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customer experienc

New Global Research from Accenture Interactive Urges CMOs to Put People Before Data Collection to Deliver a Better Digital Advertising…

Nearly 69% of Consumers Would Stop Doing Business with a Brand If Data Usage Became Too Invasive New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive. As the industry celebrates the 25th anniversary of what has been celebrated as one of the first digital banner advertisements and as digital advertising…