effect change quickly.…