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Tech Bytes

In-depth, technical interviews with technical marketing technology leaders. Martech TechBytes are a deep dive into the technological aspects of Martech.

TechBytes with Kevin Shively, Head of Marketing, Simply Measured

Kevin Shively Head of Marketing,  Simply Measured Social media analytics is a measure of the omnichannel customer experience that brands are trying to deliver to their customers. We spoke to Kevin Shively, Head of Marketing at Simply Measured, to understand how they go about measuring this.Tell us about your role at Simply Measured and the team you handle? I lead marketing for Simply Measured, which is a team of ten incredibly talented people responsible for content and communication, demand generation, and product…

TechBytes with Kathy Menis, SVP of Marketing – Signal

Kathy Menis SVP, Marketing, Signal Customer Identity is a facet of martech that has seen a lot of action in recent times. We spoke to Kathy Menis, SVP, Marketing, Signal to find out more about this.Tell us a little about your background and your role at Signal. I’ve been a marketer for over 20 years. When I started my career, the only way to reach customers on a 1:1 basis was to put a catalog in their mailbox, but today consumers are always connected and use up to 7 different devices to interact with brands –…

TechBytes with Aaron White, Founder & CTO, Blissfully

Aaron White Founder & CTO - Blissfully According to a report, an average SMB pays for 20+ SaaS subscriptions and uses 30+ free SaaS products. These numbers are expected to double annually. What is most surprising is the origin of a concept, in 2017, called “Dark SaaS”. For a modern CMO, it is imperative to instantly identify and track all the SaaS products for improved security and to optimize spending on subscriptions and security. To understand how Blissfully helps manage your SaaS subscriptions, we spoke to…

TechBytes with Simon Wong, APAC Services Director, HubSpot

We spoke to Simon Wong, APAC Services Director, HubSpot to understand how their products help Sales and Marketing come together and how their Predictive Lead Scoring Model works.Tell us about your role at HubSpot and the team you handle? I’m the Director of APAC Services and manage various teams, such as Onboarding, Customer Success, Partner Services, Recurring and Professional Services. I’m based in Singapore but work across various offices in Asia (Singapore, Australia, and Japan). The APAC Services organization is…

TechBytes with Bo Krogsgaard, Co-founder and CEO, Cobiro

Bo Krogsgaard Co-founder & CEO - Cobiro Last month, the Google AdWords automation platform, Cobiro announced a $2 million grant from the European Commission. The company, using automation and AI technology, optimizes the small businesses advertising campaigns on Google, adjusting and improving in real-time. To delve deeper into the services that Cobiro offers as part of their autonomous Google advertising suite,we spoke to Bo Krogsgaard, CEO, Cobiro.Tell us about your role at Cobiro? Being Chief Executive at…

TechBytes with Erik Newton, VP of Marketing and Head of SEO, BrightEdge

Erik Newton VP of Marketing and Head of SEO - BrightEdge Event-specific content made big waves in the retail and commerce industries in 2017, and we were intrigued to know how modern marketers analyze the impact of customer data on their hyper-local content marketing campaigns. Diving deeper into the niche of content marketing, we spoke to Erik Newton, Vice President of Marketing and Head of SEO, BrightEdge.Tell us about your role at BrightEdge and the team you handle. I am the VP of Customer Marketing and Head of…

TechBytes with Daniela Neumann, VP, Product Management, Searchmetrics

Known for its Ranking Factors Study, enterprise SEO and content marketing platform, Searchmetrics recently released the Media Ranking Factors 2017. The report talks about the role of AMP in online media and how media sites should structure their content to perform well in organic search. We spoke to Daniela Neumann, VP Product Management, Searchmetrics, to learn how these factors affect content creation and management.Tell us about your role at Searchmetrics and the team you handle? At Searchmetrics our mission is to…

TechBytes with Jake Moskowitz, VP, Measurement Solutions, Placecast

Jake Moskowitz VP, Measurement Solutions, Placecast According to a recent insight from SAS, 2018 is set to present more opportunities for location intelligence platforms. Placecast, a leading location intelligence platform leverages deterministic carrier data to deliver a better audience, verification, and insight solutions. What does that mean for business operations, and how could marketers utilize location intelligence solutions to increase the effectiveness of their marketing campaigns. To understand the finer…

TechBytes with Jeroen Seghers, Co-Founder, Sourcepoint

Jeroen Seghers Co-Founder, Sourcepoint We spoke to Jeroen Seghers, Co-Founder Sourcepoint, to understand how content compensations platforms are evolving to tackle the  evolving needs of content creators and publishers.MTS: Tell us about the inspiration behind creating a content compensation platform. Jeroen Seghers: Sourcepoint was founded in 2015 to understand and meet compensation challenges faced by digital publishers. At the time ad blocking was the number one issue that impacted a publisher’s ability to generate…

TechBytes with Scott Miller, CEO, Vision Critical

Scott Miller CEO, Vision Critical In our MarTech Predictions Series 2018, six out of ten CMOs feel that behavioral data would be the most formidable data-set behind the marketing campaigns. To understand how omnichannel engagements at a behavioral level influence customer experience, we spoke to Scott Miller, CEO at Vision Critical.MTS: What purpose does the ENGAGE handbook serve for research marketers and analysts? Scott Miller: Participation in market research activities is declining and we believe that is the…

TechBytes with Konrad Pawlus, CTO, SALESmanago

Konrad Pawlus Co-founder and CTO - SALESmanago Marketing automation tools in 2017 are more refined, accurate, and focused on building the highest customer value, directly maximizing return on investment per customer. Customer Value Marketing, a new-age marketing automation strategy that is aimed at outbound campaigns, drives its inspiration from B2C and ecommerce marketing. To understand Customer Value Marketing, and the core intricacies of the Customer LCV in B2B, we spoke to Konrad Pawlus, Co-founder and CTO,…

TechBytes with Adrian Velthuis, Chief Revenue Officer, Mobile Posse

Adrian Velthuis Chief Revenue Officer, Mobile Posse The last couple of years have presented more questions than solutions for marketers hoping to cash in on the audiences that are glued to their mobile phones. How does one make subtle suggestions, target the right crowd, speak up through the noise and most importantly, compete with giants like Facebook and Google.  Adrian Velthuis, Chief Revenue Officer at Mobile Posse puts those doubts to rest.MTS: Tell us about your role at Mobile Posse and the team you handle.…

TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian

Mindy Pankoke Product Manager, Consumer Marketing Data Solutions, Experian Good data can drive great customer experience. With changing expectations on customer experience, there has never been an accurate estimation of what the best “Customer Experience’ feels like. While modern marketers aggressively approach a customer-centric model to build experience programs across channels, an ideal experience could either be an everlasting moment or one that is forgotten in the blink of an eye. To better understand how brands…

TechBytes with Marc Ginsberg, VP-GM Amex Advance, American Express

Marc Ginsberg VP-GM Amex Advance,  American Express Last month, American Express launched Amex Advance Personalization Services which leverage artificial intelligence and machine learning techniques to deliver personalization services. These services will enable marketers to customize their target audiences, personalize customer experience and measure marketing campaign performance. To understand more about how machine learning capabilities drive Amex’s Advance Personalization and how the data-driven business leverages…

TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…

TechBytes with John Steinert, Chief Marketing Officer, TechTarget

John Steinert Chief Marketing Officer, TechTarget With greater accessibility to Big Data, modern marketers are exploring new ways to leverage data and scale targeting-related challenges at various stages of the buyer’s journey. Combining buyer’s profile with the intent data, marketers can build powerful automation channel and turn customer insights into a lead scoring machine. Powered by insight, Purchase Intent Insight by TechTarget is one such solution that amplifies intent behaviors from accounts and contacts active…

TechBytes with Peggy Chen, Chief Marketing Officer, SDL

Peggy Chen CMO, SDL Personalized content provides more value to marketers through highly influential brand messaging and consistency achieved via reusable and scalable content. Multi-channel content that matches customer buying patterns and behavioral information help in establishing a real-time personalized connection with powerful web experience management. To understand how marketers can create a mix of marketing, commerce and product content in a programmatic manner for contextual consistency, we spoke to Peggy…

TechBytes with Gil Klein, Managing Director, Mobfox

Gil Klein Managing Director,  Mobfox Mobfox, a mediation platform, caters to 175+ DSPs across the globe. We spoke to Gil Klein, Managing Director, Mobfox, to understand  how he views the future of programmatic advertising.MTS: Tell us about your role at Mobfox and the team you handle. Gil Klein: As the Managing Director, I am responsible for leading Mobfox and our in-app audience-based programmatic advertising platform, which provides publishers with the tools they need to optimize their ad serving, data layers, and…

TechBytes with Barry Pellas, Chief Technology Officer, PointSource

Barry Pellas Chief Technology Officer, PointSource A recent study by PointSource, called The Executing Digital Transformation, probed 300 decision makers in marketing, IT and operations about the challenges businesses face when trying to make improvements with the end-users in mind. Challenges include framing a digital strategy, ensuring departments work in synergy and knowing what the consumer wants. We spoke to Chief Technology Officer at PointSource Barry Pellas about how to navigate this digital transformation.MTS:…

TechBytes with Ira Cohen, Chief Data Scientist, Anodot

Ira Cohen Co Founder, Chief Data Scientist, Anodot Anodot recently won an award for innovation in analytics. We spoke to Ira Cohen, Chief  Data Scientist, Anodot to figure out what the future of analytics looks like.MTS: Tell us about your role at Anodot and the team you handle. Ira Cohen: I am the Chief Data Scientist and co-founder of Anodot. The company was founded in 2014 as a new way to provide insights from big data that is changing and growing in real time. Our goal is to illuminate business blind spots so…