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Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize digital video campaigns across devices to create stronger consumer connections, increase engagement and return on ad…

Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using DSP Basis by Centro Can Leverage Tapad’s Technology for Extended Cross-device Reach Centro, a provider of enterprise-class software for digital advertising, announced that its Basis Programmatic Ad Platform has licensed Cross-device Marketing Technology from Tapad, the company reinventing personalization for the modern marketer. Media professionals using Basis can now drive better performance by identifying a person across the different devices he or she uses, serving ads in the most optimum environment,…

TechBytes with Laura Koulet, Vice President Legal, Tapad

Laura Koulet Vice President, Legal, Tapad Preparing for GDPR? In this TechBytes, Laura Koulet, Vice President of Legal at Tapad, provides her insights on the link between the technology industry and GDPR and how to prepare for a post-GDPR era in Martech. Tell us about your role at Tapad and the team/ technology you handle. As Tapad’s VP of Legal, I lead the company’s legal team and work closely across all teams in Tapad, primarily focusing on commercial and privacy needs. Are marketing strategies safe with the…

Aki Technologies Taps Todd Benedict as Chief Revenue Officer

Moment Marketing Science Company Rounds Out Executive Team; Launches Aggressive Sales Recruitment Efforts Aki Technologies has announced the hiring of a key C-level executive, Todd Benedict, in the newly created role of Chief Revenue Officer. This announcement comes during a time of rapid growth—Aki tripled revenue from 2016 to 2017, recently appointed Orr “The Orr-acle” Orenstein to the new role of COO and is currently expanding its sales team, recruiting ten new sellers for its regional offices. Currently, Aki…

Tapad Partners with Flashtalking to Create Impactful Attribution Modeling Strategy

Partnership Yields Increased Match and Connectivity Rate Through Tapad Graph Tapad, the company reinventing personalization for the modern marketer, announced the impactful results of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights. Flashtalking is one of Tapad's most engaged partners, using the Tapad Graph to unify cross-device engagement and identity-driven consumer behaviors for attribution modeling. The company leverages a unique identifier…

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Marketing Technology Leader Tapad Shifts to Identity-Driven Model Launching New Vertical-specific Customer Data Platform Tapad, the company reinventing personalization for the modern marketer, announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company's proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers…

3 Reasons Why Marketers Should Welcome GDPR (Other Than Because It’s Required!)

Since the European Parliament and Council agreed upon the new General Data Protection Regulation (GDPR) in December 2016, GDPR has been on the forefront of many marketers’ minds. A year later, many companies are actively working with privacy and legal experts, implementing processes to become compliant. For some, this process is daunting and significantly affects the way they have been handling data. For others, it aligns with their current practices and is a mere formality for maintaining operations in Europe. However,…

Tapad Announces Forward Progress through The Trade Desk Integration

Tapad, the leader in cross-device marketing technology, announced its ongoing momentum with The Trade Desk, Inc, a global technology platform for buyers of advertising. Tapad is providing cross-device segments from the groundbreaking Tapad Device GraphTM through The Trade Desk’s platform. Since 2015, Tapad has seen steady growth in the use of its cross-device data across The Trade Desk platform. This forward progress continues, as H1, 2017 saw important milestones for Tapad. Seven major private and independent holding…

TechBytes with Preethy Vaidyanathan, Chief Product Officer at Tapad

We recently covered the partnership between Tapad and Sojern, which helps the travel industry understand traveler decisions across multiple devices. Sojern’s 350 million global traveler profiles and billions of predictive purchase intent signals, when coupled with the Tapad Device Graph™, enable travel industry clients to derive precise and actionable insights. We caught up with Preethy Vaidyanathan, Chief Product Officer at Tapad, to tell us more about the Tapad Device Graph™ and their analytics for traditional and…