AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and

Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform

Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad’s global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, Arrival.

CuriosityStream Launches “Your World of Factual Entertainment” Advertising Campaign

CuriosityStream, the streaming service founded by media pioneer John Hendricks, announced today that it is currently serving over 13 million paying subscribers and is launching a new television and digital advertising campaign. The campaign emphasizes the breadth and depth of CuriosityStream’s series and features that span all factual categories.

Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences

For the first time, brands, advertisers and agencies can now harness Rakuten‘s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising.

Yelp’s New Products Help Measure Advertising Success and Consumer Behaviors and Underscore Its Commitment to National and Multi-Location Businesses

Yelp Inc., the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot traffic, and launched Showcase Ads, a new video-centric format that allows national marketers to feature in-season promotions and to tell their brand story more effectively. Raises $6 Million in Series-A Funding to Build the Operating System of Out of Home (OOH) Advertising, the Out of Home (OOH) advertising software company, today announced the close of a $6 million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan’s MediaLink. This new investment will fuel’s plans to aggressively increase sales, marketing teams and engineering to continue developing advanced analytics, its programmatic capabilities and build out its tech stack for its OOH software.

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