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Tech Bytes

In-depth, technical interviews with technical marketing technology leaders. Martech TechBytes are a deep dive into the technological aspects of Martech.

TechBytes with Tom Rassweiler, VP, Content Reinvention, Arkadium

Tom Rassweiler VP, Content Reinvention,  Arkadium The State of Content Marketing in 2018 revolves around real-time personalization and customer experiences. Content marketers are increasingly deploying strategies to build, distribute and repurpose interactive content that delivers engagement, traffic, and revenue, in addition to sustained brand visibility, across all marketing channels. Picking the right content marketing technologies can help identify traffic-boosting interactive content that keeps the audience on your…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp

Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As omnichannel marketing begins to take prominence in retail, marketers are pressed hard to target customers that are real and measure the results of engagement in real-time. In 2018, people-based data management platforms hold the key to delivering true omnichannel experiences across digital channels. Jeff Smith, Chief Marketing Officer and General Manager of Brands at LiveRamp shares his insights on how …

TechBytes with Keith LaFerriere, Chief Creative Officer, Verndale

Keith LaFerriere Chief Creative Officer, Verndale From a modern marketer's perspective, the differences between User Experience (UX) and Customer Experience (CX) have widened significantly. To understand how marketing technologies influence the delivery of relevant UX and CX, we spoke to Verndale's Chief Creative Officer (CCO), Keith LaFerriere.Tell us about your role at Verndale and the team and technology you handle. As Chief Creative Officer of Verndale, I lead the UX and Creative Design practice groups, business…

TechBytes with Aaron Goldman, Chief Marketing Officer, 4C

Aaron Goldman Chief Marketing Officer, 4C The Consumer Attention economy is growing and Audience Data and Customer Data Platforms (CDPs) have a critical role to play. As we see a gradual convergence of advertising technologies towards CDPs and behavioral marketing technologies, the Consumer Attention economy would largely be driven by how effectively marketers deliver on their promise of personalized and relevant customer experiences along the buying journeys. Aaron Goldman, Chief Marketing Officer, 4C, explains how…

TechBytes with JJ Kardwell, CEO and Co-founder, EverString

JJ Kardwell CEO and Co-founder, EverString Data is the new digital currency. Many companies are struggling to clear their data streams and leverage the benefits that DMPs offer. We spoke to JJ Kardwell, CEO, and Co-founder of EverString to understand how marketers can address the issue of data and its uses.Tell us about your role at EverString, and the team and technology that you handle? I am the CEO and Co-founder of EverString, the leading marketing and sales intelligence software company. EverString helps B2B…

TechBytes with Chris Cagle, EVP, Technology, Barometric

Chris Cagle EVP, Technology, Barometric In 2018, modern marketers have a keen eye for Unified Measurement across their cross-channel marketing campaigns. In a cross-device, cross-channel marketing ecosystem, multi-touch attribution models may not solve all the complexities involved in measurement. This is where Unified Measurement comes into play. A leading media measurement and attribution solution provider, Barometric, goes beyond the existing standards of unified measurements, providing a simple-to-implement…

TechBytes with Amit Sinha, Founder and CCO, WorkSpan

Amit Sinha Founder and CCO, WorkSpan Most businesses continue to struggle with unlocking the true potential of their strategic partnerships. Any successful go-to-market initiative requires a reliable partner engagement across the journey that helps the company better orchestrate their networks. According to WorkSpan, a leading marketing network catalyst, 60% of alliance Go-To-Market relationships fail, mostly due to the lack of coordination to make deal progress, unreliable data, and poor distribution of sales and…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

TechBytes with Katie Hutcherson Madding, Global Product Director, Adjust

Katie Hutcherson Madding Global Product Director, Adjust Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Katie…

TechBytes with Jonathan Kay, Founder, Apptopia

Jonathan Kay Founder, Apptopia Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Johnathan Kay, Founder, Apptopia to…

TechBytes with Lomit Patel, Vice President, Growth, IMVU

Lomit Patel Vice President, Growth, IMVU Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Lomit Patel, VP, Growth,…

TechBytes with Colette Nataf, CEO and Co-Founder, Lightning AI

Colette Nataf CEO and Co-Founder - Lightning AI Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. In our first interview from Mobile…

TechBytes with Cobi Druxerman, Co-Founder & CSO, Taplytics

Cobi Druxerman Co-Founder & CSO, Taplytics Modern marketers working with the best martech tools are at the forefront of witnessing and participating in a dramatically evolving ‘Customer Experience’ economy. The convergence of mobility, IoT, AI and the cloud has enforced an unprecedented challenge to businesses. Going beyond the conventional customer service and engagement campaigns, modern marketers are more focussed at building a customer-centric intelligent experience to thrive in this new reality. Taplytics is an…

TechBytes with Jeremy Pinkham, CTO, Lotame

Jeremy Pinkham CTO, Lotame Lotame recently announced their partnership with a leading Automated Content Recognition (ACR) data company, Inscape. The objective of this partnership is to deliver advanced television planning, targeting and measurement through Lotame's aiTV: Platform. To understand the core tenets of Lotame's DMP, Audience Optimizer, and the concept of 'pre-enriched data', we spoke to Lotame's Chief Technology Officer, Jeremy Pinkham.Tell us about your role at Lotame and the team you handle. At Lotame,…

TechBytes with Johann Wrede, Global VP, Strategic Marketing, SAP Hybris

Johann Wrede Global VP, Strategic Marketing, SAP Hybris According to a recent SAP survey, a majority of online consumers expect prompt service, assured protection of their personal data, and best-in-class personalization from the businesses. Clearly, in 2018, winning a consumer is tougher than losing one-- and much of it depends on how marketers leverage customer data and build their omnichannel campaigns around unique behavioral intent collected from more sources than previously assumed. To understand how modern…

TechBytes with Wayne St. Amand, Chief Marketing Officer, Visual IQ

Visual IQ Wayne St. Amand CMO, Visual IQ Marketing Intelligence is a critical part of any Martech stack today. In this TechByte, Visual IQ's CMO Wayne St. Amand take us through the nuances of multi-touch attribution, channel optimization and ad fraud and how a marketing intelligence platform benefits marketers.Tell us about your role at Visual IQ and the team you handle. As the CMO of Visual IQ, I oversee the global marketing strategy for our Marketing Intelligence Platform and work closely with sales leadership to…

TechBytes with Nate Wright, Director, Product Marketing, Optimizely

Nate Wright Director, Product Marketing, Optimizely Optimizely has been at the forefront of CX experimentation and has brought out many enhancements that enable companies to experiment at scale. We spoke to Nate Wright, Director, Product Marketing, Optimizely to understand the benefits of their Optimizely X Program.Tell us about your role at Optimizely and the team you handle? I lead two sides of Optimizely’s product marketing team: the team responsible for experimentation and personalization solutions, as well as…

TechBytes with Phil Ahad, Head, Products and Strategy, Toluna

Phil Ahad EVP, Head of Products and Strategy, Toluna We spoke to Phil Ahad, Head, Products and Strategy, Toluna, to understand how their DIY Quick Survey tool works.Tell us about your role at Toluna and the team you handle? The Toluna Digital group is tasked with identifying first look technology and trends that innovate the market research industry allowing our clients to do more sophisticated and complex research faster and easier than ever before. Toluna takes a very forward-looking approach to technology and…

TechBytes with Omar Abdala, Chief Scientist, Lotame

Omar Abdala Chief Scientist, Lotame We are witnessing a phenomenal change in the way CMOs work with data now. Almost every contemporary marketing leader now prefers to consult with the top data scientists of the world. The need to build a powerful intelligence marketing tools have inspired martech companies to deploy talented data scientists that can help explore finer nuances of data orchestration and people-based marketing. To understand the growing disruptions in data science, AI/ML, and the maturing capabilities of…