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TechBytes Interview Series

TechBytes with Eric Wittlake, Sr. Marketing Analyst, TOPO

Tell us about your role and the team/technology you handle at TOPO. As an analyst in TOPO’s marketing practice, I’ve had the privilege of spending more than two years learning about and working with some of the best organizations as they implement and improve their account-based strategies. Specifically, I spend my time on four primary things: (1) studying account-based as a go to market strategy, (2) publishing research, including benchmarks, frameworks, best practices, tools and technology perspectives for…

TechBytes with Iban Borras Serret, CTO, Sales Layer

Tell us a little bit about your role at SalesLayer. My role at Sales Layer is taking care of the product’s quality, to stay on course with our vision and to ensure technological coherence in the long term. What are the core tenets of Sales Layer’s PIM platform? The simplicity of its use. Sales Layer is designed to be used by people without previous database management knowledge. Also its plasticity: Sales Layer needs to be adaptable to the various complexities of our clients' catalogs, who operate in a large variety of…

TechBytes with Christopher Golec, CEO, Demandbase

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…

TechBytes with Julien Rio, Head of Marketing, Dimelo, a RingCentral Company

Tell us about your role at Dimelo, a RingCentral Company, and the team and technology you handle. I am Head of Marketing for Dimelo, a RingCentral Company. I lead the marketing efforts for Europe, Asia, Middle-East and Africa for RingCentral Engage, an omni-digital customer engagement platform allowing companies to easily engage with their customers on multiple digital channels. My team is handling every aspect of marketing, from product positioning, branding and communication, to content, lead generation and events…

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for over 10 years, most recently leading the Australia and New Zealand business. Adstream is in the marketing and advertising business, helping brands and agencies manage and deliver content quickly and efficiently. We help them track, control, distribute, collaborate and report on their content, daily. What is the overall state of AdTech in the advertising Industry? AdTech is in a constant state of innovation…

TechBytes with Eli Finkelshteyn, CEO and Co-Founder, Constructor.io

What predictions do you have for e-retailers in 2019? In 2019, e-retailers who surface products that appeal to customers faster will have a competitive advantage. Saving time and not having to wade through hundreds of unwanted products to get to a few desired ones is valuable to customers, and if they think one retailer will give them a much faster experience than another, they will favor them. Why is customer experience so important for retailers? The shopping experience is part of what customers pay for, and there…

TechBytes with Paul Rosenfeld, Chief Marketing Officer, Keap

Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our Performance Marketing, Product Marketing, Creative & Content, Communications, Expansion and Marketing Operations teams. We are focused on growing the brand and customer base for both Infusionsoft and Keap products. Tell us about the recent rebranding and why it was necessary. This is our signal to the world that it’s time to make it easier for small businesses to succeed. Today, customer demands are higher…

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp

Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising channels — accounting for $224 billion in global marketing spend — it’s the least sophisticated when it comes to audience targeting and measurement. In fact, traditional linear TV is largely the same as it was in 1978, relying on basic demographic categories to inform ad buying. This is due in part to audience fragmentation across our many devices and streaming services, causing back-end players to struggle to…

TechBytes with Andrew Park, VP, Customer Experience Strategy, InMoment

Tell us about your role at InMoment and the team/technology you handle. As InMoment's VP of CX Strategy, I’m responsible for designing, deploying, and consulting on CX programs for global Fortune 1000 companies. InMoment is a pioneer in experience intelligence, an advanced form of both Voice of Customer and Employee Experience technologies, which helps the world’s largest and most successful brands effectively manage what, where and when they engage in dynamic conversations. Our technology collects, integrates and…

TechBytes with Daniel Dawson, CCTO, Grand Visual

Tell us about your role at Grand Visual and the team/technology you handle. I head up all creative technology projects at Grand Visual and I am lucky to have a diverse team with a broad spectrum of creative, technical and coding backgrounds to work with. Besides working on our own AdTech platforms and systems, we also explore, implement, and hone a whole range of innovative engagement techniques such as Augmented Reality, Touch & Gesture, Face Tracking, Video, and Mobile to drive interactions. Engaging stories…

TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot

Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is undergoing a dramatic change today, which is truly shaping the role that Account-Based Marketing (ABM) plays for both teams. Customers are more empowered than ever, and they expect the companies they engage with to be connected and transparent across every part of their business. In fact, 74% of business buyers say it’s very important for salespeople to be aware of marketing campaigns and offers in order…

TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle

Tell us about your role at Oracle and the team/technology you handle. I lead the Oracle Customer Experience Product Management team responsible for SaaS-based sales applications, including Oracle’s Engagement Cloud, Sales Performance Management, Customer Data Management, and Partner Relationship Management. How do you see sales roles evolving with the maturity of Automation and Intelligence tools? First, let’s talk about how buyers have changed. Today’s buyers do most of their research online before reaching out to a…

TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd

What was the most impactful event/moment of the year for you (specific to your industry and expertise)? The growth of header bidding. This meant that most SSPs moved traffic from first-price to second-price auctions, and had a major impact on the industry. We responded by completely changing our campaign optimization strategy to focus more on maximum rather than minimum spending. The result is that publishers get the highest price for their inventory and advertisers gain more transparency around how much they are…

TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar

Ashish Dhamdhere Vice President, Marketing at Skilljar Skilljar's award-winning product enables companies to deliver customer training experiences to accelerate product adoption and improve customer retention. We spoke to Ashish Dhamdhere, Vice President, Marketing, Skilljar, to understand the overall state of Online Training Platforms in the tech industry. Tell us about your role at Skilljar and the team/technology you handle. I lead the marketing team at Skilljar. My team is responsible for demand, content, product…

TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group

Catherine Cook Connelly Co-founder & VP Brand Strategy, The Meet Group A few streamers on The Meet Group's apps have said they plan to quit their jobs or have taken a step back from their previous job to build themselves up as streamers. We spoke to Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group, to discuss this fascinating phenomenon. What brings you to the Mobile Growth Summit 2019? What part of the conference are you most interested in learning more about? Can you briefly discuss the…

TechBytes with Adrián González Lastra, Commercial Director, Sales Layer

Adrián González Lastra Commercial Director at Sales Layer Centralizing all the product information will make marketers’ lives easier and simpler. We spoke to Adrián González Lastra, Commercial Director, Sales Layer, and asked him for one piece of advice he has for B2B marketers.Tell us a little bit about your role at Sales Layer. My main responsibilities at Sales Layer include: Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth. Conducting…

TechBytes with Sarah Hofstetter, President, Comscore

Sarah Hofstetter President at Comscore People are watching more content than ever before, but they’re watching on their terms across multiple screens. We spoke to Sarah Hofstetter, President, Comscore, to understand the definition of “attention” and how marketers can truly understand attention in a cross-platform world.Tell us about your role at Comscore and the team you handle. I joined Comscore as President in October this year. The biggest focus within my first 100 days is to listen to our employees, our…

TechBytes with Stephen Wakeling, Founder and CEO, Phobio

Stephen Wakeling Founder and CEO at Phobio Communication is shifting in all organizations away from email and onto more collaborative platforms that allow teams to overcome the challenges of distance and time. We spoke to Stephen Wakeling, Founder and CEO, Phobio, to understand how CMOs and sales leaders could better leverage Phobio to amplify their Marketing and Sales efforts.Tell us about your respective roles the team/marketing technology you handle. I’m the Co-Founder and CEO of Phobio. We’re a software-powered…

TechBytes with Rebecca Martin, CMO, Calabrio

Rebecca Martin CMO at Calabrio Calabrio's recent report, "Are You Listening? The Truth About What Customers Want in a Digital World" reveals what consumers want from companies. We spoke to Rebecca Martin, CMO, Calabrio, to understand the key takeaways from the report and how marketers could benefit from it.Tell us about your role at Calabrio and the team/technology you handle. I’m the Chief Marketing Officer at Calabrio, which is a customer engagement and analytics software company. My job is to get to the heart of…