Marketing Technology Highlights of The Week: 03rd May-2021: Featuring Adobe, Amplitude, Rollworks, 8X8 and more! 

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First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing? 

This weekly highlight can give you a quick snippet:

MarTech Quote-of-the-Week!

I see a big movement towards context in 2021 – particularly in video ad formats like CTV and OTT. With streaming so prevalent, and being done on so many devices within the house, ads on services like Hulu are more engaging and relevant than ever. -Gary Burtka, VP U.S. Operations at RTB House

Top MarTech News of The Week: 26th April to 30th April 2021!

MarTech QnA with the Expert

MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful
Read More!

As the pandemic has shown time and time again, the ability to meet your customers wherever and whenever they are is imperative. What started as an expectation of months-long remote work and online shopping only, quickly became a new way of life. And it’s never going to fully go back. Digital has become the front door for every business, and will remain so even after in-person restrictions are lifted. So companies are going to need to have a new strategy in this new hybrid era. –Paul Biggs, Director of Product Marketing at Contentful

Top Articles on Advertising, Good Data Practices and Digital Marketing Trends!

The SalesStar Podcast is an Interactive Chat That Serves to Cover Industry Insights from Leaders in Sales and Marketing!

Did you miss our latest episode with Grant Halloran, CEO at Planful?

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