Browsing Tag

Teads

Teads Launches Teads Conversions

Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners, and trade journalists. A Lower-Funnel Solution Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping…

BBC Global News Renews Teads as Exclusive Outstream Partner

Global Media Platform signed as long term supplier of the world’s most trusted international news broadcaster Teads, The Global Media Platform, and BBC Global News, the BBC’s commercially funded international 24-hour news platform, announce an exclusive partnership to more effectively power the monetization of editorial content through video and display advertising. Teads will be exclusively offering in-article video ad formats across desktop, mobile and in-app BBC Global News properties across all markets. These include,…

Teads Unveils inRead Social, A Powerful Extension For Advertisers’ Social Campaigns

Teads now enables brands to extend social campaign reach by over 80 million additional users* and achieve significant cost-efficiency Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads' platform of premium publishers. Teads' inRead Social is designed to be a powerful, frictionless complement to brands' social media activations.  Teads provides 30.45 million incremental unique users beyond Facebook and 82.9 million incremental…

Teads Now Connects Advertisers to 88 Percent of Gen Z and Millennial Consumers According to Comscore

Teads and Bustle Digital Group Sign Exclusive Partnership Expanding Teads Reach in US Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. BDG is the leading digital media company publishing…

TechBytes with Jeremy Arditi, Chief Commercial Officer, Teads

Could you tell us about your role and the team/technology you handle at Teads? I currently oversee several teams at Teads including our strategic sales and agency partnership teams, as well as our creative studio and global marketing teams. The benefit of having all of these groups aligned under the commercial umbrella is that it ensures that our messaging and go-to-market strategy are aligned throughout, from the way we are communicating with the market more broadly, to how we structure and support global partnerships…

TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify

Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, Brand Partnerships and Advertiser Sales for the Americas, including both operational and strategic leadership responsibilities across North and South America. DoubleVerify has experienced phenomenal growth over the last several years and has consistently demonstrated a pattern of true product excellence and superb customer service. I was brought in to the organization to help further fuel that…

TechBytes with David Shaw, Global SVP, Enterprise Solutions at Teads

Tell us about your role and the team/technology you handle at Teads. I am the Global Senior Vice President of Enterprise Solutions and my team is focused on streamlining all commercial client-side tech initiatives for the company in order to provide advertisers with new innovation and seamless access to our inventory such as our latest offering which I will highlight below. What is the technology driving your recent collaboration with Oracle Moat? We recently released a new product enabling advertisers to transact on…

Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences

Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from walled-garden platforms Today, global AdTech player - Teads unveiled Teads for Publishers (TFP). Teads for Publishers runs on a proprietary AI engine that empowers publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad inventory and generate incremental revenue while also…

Teads Offers 100% Viewability on VCPM and CPCV Buys in Collaboration with Oracle Moat

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed impressions. The integration is in collaboration with Oracle Data Cloud’s Moat services. The new integration coupled with Teads’ unique viewability pricing models (CPCV/vCPM)…

Teads Offers 100% Viewability On VCPM And CPCV Buys In Collaboration With Oracle Moat

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed impressions. The integration is in collaboration with Oracle Data Cloud's Moat services. The new integration coupled with Teads'…

Teads Reports Banner Year, Announces $430 million in Revenue

Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally and 88% of the internet users in the US, according to comScore. "There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We're excited that both advertisers and…

2018’s Biggest Holiday Destination Gainers and Losers and How to Capitalize on Them

With the holiday season in full swing, we decided to look at our proprietary data, cross-reference it with some third-party data, and identify what useful trends we are seeing and how they will impact travel marketers this season. While the Friday before the 4th of July is the busiest single travel day of the year — with more than 2.7 million people flying to various destinations for the holiday festivities — according to the Transportation Security Authority (TSA) the end-of-year holiday travel season is massive. The…

Teads and Adform Join Forces to Guarantee Premium Programmatic Outstream

Teads, The Global Media Platform, announces its official partnership with Adform, one of the world's leading independent advertising technology platforms. Teads will now have a direct integration with Adform’s highly trusted programmatic buying platform. This integration enables Adform’s agencies and advertisers to access Teads’ quality cross screen outstream inventory, via an exclusive marketplace (PMP) with the world’s largest quality publishers including: The BBC, The Economist, The Washington Post, The Atlantic,…

Teads Announces New Hires and Executive Promotion

Teads Hires Monique Pintarelli, Lauren Douglass Teads, The Global Media Platform, announces hiring Monique Pintarelli and Lauren Douglass into the North American commercial team. These changes in leadership are a direct response to Teads' significant growth in the US market.  Lauren Douglass has been brought on as VP of Marketing, North America to strengthen Teads' positioning in the industry amongst brands, agencies, and publishers. Monique Pintarelli has been tapped as Teads' new VP of West Coast Sales.…

Teads Appoints Federico Benincasa as SVP of Product to Lead Its Innovative “Teads Publisher Suite”

Bringing Publishers Closer to the Advertiser’s Business Objectives: A New Breed of Supply Side Platforms Teads, The Global Media Platform, powering innovative advertising experiences across the best publishers in the world, announced that they have hired former Freewheel SVP of Product, Federico Benincasa, to join its innovation leadership team as Senior Vice President of Product for publisher solutions. Federico will lead Teads’ efforts to empower Publishers with a ground-breaking full-stack advertising solution that…

Welcome to Teads, The Global Media Platform

With Recent Product Expansion Beyond Video and Continued Adoption of the Teads Platform by the World's Top Publishers, Teads Reveals Expanded Company Vision and New Tagline Teads' development has long been fueled by a vision to build the definitive platform that unites and empowers the world's top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, "The Global Media Platform."…

Teads Signs Exclusive Global Partnership with the Economist Group

Teads, the global media platform, today announces an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. With a growing global audience and a reputation for insightful analysis and perspective on world events, The Economist is one of the most widely recognized and well-read current affairs publications in the world, reaching a unique audience of over 1.4m C-suite and business decision makers. Teads' global media platform will enable The…

Teads Signs Exclusive Global Partnership with the Economist Group

The Deal Gives the Global Media Brand Access to Teads’ Innovative Technology Platform, Including Teads Studio, Ensuring Elegant Ad Solutions and Best in Class User Experiences Teads, the global media platform, announces an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely…

BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market

Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven global media platform, Teads, has joined hands with the leading international 24-hour English news platform, BBC.com, to monetize its international visitor base. Currently, BBC.com reaches close to 95 million monthly international visitors. Teads, a leading outstream video advertising marketplace in the world, ould enable the commercially funded news channel to deliver highly scaled-up video…

Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action

inRead AR by Teads Allows Users to Interact with the Brand in Augmented Reality Video Ads  Straight from Cannes Lions 2018, Teads has showcased the first public demo of its new inRead AR ad format. The leading Viewable Advertising Marketplace demonstrated the new Augmented Reality Video Ad format at the Cannes Lions Innovation festival via two demos created for Burger King and Ray Ban. Currently, inRead AR will be available through Teads Studio in the coming weeks and will enable brands to use the power of augmented…