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Technology Highlights

Marketing Technology Highlights of The Week: 03rd May-2021: Featuring Adobe, Amplitude, Rollworks, 8X8 and more! 

First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet: MarTech Quote-of-the-Week! I see a big movement towards context in 2021 – particularly in video ad formats like CTV and OTT. With streaming so prevalent, and being done on so many devices within the house, ads on services like Hulu are more engaging and relevant than ever. -Gary Burtka, VP U.S.…