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Tech Bytes

In-depth, technical interviews with technical marketing technology leaders. Martech TechBytes are a deep dive into the technological aspects of Martech.

TechBytes with Aaron Raddon, CTO at Lytics

Tell us about your role and the team/technology you handle at Lytics. I am the Co-Founder and CTO of Lytics. Our technology is best characterized as a stream-processing engine, used to support real-time decision-making, and is built on top of a graph-database which allows linking facts/knowledge. Lytics uses many AI/ML sub-systems to allow interpretation of the data and decision-making. Our primary language is Go and we use AI/ML services from third-party vendors, including many from Google Cloud, open-source libraries…

TechBytes with Malcolm Koh, Customer Experience Strategist APAC at Zendesk

Tell us about your role and the team/technology you handle at Zendesk. As the Customer Experience Strategist and Customer-in-Residence for the Asia Pacific (APAC), my role is to step into the shoes of current and future Zendesk customers and partners to get a deep understanding of their business. This allows me to help them figure out how to optimize their customer experience (CX) strategy in ways that matter to their business. I start by understanding their CX strategy and then analyzing their business operations and…

TechBytes with Chris Comstock, Chief Product Officer at Claravine

Tell us about your role and the team/technology you handle at Claravine. I am responsible for the Product strategy of our Digital Experience Data Management Platform and working very closely with our customers and partners to ensure we are helping them get the most value out of our partnership. In terms of Marketing software, we are very focused on the customer experience as our most successful customers roll this out to anyone responsible for customer experience and their agencies. What runs the Claravine data engine?…

TechBytes with Kyle Trotter, Director of Creative Video Content at Shutterstock

Tell us about your role and the team/technology you handle at Shutterstock. I’m the Director of Creative Video Content at Shutterstock, where I lead the global footage content strategy and I also worked with my team to develop and launch Shutterstock Elements, our new footage offering that includes thousands of cinema-grade video effects for filmmakers. I work closely with the Product team to develop future roadmaps for the business and produce Video Marketing content for global Shutterstock and PremiumBeat campaigns.…

TechBytes with Therese Little, Senior Sales Director at Traackr

June saw campaigns focused on Pride in every industry from beauty and fashion to enterprise technology - some landed with the LGBTQIA+ community, some didn’t. Why are brands so interested in creating Pride-specific campaigns? It’s typical (and now even expected) to see brands release special edition rainbow products in “celebration” of Pride. The benefit for brands having Pride campaigns, beyond the obvious boost to their bottom line, is the ability to build new relationships, and create a company that is relatable,…

TechBytes with Christopher Mohs, VP Strategy and Ops at Cora + Krist

Tell us about your role and the team/technology you handle at Cora + Krist. As the VP of Strategy and Operations, I’m tasked with leading our strategic approaches to Digital Marketing deployment for our clients. We are a very data-driven agency and have made a name for ourselves by adopting the latest technologies to drive Marketing Automation, AI, and Machine Learning, among other tactics. We do all this to further understand how audiences are interacting with the brands and products we are representing. What is the…

TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing services company helping global 2000 companies in their journey of business transformation and innovation. As the Global Head of Virtusa’s Digital Solutions Group, I am responsible for leading the technology practice and focusing on helping clients reimagine their digital future. Our Digital Solutions Group integrates many specialized digital competency areas such as User Experience (UX),…

TechBytes with Jacob Ross, President at PebblePost

Tell us about your role and the team/technology you handle at PebblePost? I joined PebblePost as President, in April. In my new role, I’ll partner closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s digital-to-direct mail marketing platform. I have been in the AdTech and MarTech space for many years, and have been fortunate enough to be on the cutting edge of digital marketing becoming more addressable, performance-driven and also accountable (although the latter is very much a…

TechBytes with Keith Fenech, VP, Software Analytics at Revulytics

Tell us about your role and the team/technology you handle at Revulytics. As Vice President of Software Analytics, I am in charge of the business strategy and product roadmap for the Usage Analytics side of the business. I spend a good amount of my time in our European office working with the engineering team that handles the R&D related to the analytics engine and our SaaS portal. Most of the work we do involves building big-data technologies to collect, analyze and visualize data supporting customers with millions…

TechBytes with Evgeny Popov, Global Vice President at Lotame

Tell us about your role and the team/technology you handle at Lotame. I am the Head of Global Data Solutions where I am responsible for driving data revenue globally (APAC, EMEA, LATAM, and NA) for the Lotame Data Exchange via data acquisition deals and strategic partnerships. To manage our global data solutions business across both the buy and sell sides, I work closely with the data operations team and supervise the global data sales. In this role, I’m aiming to change the world of data across the entire supply…

TechBytes with Mark Onisk, Chief Content Officer at Skillsoft

Tell us about your role and journey into research. How did you arrive at Skillsoft? I came to Skillsoft through acquisition just over 7 years ago. During my time in the Ed Tech space, I’ve worked primarily in Product Development and R&D roles. Much of my tenure has been designing and developing Digital Learning models that improve retention, efficacy, and ROI. These have ranged from developing simulation and capstone activities for IT professionals and developers, building business scenario simulations and conducting…

TechBytes with Justin Fortier, Principal Data Scientist at ViralGains

Tell us about your role and the team/technology you handle at ViralGains. I joined ViralGains in 2017 as Principal Data Scientist, where I not only create Machine Learning models to help grow the business but also build and lead the Data Science team. Regarding technology, we use Amazon S3 and Snowflake as our primary data warehouses, R and Python to build our models, and Microsoft PowerPoint and Tableau to communicate results, insights and recommendations to the executives. How are AI, NLP and Voice Search transforming…

TechBytes with Sarah Assous, SVP Marketing at Zoovu

Tell us a little about Zoovu and your role within. Zoovu is a leading conversational marketing platform that delivers authentic human-level engagements across Chatbots, websites, and in-store. Zoovu provides real-time insights to help brands and retailers understand their consumers to grow sales and conversion. Our focus is to provide brands with the tools to better engage with their customers, providing an engaging, seamless brand experience. As the SVP of Marketing, I am responsible for expanding and growing the…

TechBytes with Lucas Persona, Chief Digital Evangelist at CI&T

Tell us about your role and the team/technology you handle in your current company. My primary role at CI&T is helping my team leverage advanced and emerging technologies in ways that will provide the most significant impact on our clients' businesses. Most of my team's focus is on the role that AI and Machine Learning will play in the future. We also validate other emerging technologies like Blockchain, Internet of Things (IoT), and Augmented Reality/Virtual Reality. How much have the Machine Learning-based…

TechBytes with Jason Maynard, SVP of Global Field Operations, Oracle NetSuite

Tell us about your role at Oracle NetSuite and the team/technology you handle. I oversee the global go-to-market strategy for Sales, Business Development and Marketing for Oracle NetSuite and Oracle Bronto. I joined NetSuite in 2015, after spending more than 20 years as a software equity Research Analyst on Wall Street for Wells Fargo, Credit Suisse, and Merrill Lynch. In today’s age, do you think there is still a distinction between B2B and B2C marketing? The line has been blurring for some time and I think it’s fair…

Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain

Which was the most impactful Marketing Tech moment of the year for you as a marketing leader? Adobe’s acquisition of Marketo is significant and it will be interesting to see how they approach the market together and also how other Marketing Technologies are consolidated over the coming year. The past few years, we’ve seen an expansion — all of the vendor marketers are tasked with managing. While we’ll continue to see growth and innovation in the technologies that marketers employ, I suspect we’ll see marketers attempt to…

Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking

Tell us about your role at Flashtalking and how did you start here. Today, I’m CEO of Flashtalking, but I got into digital back in 1994, basically the earliest days in the industry. GM O’Connell, the Founder of Modem Media, which was the first-ever digital agency, recruited me out of Pepsi by convincing me that the story of advertising in the digital space was yet to be written. This was his pitch to me, “Help make the rules for a whole new part of the industry, remake the landscape.” This was exciting to me. He sold me…

Prediction Series 2019: Interview with Adam Singolda, Founder and CEO, Taboola

What opportunities and challenges did you and/or Taboola identify at the start of 2018 and have things worked out as planned?  This year, we’ve focused on two key areas for our business: video and mobile. Taboola Feed and Video​: We’ve seen just how powerful video is in engaging and connecting with users and even more so when it’s within an environment they are already familiar with — such as a feed on social networks. We created a similar experience for the open web through our infinite scrolling experience Taboola…

Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Tell us about how dramatically your role evolved in 2018 with Marketing and Sales Technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant…

Prediction Series 2019: Interview with Christopher McLaughlin, CMO, Nuxeo

What opportunities and challenges did you and/or Nuxeo identify at the start of 2018 and have things worked out as planned? Today’s enterprises spend millions and millions of dollars on Content Marketing strategies, generating an endless stream of content in a variety of forms including photos, videos, etc. This is all in an effort to better attract and serve customers in our new digital world and create a competitive advantage. But while content in its various forms has never been more vital to the needs of the modern…