TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA (a Merkle Company)
Tell us about your role and the team/technology you handle at DWA.
I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…