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Rakuten Rewards Appoints Dana Marineau as Chief Marketing Officer

Former Credit Karma and Electronic Arts executive to lead next brand evolution of popular Cash Back platform Rakuten Rewards is pleased to welcome Dana Marineau, an award-winning marketing executive with deep expertise in brand positioning, marketing creativity and consumer loyalty, as chief marketing officer. Ms. Marineau will be responsible for strengthening Rakuten's consumer recognition as the leading cash back portal and launching new innovative shopper loyalty programs. As a top executive at Credit Karma and…

A Flexible Data Architecture Is a Critical Foundation for Analytics, AI, and Delivering Data as a Service, Says MIT Technology Review…

A new report by MIT Technology Review Insights explores how chief data officers and heads of analytics at leading organizations are building data infrastructures, services, and use cases that drive business value. It examines the tensions and trade-offs in different architectures and approaches, and the goals that data executives have for delivering "data as a service" in the years ahead. The report, "Data on demand: Dynamic architecture for a high-speed age," is written in association with TIBCO, and is based on in-depth…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and AdQuick.com. Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad’s global, privacy-safe digital…

Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences

Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today's launch of Rakuten Advertising. "Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today's competitive consumer…

The Rising, Stephen Curry and Rakuten’s Documentary on Basketball in Japan, Premieres Worldwide on YouTube

Rakuten, Inc. has joined forces with SC30, Inc. and Limitless Creative Company on The Rising, a short documentary film on the explosive growth of basketball in Japan, capturing the intersection of the international sport with homegrown Japanese culture. Featuring appearances from several unique Japanese basketball enthusiasts and six-time NBA All-Star and two-time Kia NBA MVP Award winner Stephen Curry, The Rising makes its worldwide premiere today on Curry's YouTube channel. The Rising can also be viewed worldwide on…

Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail. Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price…

Rakuten Super Logistics Expands Order Fulfillment Facilities to Miami & Denver Markets

Rakuten Super Logistics (RSL), the national leader in eCommerce order fulfillment, announces the addition of two fulfillment centers that will increase network operations to 15 fulfillment centers nationwide.  The increased network will allow RSL clients to take advantage of a 1-2 day ground delivery network throughout the United States. The Miami fulfillment center is slated to open in December of this year, while the Denver facility will be open for business in Q1 of 2020. Marketing Technology News: Mspark Associate…

Rakuten In Store Network Fuels GasBuddy’s Card-Linked Rewards Program

Drivers will be able to earn free gas just from making purchases at their favorite stores thanks to a strategic partnership between performance advertising platform Rakuten In Store Network and the leading money-saving fuel app GasBuddy. Rakuten In Store Network will provide offers to GasBuddy's card-linked rewards program, significantly expanding GasBuddy's free gas offers. GasBuddy users currently earn GasBack, free money for gas, when shopping online. Through this new partnership, drivers can earn GasBack, which is…

Altiostar Closes $114 Million Round to Accelerate Open Cloud-Native 4G/5G Mobile Networks

Company Receives Investment from Rakuten, Qualcomm Ventures & Tech Mahindra Altiostar, the pioneer in open virtualized RAN (open vRAN) technology, announced that it has closed a $114 million Series C round of financing with Rakuten coming on board as an investor. In early 2018, Qualcomm Ventures LLC and Tech Mahindra also participated in the C-round as investors. This financing will be used to expand Altiostar's virtual RAN solution to encompass 4G and 5G products allowing telecom operators to build end-to-end…

Rakuten Selects VIAVI To Validate World’s First End-to-End Cloud-Native Mobile Network

TM500 Is the De Facto Standard for Lab Validation of Mobile Network Performance as Experienced by End Users Viavi Solutions Inc. announced that Rakuten, Inc., one of the world’s leading internet services companies and soon to be the newest mobile network operator in Japan, has selected the VIAVI TM500 system to support the rapid deployment of a nationwide, end-to-end cloud-native mobile network. Rakuten offers e-commerce, fintech, digital content and communications services to over one billion members worldwide. The…

IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications & Kicking-Off Beta Tests

Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB The IAB Technology Laboratory released for public comment tech specifications for OpenRTB 3.0, built upon the framework released last September, as the second step in its introduction to the ecosystem. New specifications designed to support OpenRTB are also being made available for public comment – ads.cert, AdCOM, and the Ad Management API – all designed to promote healthy growth of the digital advertising programmatic marketplace.…