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Tech Bytes

In-depth, technical interviews with technical marketing technology leaders. Martech TechBytes are a deep dive into the technological aspects of Martech.

TechBytes with Kulmeet Bawa, COO at Resulticks

Tell us more about your journey into Marketing and Sales technology. How did you arrive at Resulticks? I have spent more than 14 years in the enterprise technology space and have the cross-functional experience of steering business transformations for clients across industries. I have been driven by a mission of helping brands catalyze their growth through successful Digital Transformation. Before Resulticks, I was the Vice President and Managing Director, South Asia at Adobe and have earlier taken on leadership…

TechBytes with John Bruno, VP of Product Management at Elastic Path

Tell us how eCommerce technologies have changed in the last 12-18 months. We’ve steadily seen the decline of full-stack commerce applications and the rise of commerce APIs. Full-stack commerce applications were designed for a world where eCommerce meant a webstore. Increasingly, buyers of all demographics are interacting with brands in all-new ways like mobile devices, voice assistants, social media platforms and more. Consumer demands are forcing businesses to change their technology strategies and APIs are allowing…

TechBytes with Stas Tushinskiy (Instreamatic) and Larry Leung (AirKast)

What is the draw of dialogue advertising to advertisers, publishers, and consumers? Can all three benefit? Stas Tushinskiy: Not only should all three – advertisers, publishers, and consumers – benefit from the emergence of dialogue advertising, I think all three will need to in order for there to be widespread adoption. But I think that’s exactly what we’ll see. For advertisers, early campaigns run through the Instreamatic platform by brands like IKEA, HP, Mastercard, and Infiniti have seen significantly higher ad…

TechBytes with David Keane, CEO at Bigtincan

What was the driving force behind XINN’s acquisition? We were interested in acquiring Xinn’s technology for its capabilities around intelligent data-driven document automation and its deeper push into the Financial Services vertical. This included bringing on Xinn’s team of experts in the space who collectively have been implementing advanced automation scenarios for nearly two decades. How do you plan to extend the benefits of this acquisition jointly to your customers and partners? Xinn’s technology will be…

TechBytes with Mike Palmer, Chief Product Officer at Druva

Tell us about your interaction with smart technologies like AI and Cloud-based Ops platforms. The use of smart technologies is built on a foundation of clean, curated data that’s easily accessible to inform its outputs. Our goal at Druva is to transform backup data into an asset, making it more open and accessible so customers can streamline governance, improve cyber resiliency and gain critical insights to uncover opportunities and expedite decision making. By centralizing your backups with Druva, enterprises can…

TechBytes with Jamie Bertasi Chief Operations Officer at Totango

Tell us about the benefits you and SAP are offering jointly to your customers? SAP has always been focused on helping their customers innovate and achieve optimal business results. The company clearly believes in empowering every person across an organization with data so they can do their job better and improve their performance with the customer. Totango’s relationship with SAP reinforces both companies’ mutual commitment to ensure our customers’ customers are successful by delivering on the value of experience,…

TechBytes with Anand Janefalkar, Founder and CEO at UJET

What mobile usage trends do you see amongst Millennials and Generation Z consumers that is transforming customer support? There are a handful of support trends that we are seeing that center around Millennial and Gen Z consumers. The first is that the value being placed on experience has never been higher. In fact, 80% of customers now see their experience with a company as valuable as the actual product. The second, is not just that Millennials and Gen Z are heavy users of mobile devices, they are using channels such…

TechBytes with Bryan Van Dyke, EVP of Delivery at Rightpoint

Tell us about your current role at Rightpoint and your journey into this position? My responsibilities include the oversight of all our disciplines, including Strategy, Experience, Project Management, Product Management, and Technology. My role includes working with the leadership team from these different disciplines to ensure we are focused on building the right skills within our teams to solve critical problems for our clients. My relevant journey includes spending time at a Big 5 Consulting firm before transitioning…

TechBytes with Jim Scott, Director, Enterprise Architecture at MapR

How did you start in this space? What galvanized you to start at MapR? I use to work in Digital Ad Tech. While in that industry we had requirements for very low latency and high-volume throughput. We needed a new, better scaling database and ended up selecting MapR. We were able to scale up to 60 billion ad requests per day on MapR. I fell in the love with the technology and jumped at the chance to work at MapR to help customers like me. What is MapR and how does it transform Cloud Management for businesses? The MapR…

TechBytes with Jason Klein Co-Founder and Co-CEO at ListenFirst

Tell us about your role and the team/technology you handle at ListenFirst Media. Our goal for ListenFirst was to create the most comprehensive social analytics solution. ListenFirst’s technology combines earned, organic, and paid content and campaign analysis, across every social channel, to give brands a single source of truth to drive results. We empower marketers and researchers with meaningful social insights to power the entire Marketing funnel, from strategy and planning to real-time tracking, optimization, and…

TechBytes with Gary Warech, SVP at Comscore

Tell us about your role and the team/technology you handle at Comscore. I am the Senior Vice President, Comscore Brand Direct, I lead Comscore’s direct to brand business including our Branded Content division, which analyzes the effect of brand integrations/sponsorships across all platforms and content types. We help clients quantify the results of branded content, sponsorship, promotional campaigns, influencer marketing and any integration of a brand in content. Our team delivers a holistic view of the brand engagement…

TechBytes with Erik Rind, CEO at ImagineBC

How would you best describe your journey through technology? A long and winding road. As a Graduate from The George Washington University with a B.A. in History you would not think that I would end up following the path of a technology entrepreneur. After a very brief stint working for the Urban Institute, I was lucky enough to land a job working as a technology consultant inside the Office of Government Services at Price Waterhouse. Yes, Price Waterhouse not PWC. When I started with Price Waterhouse, there were still 8…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor

Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) of CM Group, a family of MarTech brands, including Campaign Monitor. In this role, I work across CM Group brands to improve the email campaign experience for both senders and recipients by driving the latest innovations in our product offerings. I guide the development of impactful new products, features, and services in our product portfolio. To do this, my aim is to continue to create and support highly…

TechBytes with Suman Mahalanabis, Director of Product Management at TCS Digital Software & Solutions Group

How are customer expectations changing and how does that impact traditional brick and mortar retail banks? We launched TCS Digital Software & Solutions Group as an independent software startup inside Tata Consultancy Services because we spotted the increasing interplay between what was happening both inside an enterprise and outside, in the physical world. Today's consumers compare their experiences with Uber and Airbnb with banks, retailers and other local businesses. Every interaction with a brand that understands…

TechBytes with Jeff Gallino, CTO at CallMiner

Tell us about your role and the team/technology you handle at CallMiner. As Co-Founder and CTO at CallMiner, I oversee all aspects of the team’s vision and development of our SaaS-based customer engagement and speech analytics platform and product suite, Eureka. All seven of our product solutions—Analyze, Coach, Capture, Alert, Visualize, Redact and API—work interchangeably by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to analyze both ends of each customer interaction and drive customer experience…

TechBytes with Dave Brunswick, VP of Solutions at Cleo

Tell us about your role and the team/technology you handle at Cleo. In my current role as VP of Solutions, I lead the solutions team which sits at the intersection between business and technology at Cleo. We work with our customers to understand their end-to-end business processes, where they might be experiencing challenges, and show how Cleo’s technology can fix those issues. Our key focus is on technology for ecosystem integration – enabling our customers to build out end-to-end integrations between their partner…

TechBytes with Zephrin Lasker, VP of E-Commerce at Rakuten Viber

Tell us more about your role at Viber and Viber’s e-commerce platform. Viber is the third-largest messaging app in the world with 1 billion registered users. Viber provides a secure platform for private conversations—we’re end-to-end encrypted by default, meaning that we can’t and don’t read or monitor private conversations or listen to private calls happening between users. On the e-commerce side, we work with brands to advertise directly to consumers who consent to engagement. We don’t give brands access to our users’…

TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen

Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the Fullscreen Brand Studio, I lead a team of branded content experts. We collaborate very closely with our integrated marketing, activations, and talent teams to deliver strategic, fully-immersive, and creative content programs for our clients such as Best Buy, MARS, P&G, HP, Mattel, and AT&T. In developing our programs, our teams utilize a suite of technology tools that enable us to: Discover…

TechBytes with John Barnes, CTO at Infutor

Tell us about your role and the team/technology you handle at Infutor. I’m currently the Chief Technology Officer and Product Leader for Chicago-based Infutor. We have a great technology team comprised of 65 employees; with the entire development team based in Costa Rica and my IT/infrastructure team here in Chicago. Through my 25+ year career, I’ve seen a lot of technologies from the mainframe to client-server to web and now to serverless and Big Data. Our team strives to tackle the Big Data challenge as our expansive…