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TechBytes Interview Series

TechBytes with Josh Martin, Sr. Director, Product Marketing, Brightspot CMS

Josh Martin Sr. Director, Product Marketing at Brightspot CMS Today, brands need to create great content, distribute it across dozens of channels, in many forms, and in local languages. We spoke to Josh Martin, Sr. Director, Product Marketing, Brightspot CMS, to understand the overall state of CMS in the Content Marketing industry.Tell us about your role at Brightspot CMS and the team/technology you handle? As a product marketer, it is my responsibility to ensure we understand our prospect/customer’s needs, the state…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

TechBytes with Caroline Hugonenc, Global VP Research and Insights, Teads.tv

Caroline Hugonenc Global VP Research & Insights at Teads.tv Brands need to brief their creative and media agency together so that they factor in the device and the platform in their creative equation. We spoke to Caroline Hugonenc, Global VP Research & Insights, Teads.tv, to understand the winning recipe for any advertiser, when it comes to building a brand-customer connection.Tell us about your role at Teads and the team you handle. I joined Teads in 2013 and am currently Global VP Research & Insights. My…

TechBytes with Amanda Myers, Director, Product Growth, Personify Corp

Amanda Myers Director, Product Growth at Personify Corp Online communities provide a tremendous advantage for organizations to bring their supporters, fans and followers together in a branded online destination. We spoke to Amanda Myers, Director of Product Growth at Personify Corp, to understand how they leverage the ‘Power of Community’ with Marketing Automation and Social Media tools.Tell us about your role at Personify and the team/technology you handle. I serve as Personify’s Director of Product Growth. As a…

TechBytes with Darren Guarnaccia, Chief Product Officer, Crownpeak

Darren Guarnaccia Chief Product Officer at Crownpeak The main point of GDPR is customers should have ownership and sovereignty over their personal data. We spoke to Darren Guarnaccia, Chief Product Officer at Crownpeak, to understand how they plan to accurately deploy their technology in the era of GDPR.Tell us about your role at Crownpeak and the team/technology you handle. As Chief Product Officer, I’m responsible for Crownpeak’s product direction and overall strategy in the business. As a part of that, I work…

TechBytes with Vinay Ramani, Chief Product Officer, Pipedrive

Vinay Ramani Chief Product Officer at Pipedrive Pipedrive has over 75,000 customers, hundreds of thousands of active users, and the team has grown to 475 worldwide. We spoke to Vinay Ramani, Chief Product Officer, Pipedrive, to understand the biggest draw for him at the company.Tell us about your role at Pipedrive and the team/technology you handle. At Pipedrive, I oversee the product vision and strategy essential to Pipedrive realizing its true potential. This means leadership of the product, data, design and…

TechBytes with Roy Shkedi, Chairman, Intent IQ

Roy Shkedi Chairman at Intent IQ At Intent IQ, they use AI in their proprietary ranking system to help them differentiate between deterministic events conducted by a device owner, deterministic events conducted by a guest (such as a family member), and fraudulent activity. We spoke to Roy Shkedi, Chairman of Intent IQ, to understand how AI/ML capabilities have changed the dynamics of conversion attribution across devices.How do you believe brands should leverage cross-device data in their digital marketing efforts?…

TechBytes with John Field, Director-Product Marketing, BloomReach

John Field Director-Product Marketing at BloomReach BRX is an open and intelligent platform that businesses and brands use to build, personalize, test and optimize their digital experiences. We spoke to John Field, Director-Product Marketing at BloomReach, to understand the company's technology, their target audience, and how their products integrate with third-party APIs.Tell us about your role at BloomReach and the team/technology you handle. I joined BloomReach as Director of Product Marketing three months ago.…

TechBytes with Jeremy Bondy, Global VP Revenue, Vungle

Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the best user experience and serve the right ad to the right people to help gain high-quality users. We spoke to Jeremy Bondy, Global VP Revenue at Vungle, to understand how their technology stands out in an environment where customers are being overwhelmed by advertising.Tell us about your role at Vungle and the team/technology you handle? As Global VP Revenue at Vungle, I manage the company’s…

TechBytes with David Turner, Vice President of Engineering, ResponseTap

David Turner Vice President of Engineering at ResponseTap ResponseTap's main areas of focus are Artificial Intelligence and Machine Learning as they are integral to the work they do. We spoke to David Turner, Vice President of Engineering at ResponseTap, to understand his predictions on the role of AI/ML in Call Analytics for Marketing and Sales.Tell us about your role at ResponseTap and the team/technology you handle. I’m Vice President of Engineering at ResponseTap, Europe’s leading Call Intelligence provider. I…

TechBytes with Tim Beeson, Global Alliances Director, Natterbox Limited

Tim Beeson Global Alliances Director at Natterbox Limited Recently, Natterbox Limited announced an automatic routing service that uses the intelligence captured from phone conversations to link callers with the most appropriate and skilled agents. We spoke to Tim Beeson, Global Alliances Director at Natterbox Limited, to understand how they leverage AI/Machine Learning and intelligent tools, and the benefits and challenges they have faced in their application at the company.Tell us about your role at Natterbox and the…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

TechBytes with Daniel Jaye, Founder and Head of Product, aqfer

Daniel Jaye Founder and Head of Product at aqfer aqfer's solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust." We spoke to Daniel Jaye, Founder and Head of Product, aqfer, to understand how big data fits into their offering and what analytics and metadata management tools they provide.Tell us about your role at aqfer and the team/technology you handle. I manage Product, Engineering, Operations and Delivery for aqfer. What are the core tenets of your…

TechBytes with Clark Richey, Chief Technology Officer, FactGem

Clark Richey Chief Technology Officer at FactGem The most fundamental thing a company can do is to commit to a data-driven culture. We spoke to Clark Richey, Chief Technology Officer at FactGem, to understand how businesses should unlock the value of their data management platforms for better communication, team performance and marketing ROI.Tell us about your role at FactGem and the team/technology you handle. I am the Co-Founder and CTO of FactGem, a data analytics company. Because we are a lean startup, and I have…

TechBytes with Russ Reed, VP, Analytics and Technology, MarketStar

Russ Reed VP, Analytics and Technology at MarketStar Sales as a Service® is much more than just hiring an off-site sales team. It starts with data, taking full advantage of big data and analytics. We spoke to Russ Reed, VP, Analytics and Technology, MarketStar, to understand the core tenets of the model as well as how directors and VPs of sales within organizations know when it is the right time to engage with an outsourced sales vendor.Tell us about your role at MarketStar and the team/technology you handle.   I lead…

TechBytes with Steven Shapiro, VP, Digital and Customer Journey, Informatica

Steven Shapiro VP of Digital and Customer Journey at Informatica "Intent data" is any information that suggests a person (or persons in a company) may have the "intent" to buy. We spoke to Steven Shapiro, VP of Digital and Customer Journey at Informatica, to understand if they connect intent data with other insights and use it across departments.How does intent data work? “Intent data” is any information that suggests a person (or persons in a company) may have the "intent" to buy. In Bombora’s case, the data comes…

TechBytes with Keith Sibson, SVP, Product and Marketing, PostUp

Keith Sibson SVP, Product & Marketing at PostUp With email, audiences will tolerate a surprisingly large amount of advertising disruption if they value the content. We spoke to Keith Sibson, SVP, Product & Marketing, PostUp, to understand the major challenges for email technology companies in delivering disruption-free experiences. Tell us about your role at PostUp and the team/technology you handle. I run Product and Marketing for PostUp. We are an email and audience development platform for the Publishing…

TechBytes with Rebecca Stone, Vice President, Marketing, LiveRamp

Rebecca Stone Vice President, Marketing, LiveRamp LiveRamp's presentation at Ad Week focused on the new Data Transparency Label. In this context, we spoke to Rebecca Stone, Vice President, Marketing, LiveRamp, to understand the goal of the project and their position on data privacy.Your presentation at Ad Week focused on the new Data Transparency Label. What is the goal of this project? In the current landscape, there aren’t enough tools available that enable marketers to see “what’s inside” the data segments they…

TechBytes with Nitasha Walia, Sr. Product Manager, Zoom

Nitasha Walia Sr. Product Manager at Zoom Zoom’s App Marketplace brings together integrations built by Zoom and their 3rd-party developers and includes apps for a multitude of industry verticals including Assistants, Productivity, Scheduling, and Unified Log-In. We spoke to Nitasha Walia, Sr.Product Manager at Zoom, to understand the core tents of the marketplace and how customers should better leverage it for smoother business operations.Tell us about your role at Zoom and the team/technology you handle. I’m a…

TechBytes with Mihir Nanavati, Vice President of Product, RollWorks

Mihir Nanavati VP of Product, RollWorks RollWorks is in a better position than many others in the market because for AI to be impactful, it needs to work off a large and accurate dataset of B2B companies and buyers, which they have. We spoke to Mihir Nanavati, VP of Product at RollWorks, to understand how they work with AI/ML and other intelligent technologies.Tell us about your role at RollWorks and the team/technology you handle. At AdRoll Group, I am the Vice President of Product for RollWorks — our B2B division…