Browsing Tag

Tech Bytes

In-depth, technical interviews with technical marketing technology leaders. Martech TechBytes are a deep dive into the technological aspects of Martech.

TechBytes with Daniel Waas, Director of Marketing, LogMeIn

Daniel Waas Director of Marketing - LogMeIn Webinar marketing has become a buzzword of sorts in martech.We spoke to Daniel Waas, Director of Marketing, LogMeIn to understand the nuances of webinar marketing.MTS: Tell us about your role at LogMeIn and the team you handle? Daniel Waas: Here at LogMeIn I serve as the director of product marketing for GoToWebinar. My background is in demand gen. I used to run the marketing for the GoTo products in EMEA. Back in Europe, I had three teams. One each in the UK, Germany, and…

TechBytes with Alex Withers, Chief Marketing Officer, inMotionNow

 Alex Withers Chief Marketing Officer, inMotionNow inMotionNow recently integrated with the Adobe Experience Cloud. We spoke to Alex Withers, CMO, inMotionNow, to understand what this integration means for the marketing and creative departments of firms.MTS: How would this integration with Adobe enable businesses to turn to content automation? Alex Withers: To answer this question, readers first have to understand how creatives and marketers use these two technologies. The inMotion product streamlines and automates…

TechBytes with Tal Kedar, Chief Technology Officer, Optimove

Tal Kedar Chief Technology Officer,  Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling its platform to all financial services entities such as banks, insurance companies, trading desks and wealth advisories. We spoke to Tal Kedar, CTO, Optimove, to understand the tech that powers their relationship hub.MTS: Tell us the about idea behind conceiving Optimove 6.0? Tal Kedar: In the past, we have focused our energy as a company — and excelled — in applying a…

TechBytes with Robin Williamson, VP Engineering, Teralytics

Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke to Robin Williamson, VP, Enginnering, Teralytics to understand the nuances of this emerging technology.MTS: Tell us about your role at Teralytics and the team you handle? Robin Williamson: As VP Engineering, I manage some of the top data scientists, software engineers and machine learning experts in the world. Our global team contains PhDs, alumni from some of the biggest tech companies and a…

TechBytes with Jeremy Koven, Chief Platform Officer, Needls

Jeremy Koven Chief Platform Officer, Needls After spending 10 months creating advanced filtering and a proprietary purchase intent engine needls. was born. Needls. analyzes millions of social media posts each day to identify buying signals and find actionable business opportunities. We spoke to Chief Platform Officer at needls., Jeremy Koven to understand how his team is using AI to optimize social media campaigns and budgets for SMBs .MTS: Tell us about your role at Needls, and how you got here? Jeremy Koven: I’ve…

TechBytes with Mona Yousry, Chief Data Scientist, SABIO Mobile

Mona Yousry Chief Data Scientist, SABIO Mobile In August, Sabio Mobile hired Mona Yousry as Chief Data Scientist. We spoke to her to find out how she see the sector and where the AI/ML sector is headed.MTS: Tell us about your role at SABIO and the team you handle? Mona Yousry: My role at Sabio is to lead the ML/AI efforts to continue the development and improvement of App Science, our Predictive AI engine that is able to profile the multi-dimensional aspects of behaviors and habits. MTS: How does APEX provide…

TechBytes with Yuri Khidekel, CEO, Artsai

Yuri Khidekel Founder & CEO - Artsai We are in that phase of utilizing technology where marketers are flooded with various automation solutions for omnichannel successes. From building a performance marketing suite to enhancing overall vision into customer journeys, modern marketers can leverage adaptive marketing solutions for better communication with billions of consumers. To understand how adaptive marketing can transform your programmatic strategies, we spoke to Yuri Khidekel, CEO, Artsai.MTS: What's the idea…

TechBytes with Gregory Fulton, VP, Product, AdRoll

Gregory Fulton VP, Product, AdRoll Personalization, performance, and precision are the three new P’s of marketing for B2B teams. Targeted advertising is not new to B2B industry, even as AdRoll announced the general availability of its AdRoll ABM for HubSpot and Marketo customers. AdRoll ABM is a full-funnel platform for marketers and sales departments to personalize ads with CRM data and see the impact directly inside their CRM dashboard. To understand the finer nuances of AdRoll's ABM product, we spoke to Gregory…

TechBytes with Guillaume Clement, Chief Product Officer, Dailymotion

Guillaume Clement Chief Product Officer, Dailymotion By the end of 2017, 2.6 billion social network users will have been exposed to an average of 32 videos. By 2020, mobile video will generate more than 75% of mobile data traffic by 2021. However, video marketing and advertising technologies haven’t evolved much in the last two years, even as programmatic and intelligent content discovery platforms continue to grow at scale. Increasingly stringent brand safety and transparency standards to protect advertiser interests…

TechBytes with Ted Jaffe, Senior Product Manager, RingCentral

Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an AI-powered extension to its workplace communication technology suite. The UCaaS leader already offers advanced AI-driven integrations for Glip team collaboration with Salesforce Alert Bot, Kore.ai, and Gong.io. Unveiled at the ConnectCentral 2017, the new bot integrations provide advanced artificial intelligence automated workflows for calls, tests, and video meetings. Ted…

TechBytes with Vanessa Thompson, SVP, CX Insights, Bluewolf

Vanessa Thompson SVP, CX Insights, Bluewolf According to the latest Bluewolf report, early adopters of AI technology demonstrate a higher degree of confidence in driving superior customer experiences and having a positive business impact. The report titled, The State of Salesforce found that 77% of companies using AI, are expecting their investments to grow in the next 12 months, showcasing that the best in the business are open to work with Salesforce for better innovation to deliver smarter and faster decision-making…

TechBytes with Marcin Karnowski, Director, SMB Marketing-EMEA, Google

Marcin Karnowski Director, SMB Marketing-EMEA, Google Google recently announced the updated version of its Test My Site tool. Google's Test My Site was launched last year and promoted as a business-friendly site scoring tool. In its latest edition, Test My Site would let website publishers gauge the time it takes the mobile site to load. However, it's the competition analysis of different mobile sites that are making most news. Apart from seeing how many visitors you lose with a low mobile site, Test My Site also…

TechBytes with Travis Kaufman, VP Product & Partnerships, Leadspace

Travis Kaufman VP Product & Partnerships, Leadspace How many times have you revised your true definition of an ideal customer? Once, twice or more than ten! It’s easier to build the definition of an ideal customer compared to retaining one. An ideal customer is one who falls into the category of your best leads, fills your pipeline and significantly influences others to convert, making demand-gen a refreshing journey for B2B marketers. Leadspace Audience Management Platform offers predictive scoring and real-time…

TechBytes with Cynthia Knapic, Head, Animoto for Business

Cynthia Knapic Head, Animoto for Business In May, online video creation platform Animoto was selected as a Facebook Marketing Partner to enable businesses to easily connect and manage their creative expertise successfully. Though the popularity of video marketing hasn’t come as a surprise for marketers, the challenges to successfully leverage technology remain unconquered. To understand how the company is upping their ante to effectively close the gap between branded and user-generated content for better video…

TechBytes with Janet Muto, President, WEVO

Janet Muto Co-Founder and President, WEVO Website optimization, if done correctly, improves the efficacy of the website by converting visitor traffic to engaged audience that turns into paying customers or subscribers. However, the largest challenge in building a fully-optimized website is the lack of insights into its pre-launch effectiveness. To understand how critical it is for B2B marketers to understand how website optimization works, we spoke to Janet Muto, Co-Founder and President at WEVO.MTS: How should B2B…

TechBytes with Ryan Pfenninger, Chief Technology Officer, 250ok

Ryan Pfenninger Chief Technology Officer, 250ok Email analytics are a critical part of the martech stack. We spoke to Ryan Pfenninger, CTO, 250ok, to understand what the future holds for this technology.MTS: How did 250ok prepare for the funding round? Ryan Pfenninger: Over the past several years, 250ok has developed an expansive platform to where we now power some of the biggest names in MarTech. Through this work, we have closely watched the role that data and actionable insights play in today’s successful…

TechBytes with Monica Behncke, VP, SiriusDecisions

Monica Behncke VP, SiriusDecisions Bringing transparency and relevancy to marketing data are key to effectively churn ROI from sales and advertising efforts. Even as marketing intelligence platforms become more refined and specific to every addressable customer and market channel, accurately identifying marketing attribution still eludes B2B marketers. We spoke to Monica Behncke, VP and Group Director at Sirius Decisions, To understand the dynamic nature of modern B2B marketing data landscape.MTS: How does data enable…

TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant

Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm of Epsilon. The Conversant One-to-One Relationship Engine (Core), Conversant’s massive, continually learning engine that builds on the industry’s largest set of consumer data, was recently awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards.  We spoke with Agatha Rymanowska, Senior Vice President of Enterprise Operations, to understand how Conversant…

TechBytes with Christopher Golec, CEO, Demandbase

Christopher Golec CEO, Demandbase Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel, the next-generation of Demandbase ABM has an Artificial Intelligence (AI) layer, which ensures an improvement in account identification rates. To dive…

Dreamforce TechBytes with Jason Jue, Chief Marketing Officer, Triblio

Jason Jue CMO, Triblio Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Jason Jue, CMO, Triblio, to find out his expectations of the event.MTS: What does your agenda for Dreamforce 2017 look like? Jason Jue: I’ll be joining a panel of CXOs on Wednesday morning. Our session will cover “What works and doesn’t in Account Based Marketing.” It’s a…