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Tech Bytes

In-depth, technical interviews with technical marketing technology leaders. Martech TechBytes are a deep dive into the technological aspects of Martech.

TechBytes with Patrick Renvoise, Chief NeuroMarketing Officer & Co-founder, SalesBrain

Patrick Renvoise Chief NeuroMarketing Officer & Co-founder, SalesBrain In the run up to Full Circle Insights' Circulate 2017, we spoke to Patrick Renvoise, Co-Founder & Chief Neuromarketing Officer, Salesbrain, who is scheduled to speak on Neuromarketing and Neuroselling: The New Sciences of Persuasion, at the event. In this interview, Patrick gives us an introduction to the nascent field of neuromarketing.MTS: Tell us about your role at SalesBrain and how you reached here?  Dr Christophe Morin co-founded…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

TechBytes with Jonathan Epstein, Senior Vice President, International, Sentient Technologies

Jonathan Epstein Senior Vice President, Sentient Technologies Last month, Sentient entered into an exclusive business agreement with Rakuten Marketing to bring Sentient Ascend to the Japanese market. We spoke to Jonathan Epstein, Senior Vice President, International, Sentient Technologies to understand how Sentient ASCEND and AWARE personalize marketing campaigns and optimization.MTS: Tell us about your role at Sentient and how you got here? Jonathan Epstein: I’m currently senior vice president, international, for…

Tech Bytes with Kumaran Sambandam, VP Mobfox Exchange

Kumaran Sambandam VP Mobfox Exchange Advertisers are increasingly relying on mobile monetization platforms for flexibility over existing ad inventory. Mobfox, the leading mediation platform, caters to 175+ DSPs across the globe, bringing full transparency and ad inventory optimization at ease. We spoke to Kumaran Sambandam, VP, Mobfox Exchange to understand the complex aspects of personalized ads, targeting and how Mobfox deploys AI in improving video advertising and viewability.MTS: Tell us about your role at Mobfox?…

TechBytes with Erik A. Requidan, Vice President of Sales and Programmatic Strategy at Intermarkets

Erik A. Requidan Vice President of Sales and Programmatic Strategy at Intermarkets Marketers and publishers are driven largely by the after-effect of their content. As brands and businesses shift their focus at leveraging data science and social media analytics to drive their content marketing, it is imperative for advertising platforms to ensure that the content gets noticed and makes connection. Programmatic content is the key to delivering highly interactive and influential content for digital ‘omnivores’. We spoke…

TechBytes with Tara Kelly, President and CEO, SPLICE Software

Tara Kelly President & CEO at SPLICE Software Voice Assistants have taken human machine interaction to new levels. SPLICE Software recently released new data-driven voice applications for Alexa Skills enabled devices. We spoke to Tara Kelly, CEO, SPLICE Software, to understand what the future looks like for voice assistants and how they could be used to drive better customer engagement.MTS: Tell us about your role at SPLICE Software and why you founded a customer engagement firm? Tara Kelly: I’m the founder,…

TechBytes with Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola

Gil Chamiel Director of Data Science and Algorithm Engineering at Taboola In an era of personalization and web customization, marketers are increasingly relying on programmatic and AI technologies. Predictive technology and omnichannel experience help businesses increase user engagement, monetize traffic and deliver relevant content throughout the customer journey. We spoke to Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola, to understand how the predictive recommendation engine for content…

TechBytes with Nishant Mungali, Co-Founder and Chief Product Officer at MindTickle

Nishant Mungali Co-Founder and Chief Product Officer at MindTickle We recently covered the appointment of sales veteran Cameron Essalat as VP of Sales at MindTickle. Their enterprise customers have very positive things to say on MindTickle helping them fill gaps in their sales productivity. We caught up with Nishant Mungali, MindTickle's Co-Founder and Chief Product Officer to learn what goes into building a sales enablement powerhouse.MTS: Would you run us through MindTickle’s data-driven approach to know who, what and…

TechBytes with Amit Joshi, Director of Product & Data Science at Forensiq

Amit Joshi Director of Product & Data Science, Forensiq We've covered more than a few firms working on combating ad fraud here on MTS. Adloox, eZanga, and S4M are some of the vendors using machine learning to invalid Traffic Datasets to fight ad fraud. We caught up with Amit Joshi, Director of Product and Data Science, Forensiq to understand how they tackle this overarching issue in online advertising.MTS: How do large online shopping events like Cyber Monday play into a cyber fraudster’s plan? Amit Joshi:…

TechBytes with Ninad Shah, EVP – Chatbots at AmplifyReach

Ninad Shah EVP - Chatbots at AmplifyReach AmplifyReach has recently unvelied their Chat bot which they claimed required no coding expertise to run.  We spoke to Ninad Shah, EVP Chatbots, AmplifyReach, about the future of brands using Ai Chatbots to engage with customers.MTS: Tell us about your role at AmplifyReach and how you arrived at this position? Ninad Shah: AmplifyReach is a leading Augmented Intelligence platform with an integrated solution for live chat and AI-powered Chatbot. The solution provides brands the…

TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6

Keith Petri Chief Strategy Officer, US at Screen6 Screen6 recently partnered with Infectious Media to offer targeted, cross-device digital campaigns on a global scale. This enables digital advertisers and marketers to build cross-device profiles of audience segments in any market they require and target ads across multiple devices.We spoke to Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.MTS: Keith, tell us about your role and how you got here. What inspired you to join a…

TechBytes with Emre Yenilmis, Chief Product Officer at Influenster

Emre Yenilmis Chief Product Officer at Influenster Brands are increasingly relying on user-generated content (UGC) to communicate with their audiences. Earlier this month, Influenster launched a short-form video reviews feature that let users upload text and image-based reviews as 60-second videos. With new guidelines on social media marketing coming into force, it is imperative for marketers to utilize compliance tools for data capture and monitor. We spoke to Emre Yenilmis, Chief Product Officer at Influenster, to…

TechBytes with Sudeep Eldo Cherian, Director, Head of Global Product Marketing, LinkedIn

Sudeep Eldo Cherian Director, Head of Global Product Marketing at LinkedIn The world’s most widely used B2B networking site, LinkedIn announced new audience matching solutions to enable marketers to drive more focused and hyper-targeted campaigns. With interactive marketing in a state of perpetual flux, it’s important for marketers to rely on performance metrics such as clicks and impressions to understand how the target audience behave on your website. LinkedIn's Website Demographics helps marketers discover the…

TechBytes with Dan de Sybel, CTO at Infectious Media

Dan de Sybel CTO at Infectious Media According to an eMarketer report, programmatic display ad spend will reach $33 billion this year and would hit $46 billion by 2019. Earlier this year, Infectious Media partnered with Screen6 to offer targeted, cross-device digital campaigns on a global scale. We spoke to Dan de Sybel, CTO at Infectious Media, to explore how businesses can maximize programmatic performance using data science, analytics and brand safety strategies.MTS: Tell us about your role at Infectious Media and how…

TechBytes with Max Leletskyi, Head of Media Acquisition at GDM Group

Max Leletsky Head of Media Acquisition at GDM Group New marketing technologies, largely driven by data analytics and mobile experiences, are gradually replacing traditional engagements. New-age mobile experience offers greater revenue by enabling publishers to monetize their inventory. Affiliate marketing, however, continues to run smoothly and remains aligned to legacy systems. We spoke to Max Leletskyi, Head of Media Acquisition at GDM Group, to understand how data-driven solutions for global advertising would drive…

TechBytes with Samir Addamine, Founder and Chairman, FollowAnalytics

Samir Addamine Founder and Chairman, FollowAnalytics In March 2017, Forrester Research recognized FollowAnalytics as a leading Mobile-First Commerce and Messaging platform. The allure of mobile marketing continues to grow with marketers increasingly looking out for powerful “Mobile Moments” that satisfy customer’s desires effectively. We chatted with Samir Addamine, Founder and Chairman, FollowAnalytics, to understand the trends in the mobile marketing automation market and the importance of ‘Mobile Moments’ in marketing…

TechBytes with Christopher Miglino, CEO and Co-Founder at SRAX

Christopher Miglino CEO & Co-Founder at SRAX In June, SRAX  unveiled the SRAX Social tool for digital marketers and content owners to create posts and promote them beyond their Facebook Page. SRX Social uses programmatic technology and big data to share, schedule and automate social media content. We spoke to Christopher Miglino, CEO and Co-Founder at SRAX, to understand SRAX Social’s programmatic capabilities and how it would help brands to amplify their people-based advertising.MTS: Tell us about your role at SRAX…

TechBytes with Preethy Vaidyanathan, Chief Product Officer at Tapad

We recently covered the partnership between Tapad and Sojern, which helps the travel industry understand traveler decisions across multiple devices. Sojern’s 350 million global traveler profiles and billions of predictive purchase intent signals, when coupled with the Tapad Device Graph™, enable travel industry clients to derive precise and actionable insights. We caught up with Preethy Vaidyanathan, Chief Product Officer at Tapad, to tell us more about the Tapad Device Graph™ and their analytics for traditional and…

TechBytes with David Yaffe, GM, Publishers and Platforms, LiveRamp

Over 450 publishers are now using LiveRamp’s IdentityLink, including Time, Inc., Hearst, and The Weather Company. IdentityLink unifies LiveRamp’s identity resolution suite of capabilities with those acquired in the 2016 acquisitions of Arbor and Circulate. We spoke to David Yaffe, GM, Publishers and Platforms, LiveRamp to understand the changing landscape of people-based marketing strategies after the new announcement. MTS: Tell us about your role at LiveRamp and how you got here. David Yaffe: I am the GM for…

Analytics TechBytes with Jason Rose, SVP Marketing at Gigya

Gigya, the leading customer identity management platform, had introduced Lite Registration, a new capability in its Customer Identity Management platform which leverages the universal consumer identifier — the email address — to help brands connect with customers earlier in the buyer journey. We spoke to Jason Rose, SVP Marketing at Gigya to understand how the company distinguishes between different data points and the possible impact of GDPR and regulatory policies on marketers providing hyper-personalized customer…