tech marketing

Acquisition of Pixlee TurnTo is a perfect complement to Emplifi’s CX Platform, giving brands access to the user generated content, reviews management and influencer marketing tools needed to put customers at the center of brand storytelling…
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Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising,…
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-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV -Study suggests that political advertisers allocate 10-20% of their…
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CapabilitySource will present on a panel alongside Adobe and two other partners at the upcoming Digital Marketing for Financial Services (DMFS) New York conference. CapabilitySource will be speaking as a silver sponsor on the topic of…
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Notable neuroscience authority, Michael L. Platt, will further GlassView's mission of developing deeper connections between brands and audiences through the real-time understanding of consumers' fundamental motivations GlassView, the…
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Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI Cognigy, a market leader in Conversational AI, announced that it was named to the Constellation ShortList for…
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Twilio Flex Powers Toyota Connected’s Innovative Roadside Assistance Platform Twilio Inc. the customer engagement platform that drives real-time, personalized experiences for leading brands, and Toyota Connected North America,…
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Leading Audio Research and Analytics Platform Recognized for Tostitos' Sonic Brand Campaign Success Veritonic, the industry’s comprehensive audio research and analytics platform, announced that the company has been awarded the…
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Majority of marketers are navigating costly data wastage and considerable budget cuts in efforts to reach target customers Treasure Data, an award-winning enterprise customer data platform (CDP) provider, unveiled the results of a…
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Kibo, a market leader in composable commerce products, announced that Ram Venkataraman, the company’s CEO, has been named to RIS News’ Influentials 2022: Top Movers and Shakers in Retail. The annual recognition celebrates retail leaders…
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Nearly half of respondents (49%) view creative as "very important" to their customer experience strategies in Q4. 39% of brands have measurement and budget plans that span a broader period rather than focusing on narrow…
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The integration empowers TikTok creators and brands to source and manage collaborations across platforms—in one place #paid, a multi-channel creator marketing platform that empowers creators to partner with brands and build their…
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Upcoming Fall ‘22 Launch includes updates to Freshchat, Freshdesk, Freshmarketer and Freshsales to help companies automate the entire customer lifecycle Freshworks Inc., a software company empowering the people who power business,…
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Email validation and deliverability company ZeroBounce was named to the inaugural Power Partner Awards, Inc. magazine announced today. The roundup highlights B2B partners that support startups across all business functions and empower…
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Uberall, a global provider of hybrid customer experience (CX) solutions, released its Benchmark for Local Digital Marketing, which examines how well multi-location businesses are adapting to a digital-first customer journey. While The…
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Stirista CEO Ajay Gupta Moderated Panel Exploring How Advertising Innovators Use Data to Drive Success Data and identity increasingly play a pivotal role in every aspect of AdTech but with the mountains of data available, what’s the…
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ClearSale’s innovative platform drives a 99.3% purchase approval rate for GoFoodservice’s ecommerce store. In response to the pandemic and growing industry needs, restaurant and hospitality supplier GoFoodservice had to dramatically…
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New Independent Study Demonstrates that Verint Experience Management Empowers Organizations to Elevate Customer Experience Through Data-Driven Insights, Providing Nearly $2.5 Million in Benefits Verint , The Customer Engagement Company,…
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New Spinoff Will Connect Podcasters with Values-Aligned Sponsors to Ensure Creative Independence and Content Diversity Thrives Market Enginuity, the leader in mission-driven sponsorship sales for public media, announced a new, separate,…
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Forsta clients will now be able to leverage predictive net promoter scores (pNPS) to foster a greater understanding of their full customer base Forsta, a leading global provider of market research, customer experience (CX) and…
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