TechBytes Interview Series

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping…
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What prompted Choozle to come up with a mid-year report on Digital Advertising? The AdTech industry is undergoing a lot of change and scrutiny right now. We wanted to get a new — and better — gauge of consumer sentiment post-Facebook and…
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Tell us about your role and journey into Technology. What inspired you to start Applicaster? My journey into technology started with a summer internship back in college at video game platform 3DO where I worked for a producer in the…
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Tell us about your recent announcement about acquiring stakes in iQ Media? We’ve made an investment and formed a new company called Kinetiq that combines iQ Media with 4C’s Teletrax. Kinetiq will operate independently and represents the…
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Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly motivated team of technology minds to transform the way retailers interact with their consumers online through data-driven…
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Tell us about your role and the team/technology you handle at Interana. I’m co-founder and CTO at Interana, a platform for behavioral discovery and analysis. We work with data associated with sequences and patterns in time. Unlike other…
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Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international team as we start to grow in key territories outside of France; namely the UK, Germany, and Spain. Previously, I…
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Tell us about your interaction with smart technologies such as automation, RPA, AI and Machine Learning? I am a heavy adopter of many of the smart technologies that have gone mainstream in the past few years. Just at home, we have four…
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Tell us about your role at Data Practitioners and the team/technology you handle. Our work at Data Practitioners focuses on the use of data science and AI to deliver predictions and recommendations to our clients. My role as Senior AI…
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Tell us about your role and the team/technology you handle at Hootsuite. I am the VP of Global Product Marketing at Hootsuite, focused on strategically shaping and bringing Hootsuite's products to market and ensuring our customers are…
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Tell us about your role and journey into Marketing Technology. How did you arrive at Templafy? I joined Templafy when we were just 5 employees in total and marketing was basically non-existent. I started formulating a strategy and a plan…
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What technology does Copytrack use to track photos? We use our powerful cloud-based image crawler with linear scalability. It is a self-learning mechanism and has a container-based and orchestrated infrastructure. On top of that sits our…
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What is the difference between “real-time” and “live” content? How can this difference impact business? Common perception is that “live” streamed content is the same as “real-time,” but this is far from the truth. In fact, most “live”…
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Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising DMP, DSP, CMP, Marketing Automation, and DCO technologies) — or as we call it more…
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Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the overall strategy and direction of Vizia, Brandwatch’s Reporting, and Command Centre product. The broader team comprises…
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Tell us about your role and how you earned the moniker, “The Retail Doctor.” I am a retail expert, sales trainer and speaker for some of the largest retail brands in the world. Now in my 25th year, I have a proven track record of…
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Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is actually connected through my work with Main Line Equity Partners, which finds technology or technology-enabled companies in…
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Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, and I have a areally exciting role of helping Wrike cement its status as one of the leaders in the Collaborative Work Management…
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Tell us how you conceived the idea of launching a book on ABM. CEO Chris Golec, VP of ABM Strategy Jessica Fewless and I have been wanting to write a definitive book on Account-Based Marketing (ABM) for almost four years now. The concept…
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Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in ABM these days is tricky; where do you begin with something so hot and so new? I think of ABM in a very simple way: what…
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