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Tech Bytes

In-depth, technical interviews with technical marketing technology leaders. Martech TechBytes are a deep dive into the technological aspects of Martech.

TechBytes with Olivia Milton, CMO at Reply.io

Last month, the sales email automation and prospecting platform – Reply.io, introduced Live Tasks to convert prospects into customers by following task suggestions. Projected as a customizable task automation feature for marketing and sales, Live Tasks reduces the need to rely or revisit the database of contacts in order to see who to connect next. We spoke to Olivia Milton, CMO at Reply to understand how B2B marketers would benefit from the new smart automation feature. MTS: Tell us about your role at Reply.io and…

Audience Data TechBytes with Terry Lawlor, EVP Product Management at Confirmit

Recently named as the leader in the Forrester Wave: Customer Feedback Management Platforms Q2 2017, Confirmit helps clients improve their business performance with Action Management, Text Analytics, Data Integration and Social Media.  To understand the changing dynamic of data analytics for audience reach, we spoke to Terry Lawlor, EVP Product Management at Confirmit. MTS: What is your role at Confirmit and how did you get there. I’ve been EVP of Product Management at Confirmit for just over four years, having…

Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy

In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with an Oracle-owned digital ad search engine –Moat. The partnership provides Moat’s independent viewability and attention measurement for video ads on Tapjoy’s in-app inventory. We spoke to Changsu Lee, SVP, Platforms and Ben Chen SVP & GM, Developer Relations at Tapjoy to understand how rewarded advertising helps app developers keep users engaged longer. MTS: How does the Maximum Impact…

TechBytes with Rami Essaid, Co-Founder and CEO at Distil Networks

In May, global leader in bot detection and mitigation, Distil acquired real-time human detection company Are You A Human (AYAH). The acquisition was followed by the launch of Distil Bot Discovery for Google Analytics—a product that leverages AYAH’s technology. We spoke to Rami Essaid, Co-Founder & CEO of Distil Networks to understand how bots use browser automation to interact with websites, simulating human interactions. MTS: What was the idea behind conceiving Distil, a bot detection company? Rami Essaid:…

TechBytes with Adrienne Weissman, Chief Marketing Officer at G2Crowd

MarTech brands are increasingly relying on customer experience and feedback management to build their B2B customer base. Naked Marketing, a necessary but seldom understood, has grown to become a key factor to achieve success in B2B marketing. Last month, the leading business software review platform G2 Crowd took a giant leap in the industry by raising $30 million in Series B funding. Coming on the heels of a phenomenal year that saw the company grow by 300%, G2 Crowd’s position in MarTech expounds the paradigm shift…

TechBytes with Doron Sherman, Vice President Evangelism at Cloudinary

Last month, the leading Content Management solution provider Cloudinary announced its partnership with WebPagetest. Together with WebPagetest, Cloudinary is providing measurable and actionable information about how to go beyond simple compression to optimize web performance. The Cloudinary Website Speed Test Image Analysis Tool will enable WebPagetest users to discover how changes to image size, format selection, quality and encoding parameters can drastically improve website speed and ultimately result in a better user…

TechBytes with Josh Speyer, CEO at AerServ

Last month, AerServ announced the launch of DataServ, a new data-as-a-service (DaaS) product that will connect CRM and offline data to mobile data and offer an additional revenue stream for mobile publishers. The leading ad management technology and SSP for mobile publishers and advertisers is offering DataServ to advertising, research, behavioral, analytics, and marketing companies to help them identify new and existing audiences across devices. We spoke to Josh Speyer, CEO at AerServ, to understand how DataServ…

Programmatic TechBytes with Kerry Bianchi, CEO at Collective

Last month, Collective announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising Hub. The latest integrations enable buying and management of digital ads across the entire digital media ecosystem through a single user interface, bringing greater clarity, control, and improved campaign performance. Kerry Bianchi, CEO of Collective, spoke to our Tech Bytes Series about Visto’s new integrations that offer a premier full-stack advertising and programmatic solution for brands, agencies and…

Tech Bytes with Ryan Urban, CEO and Co-Founder of BounceX

MarTech Series speaks to Ryan Urban, Co-founder & CEO at BounceX, the leading behavioral marketing platform which recently raised $31 million in growth capital financing BounceX, the leader in cloud-based behavioral marketing and Inc.’s Fastest Growing Software Company, closed $31 Million in growth capital financing from Silicon Valley Bank (SVB) and its original venture investors last month. The new capital will be used to make strategic eight-figure acquisitions, significantly expand the company’s engineering…

Tech Bytes with Scott Swanson, CEO of Aki Technologies

Modern customers act differently across various digital channels. 2016 was the year of the mobile, and 2017 is most likely to be no different either, thanks to the proliferation of AI and newly added definitions of mobile customer experience. According to this report, with over $25 billion in spending in the US alone, mobile internet advertising now accounts for a 3rd of all internet ad spend. In spite of this, most marketers continue to fall short in deciphering customer needs and creating micro-moments throughout the…