Emplifi Acquires Customer-Powered Commerce Platform Pixlee TurnTo to Enable Brands To Deliver Authentic Content at Scale
Acquisition of Pixlee TurnTo is a perfect complement to Emplifi’s CX Platform, giving brands access to the user generated content, reviews management and influencer marketing tools needed to put customers at the center of brand storytelling
Emplifi, a leading unified customer experience platform, announced the acquisition of Pixlee TurnTo, a US-based industry-leading provider of user-generated content (UGC), ratings and reviews, and influencer marketing solutions. Pixlee TurnTo’s innovative, customer-powered solutions give brands the tools they need to market to, sell to, and care for consumers authentically, cost-effectively and at scale. Emplifi will incorporate Pixlee TurnTo’s capabilities across its social marketing, live commerce and customer care workflows as part of its unified CX Cloud platform
Today more than ever, consumers are influenced by like-minded peers through UGC, reviews, and nano-influencers, with 70% considering UGC reviews or ratings before making a purchase.At the same time marketing and ecommerce departments are stretched with budget and resources. Leveraging UGC presents a cost-effective, efficient source of content, while also amplifying the voices of a brand’s most powerful advocates, its customers. Brands turn to Pixlee TurnTo’s solutions to easily identify the right UGC content, surface highlights from positive reviews, and identify influencers to inspire and educate their digital audiences while delivering deeper engagement, higher conversion rates, and increased loyalty.
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“Our vision has always been to enable community-driven brands to create outstanding experiences for their customers, and we are proud to have joined forces with a company who will enable us to take that vision even further.”
“We couldn’t be more proud to welcome Pixlee TurnTo to the Emplifi team. By combining our strengths, we will be able to help brands close their customer experience gaps across marketing, commerce and care by amplifying authentic customer voices throughout the entire customer journey,” said Emplifi CEO, Mark Zablan. “People relate to other people’s experiences. By providing the tools to leverage user-generated content, ratings and reviews and influencer marketing, Emplifi will help brands build authenticity and solve for content at scale.”
“Today marks an important milestone for Pixlee TurnTo, as we officially become part of the Emplifi family,” said Kyle Wong, Chairman and Co-Founder, Pixlee TurnTo. “Our vision has always been to enable community-driven brands to create outstanding experiences for their customers, and we are proud to have joined forces with a company who will enable us to take that vision even further.”
“Building and maintaining consumer trust remains an ongoing challenge for brands,” said Heather Hershey, Research Director for IDC Worldwide Digital Commerce practice. “By tapping into and amplifying the voices of their customer advocates, be it on social media or on review sites, brands can build trust and nurture their communities in an authentic way. Emplifi’s acquisition of Pixlee TurnTo will help brands preserve authenticity and cultivate customers by amplifying the voices that truly matter, that of their customers.”
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Pixlee TurnTo, which is headquartered in San Francisco, has over 90 employees and more than 1,000 clients including GNC, Alo Yoga, Tumi, Carnival Cruise Lines and Kimpton Hotels & Restaurants.
This acquisition comes less than a year after Emplifi acquired live commerce software provider Go Instore last September. Now, with the combined abilities of Emplifi’s CX platform and Pixlee TurnTo, brands will have one platform to amplify the right message to the right audience on the right channels with increased authenticity, relatability and credibility.