TechBytes with Preethy Vaidyanathan, Chief Product Officer at Tapad
Preethy VaidyanathanChief Product Officer at Tapad We recently covered the partnership between Tapad and Sojern, which helps the travel industry …
TechBytes with David Yaffe, GM, Publishers and Platforms, LiveRamp
Over 450 publishers are now using LiveRamp’s IdentityLink, including Time, Inc., Hearst, and The Weather Company. IdentityLink unifies LiveRamp’s identity …
Analytics TechBytes with Jason Rose, SVP Marketing at Gigya
Gigya, the leading customer identity management platform, had introduced Lite Registration, a new capability in its Customer Identity Management platform …
TechBytes with Olivia Milton, CMO at Reply.io
Last month, the sales email automation and prospecting platform – Reply.io, introduced Live Tasks to convert prospects into customers by following task suggestions. …
Audience Data TechBytes with Terry Lawlor, EVP Product Management at Confirmit
Recently named as the leader in the Forrester Wave: Customer Feedback Management Platforms Q2 2017, Confirmit helps clients improve their …
Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy
In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with …
TechBytes with Rami Essaid, Co-Founder and CEO at Distil Networks
In May, global leader in bot detection and mitigation, Distil acquired real-time human detection company Are You A Human (AYAH). …
TechBytes with Adrienne Weissman, Chief Marketing Officer at G2Crowd
MarTech brands are increasingly relying on customer experience and feedback management to build their B2B customer base. Naked Marketing, a …
Programmatic TechBytes with Shannon Jessup, Chief Revenue Officer at Tapjoy
Last month, Tapjoy released its “The Modern Mobile Gamer: Advertising Preferences Revealed.” The report found that videos are far and …
TechBytes with Doron Sherman, Vice President Evangelism at Cloudinary
Last month, the leading Content Management solution provider Cloudinary announced its partnership with WebPagetest. Together with WebPagetest, Cloudinary is providing …
TechBytes with Josh Speyer, CEO at AerServ
Last month, AerServ announced the launch of DataServ, a new data-as-a-service (DaaS) product that will connect CRM and offline data to …
Programmatic TechBytes with Kerry Bianchi, CEO at Collective
Last month, Collective announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising Hub. The latest integrations enable …
Tech Bytes with Ryan Urban, CEO and Co-Founder of BounceX
MarTech Series speaks to Ryan Urban, Co-founder & CEO at BounceX, the leading behavioral marketing platform which recently raised $31 million in …
Tech Bytes with Scott Swanson, CEO of Aki Technologies
Modern customers act differently across various digital channels. 2016 was the year of the mobile, and 2017 is most likely to …
ABM Tech Bytes with Tony Yang, Vice President of Demand Generation and Marketing Operations at Mintigo
In March, Mintigo scored big in Account Based Marketing (ABM) by announcing innovative predictive analytics solution for Marketo. We caught …
Programmatic Tech Bytes with Andrew Gerhart, COO at AerServ
Last week, AerServ and STRATA announced a strategic partnership to help ad buyers add premium mobile video inventory at any stage …