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Commenting on the partnership renewal, Peter Sheldon, Senior Director of Commerce Strategy at Adobe, said: “I am delighted to see that dotdigital have renewed their partnership. We see dotdigital as an integral part of a merchant’s success once their site is launched. Its deep integration into the core of our platform enables merchants to seamlessly action their marketing strategies across multiple channels from email, SMS, push, WhatsApp, Facebook and even Live chat.”

Adobe’s Senior Director, Tech Partners, at Adobe, Nik Shroff, concluded: “The ability to turn data into actionable insights and personalised communications is essential for merchant success. dotdigital continues to innovate in this space and we look forward to collaborating with them to help merchants grow their businesses and delight customers.”

dotdigital is proud to be sponsoring Adobe Summit – The Digital Experience Conference 2021, taking place on the 27-29 April. The event will help to expand skills in the industry, engage with other Experience Makers and inspire exceptional experiences that drive business growth and customer loyalty.