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Tech Bytes

In-depth, technical interviews with technical marketing technology leaders. Martech TechBytes are a deep dive into the technological aspects of Martech.

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy Finch Product Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

Byron Matthews President and CEO, Miller Heiman Group Sales enablement is the strongest force in B2B marketing campaigns. Whether you are a marketing pro, or a sales legend, having the right set of sales enablement tools can amplify your overall ROI from sales campaigns. To better understand the chemistry between B2B content marketing and sales enablement strategies and their immediate impact on business goals, we spoke to Byron Matthews, President and CEO of Miller Heiman Group. What is the idea behind your latest…

TechBytes with Somrat Niyogi, VP Business Development, Clari

Somrat Niyogi VP Business Development, Clari  Clari scooped a major funding round this year, raising $35 million in financing led by Tenaya Capital. Following the funding round in March, the AI for Sales company is offering customers tools that take sales forecasting and leverage AI to add data-driven approaches to refine sales leads. To dive deeper into the core tenets driving Clari’s AI for Sales technology and the immediate roadmap for the Clari product marketing team, we spoke to Somrat Niyogi, VP Business…

TechBytes with Noah Brier, CTO and Co-Founder Percolate

Noah Brier CTO and Co-Founder, Percolate Content Marketing is the new buzzword. The digital transformation has led to the rise of Content Marketing as a form of engaging with prospects. We spoke to Noah Brier, CTO and Co-Founder, Percolate to understand how content marketing platforms could help marketers drive ROI. Tell us about your role at Percolate, the team and the technology you handle. I’m co-founder and CTO of Percolate, a leading Enterprise Content Marketing Platform. It’s a pretty broad role…

TechBytes with Heidi Bullock, CMO, Engagio

Heidi Bullock CMO, Engagio A woman MarTech champion and CMO of Engagio, Heidi Bullock, attended the ABM Innovation Summit 2018.  We caught up with her to dive deeper into her role as CMO and insights on marketing and sales automation technology, and the key takeaways from the event. What’s the most exciting part of being an influential woman CMO in martech? How easy or hard is it for a woman CMO to manage a Tech company? Well, that is very nice of you to say. I feel a responsibility to help other women – and people…

TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer

Shani Rosenfelder Head of Content and Mobile Insights, AppsFlyer How do you make sure that only real people see your ads? According to a leading source of ad tech reporting, ad fraud costs the industry $8.2 billion a year in the US alone. As advertisers move to digital channels, how should you protect your brand and seek better efficiency and ROI for your ad dollars? We sat down with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss the state of ad fraud and the major challenges faced by…

TechBytes with Maor Sadra, Managing Director and CRO, AppLift

Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and tech leaders find this a tricky question, and rightly so. With so much happening in the app industry, especially around mobile marketing and advertising in a mobile-first marketplace, B2B marketing teams are looking to blockchain technology for answers. To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, we spoke to Maor Sadra, Managing Director and…

TechBytes with Omri Mendellevich, CTO and Co-Founder, Dynamic Yield

Omri Mendellevich CTO and Co-Founder, Dynamic Yield While marketers are working harder to improve audience engagement across channels, CX continues to be a big challenge. To better understand the true 'State of Customer Experience’ in 2018 and how marketers can leverage technology for a 360-degree view of the customer, we spoke to Dynamic Yield's CTO, Omri Mendellevich. Tell us about your role at Dynamic Yield and the team/technology you handle. Being the world’s first personalization technology stack comes hand…

TechBytes with Ben Tyson, Senior Vice President, StudioNow

Ben Tyson Senior Vice President, StudioNow In their current state, video marketing platforms are gaining massive traction by virtue of a marketer's need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow. Tell us about your role at StudioNow and the team/technology you handle. At StudioNow, we aim to make content production a more…

TechBytes with Nikhil Hasija, Founder and Chief Product Officer, Azuqua

Nikhil Hasija Founder and Chief Product Officer, Azuqua Are you coping with the surfeit of marketing automation tools in 2018? With so many loosely connected technologies on the offer, marketing teams have a hard time managing these. Nikhil Hasija, Founder and Chief Product Officer at Azuqua, spoke to us about on the dynamic growth of Customer Experience in an Automation ecosystem. Tell us about your role at Azuqua, and the team/technology you handle. I am the founder and chief product officer at Azuqua. I’m…

TechBytes with Eric Berry, Co-founder and CEO, TripleLift

Eric Berry Co-founder and CEO, TripleLift Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The partnership community includes TripleLift, a leader in Native and Programmatic advertising. To better understand how advertisers and publishers could benefit from Google Exchange Bidding to monetize their display ad inventory, we spoke to TripleLift's CEO, Eric Berry. Tell us about your role at TripleLift and the team/technology you handle. I am the CEO at TripleLift. The…

TechBytes with David Jones, Director, Product Marketing, Nuxeo

David Jones Director, Product Marketing, Nuxeo Managing Content has been a challenge for all types of organizations. Managing content is an opportunity to help companies better leverage their information and to gain new insights into their business. We spoke to David Jones, Director, Product Marketing, Nuxeo, to understand how their content service platform could benefit companies handling large amounts of data and how their offering helps with GDPR compliance. Tell us about your role at Nuxeo and the…

TechBytes with Megan Headley, Research Director, TrustRadius

Megan Headley Research Director, TrustRadius Authenticity and validation through independent resources are key factors for all B2B buyers. TrustRadius recently released “The 2018 B2B Buying Disconnect” report. This report included the vendor’s perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions. To learn more about how B2B vendors could benefit from this, We spoke to Megan Headley, Research Director, TrustRadius. What was your…

TechBytes with Alex Wright, Head of Insight, Blis

Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns.  We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution. Normal 0 false false false EN-IN X-NONE X-NONE

TechBytes with Wailin Wong, Host, Basecamp

Wailin Wong Host, Basecamp Audio marketing is growing in popularity and it could be a very important aspect of your content marketing in 2018 and beyond. In this interview, Wailin Wong, an audio content marketer/podcast host at Basecamp, tell us what audio content strategies and benchmarks you should follow to make podcasts more relevant and engaging. Tell us about your role at Basecamp and how you arrived at this position? I co-produce and host Basecamp’s podcast, Rework, based on Jason Fried…

TechBytes with Maribeth Ross, SVP Marketing, Monetate

Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their interaction with a brand. The art of pleasing a customer is more complex than it ever was, and a good way to start is to leverage technology that measures what works, and what doesn't across the buyers' journeys. It's imperative today for marketers to have a clear understanding of Personalization- Segmentation- Optimization, and Automation at various stages of the Customer Lifecycle. To tell us more…

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? Well, it's never been more competitive in the ad industry where we see programmatic advertising technologies impacting traditional TV media buying behaviors with measurable metrics on hand. To understand the current State of TV Advertising ecosystem in 2018, we spoke to Walt Horstman, SVP Advanced Media & Advertising, TiVo. Tell us about your role at TiVo and the team/technology…

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

Eric Marotta Director Product Marketing, CloudCraze  CRM Titan Salesforce recently acquired B2B commerce experience provider CloudCraze.  The customer-first B2B commerce enabler had raised $30.6 million in funding, including a $20 million round in 2017 that included participation from Salesforce Ventures. We spoke to Eric Marotta, Director Product Marketing, Cloudcraze to understand how the company would benefit from this acquisition and what the future for B2B commerce looked like. What are the benefits of…

TechBytes with Steve Borthwick, CTO, Artesian

Steve Borthwick CTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. The major element driving this convergence is the prolific rate of penetration of AI/ML platforms. With global companies competing in the AI race, we tried to assess how the European market for sales automation and intelligence technologies compares against the Americas? To unravel these insights, and much more on AI for sales, we spoke to Steve Borthwick, CTO, Artesian. Tell us about your…

TechBytes with Ari Saposh, VP, Data, oneAudience

Ari Saposh VP, Data, oneAudience Mobile users are growing exponentially. The rising trend of mobile-first businesses has marketers on alert. Every second, there are millions of mobile moments occurring across the globe, that could be a potential insight into a customer's (or segments) purchasing behavior, demographics, emotion, and even influencer capabilities. To better understand the dynamic state of mobile audience intelligence, we spoke to Ari Saposh, VP, Data,  oneAudience. Tell us about your role at one…