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Tappx

Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with…

Tappx to disrupt the global OTT/CTV advertising industry Tappx - a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV - has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. The Tappx EU Horizon 2020 project known as Tappx PSSAI is poised to disrupt the global digital TV advertising industry, because it can simultaneously manage and…

Tappx launches App-ads-txt.com to Drive Adoption for App-ads.txt

Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.…

Looking Ahead: Predictions for Programmatic Advanced TV Advertising

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual…

Interview with José Manuel Gonzalez Pacheco, Partnerships Director, Tappx

"The programmatic market will keep increasing its share, and most AI solutions applied to advertising will be successfully implemented, accelerating the shift from traditional to digital monetization." Tell us about your role and journey into advertising. Since October 2018, I’ve been leading the Advanced TV AdTech solutions team for TV and radio publishers (broadcasters, IPTV, OTT, and platforms) and market development at Tappx. Previously, I spent seven years as Chief Digital Officer at Atresmedia, the largest TV and…

Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud

Tappx has partnered with Pixalate in order to offer advanced invalid traffic detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable TV’ ads, which deliver targeted and personalized ads based on TV user interests. Traditionally speaking, OTT was a “secure environment”…

Tappx appoints David Lahoz Martin as Lead Product Strategist

Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms -- has appointed Spanish advertising industry veteran David Lahoz Martin as its lead Product Strategist. David’s primary mission is to help reinforce Tappx’ position as one of the leading companies in the digital advertising world. David is heading up the optimisation of Tappx’ product portfolio for direct advertisers and global media agencies, by creating tailored products and solutions for global media agencies,…

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

José Manuel González Pacheco Appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Tappx, the global AdTech company specializing in advertising solutions for advanced digital platforms -- has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as  ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising…

Tappx Appoints Fernando Saiz as CMO

Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise. Saiz has been promoted from within the ranks of Tappx, having joined as head of growth in January 2018. He is now driving both on and offline global marketing initiatives for Tappx, and…