Browsing Tag

whatsapp

Zendesk Releases Annual State of Messaging 2020 Report

Report reveals new data and insights on the most important conversational business and messaging trends in 2020 Zendesk, Inc. released State of Messaging 2020, the third annual report featuring expert commentary and in-depth analysis of the biggest trends in conversational business and the rapidly evolving messaging industry. The report combines interviews with more than two dozen customer experience product, sales, and marketing leaders from companies like Google, Twitter, Hootsuite, Birchbox, and more, with original…

DRUID Teams Up with Vonage to Enable AI Powered Virtual Assistants on WhatsApp

DRUID, a company specialized in developing intelligent virtual assistants (chatbots) for enterprise companies, has announced a strategic technology partnership with Vonage, a global business cloud communications leader that provides API solutions for messaging, chat, social media, video and voice apps. Through this partnership, DRUID's AI powered virtual assistants will be able to chat and respond through WhatsApp. The partnership between DRUID and Vonage was made possible due to the increasing demand for intelligent…

How Voice is Enhancing Service Across Industries

Have you ever had a written message misinterpreted? Sent a text your spouse took one way when it was meant in completely another? Had an employee misunderstand a task and spend a week barking up the wrong tree? Or maybe a friend never saw your e-mail and you had to fly solo to the concert you just won tickets to? The convenience of e-mail, text messaging, G-chat, WhatsApp and every other communication app is undoubtedly a miracle of modern technology. We can connect with anyone, anywhere, any time. But too often, it means…

Soprano Design Lays Out Enterprise Mobile Messaging Predictions for 2020: Trust, Elegant User Engagement and AI Set to Dominate

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Six Trends Transforming Customer Experience in 2020

Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide outstanding customer service has never been greater than now - customers used more digital channels than ever before and expect seamless journeys through their transactions, even when switching between those channels. So, how do you stay ahead of the competition in 2020? What are the new expectations of customers? Here is our take on the essential trends to consider in…

Portal by Facebook Takes WhatsApp Closer to AI-Based Video Applications

Facebook has announced its next set of unique Video content platform and features. The announcement brings the Portal family of products closer to users and their network during the Holiday season. Powered by unique video calling features that are built on the AI-powered Smart Camera, Portal by Facebook takes users closer to what they see on Instagram Stories. However, to use Portal; you don't need a Facebook account! In the official newsroom blog, Facebook stated that the Portal features are similar to Alexa, with new added…

WebEngage Partners with Infobip to Provide WhatsApp as an Engagement Channel

The Launch of WhatsApp Reinforces WebEngage’s Omnichannel Capabilities with a Total of 8 Communication Channels on Offer WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses. With over 1.6 billion monthly active users, WhatsApp is the most popular…

We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned

Today, we tend to take advantage of the way software moves our lives forward. Whether we’re using it to take a Lime scooter across Paris, binge watch our favorite shows on Netflix, or communicate with family, friends, and colleagues around the globe with WhatsApp– technology is at the center. But, what we also forget about are the people behind the software we use every day. Here at Smartling, our Marketing team was on a mission to humanize our company and the industry. We realized the best way to do it was to peel back…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

The Untapped Digital Marketing Potential of WhatsApp

 The numbers speak for themselves: 1.6 billion users over 180 nations. Further, it is the messaging king in 133 of those places. WhatsApp’s dominance shows no sign of slowing, which makes it all the more interesting that many marketers are only just coming to understand the platform’s full potential. Smartphones and chat apps are ubiquitous in the lives of modern consumers, so Marketing through these platforms only makes sense. WhatsApp remains ad-free, but upcoming platform changes and the potential for chatbot…

Don’t Shoot the Messenger: How Chat Apps Became Political

During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app soon became one of the most downloaded apps in Hong Kong. Then its servers were hit by a cyberattack that its founder said came “mostly from China.” In the wake of Sri Lanka’s Easter bombings, the government blocked residents from accessing the country’s most popular social media and messaging apps, including Facebook, YouTube, WhatsApp, and Viber. According to officials, the…

Zendesk Introduces WhatsApp for Zendesk

New Whatsapp Business API Tool Delivers on Zendesk’s Vision to Connect Customer Conversations across Web, Mobile, and Social Messaging Zendesk, Inc. announced WhatsApp for Zendesk, a new WhatsApp Business API connector, that allows businesses to quickly and easily reach and respond to WhatsApp users. Zendesk offers the only trusted messaging solution that pulls in all customer conversations into a cohesive interface across web, mobile and social messaging. With these enhanced capabilities, Zendesk now powers even more…

MarTech Interview with Robert Vis, CEO at MessageBird

"AI is particularly interesting when it comes to the intersection of Cloud Communications and the Internet of Things. " Tell us about your role and journey into Technology. What inspired you to start MessageBird? MessageBird itself was a big idea that started small, with just a handful of people in a garage along a canal in Amsterdam. Before founding MessageBird in 2011, I ran a company called ZayPay—a payments platform that enabled users to pay for virtual goods through their mobile phone bills in more than 50 countries.…

MarTech Interview with Piyush Shah, Co-Founder at InMobi

"The biggest disruptions across the industry in technology will come from Data and Artificial Intelligence (AI). " Could you tell us about your role and journey at InMobi Group, and today TruFactor? What inspired you to be part of InMobi? I’ve been with InMobi since the beginning, and I am incredibly proud of our heritage as a true innovator in the mobile advertising space. In that time, I have previously led our performance advertising business, was Chief Product Officer and have incubated our enterprise platforms for…

TechBytes with Alice Blair, Head of Marketing, Engage Hub

Tell us about your role at Engage Hub and the team/technology that you handle. Engage Hub provides solutions that bring together disparate data to automate AI-driven customer experiences across multiple channels — from SMS to Facebook Messenger and WhatsApp. We work with clients across the globe, across multiple sectors (such as retail, financial services and telecoms), so that they can deliver relevant experiences to customers via their preferred channel. In my role as Head of Marketing, I’m responsible for our…

Messaging is the New Growth Channel For Marketers

Messaging has become the preferred method of communications for the global community. According to a 2018 eMarketer survey, by the year 2022, nearly 36% of the world's population (approximately 3 billion) will be using mobile phone messaging apps as one of their primary communications channel, including Messenger, WhatsApp, and others. Consumers crave fast, personalized communications channels to connect with the people and businesses that matter to them. However, there is a disconnect between consumers' expectations for…

Accengage Enables Businesses to Personally Connect With Their Customers on WhatsApp

On the Heels of Its Acquisition by Urban Airship, Accengage Continues to Invest in New Platform Capabilities That Enable Broader Customer Engagement for Business Clients Accengage, an Urban Airship company and Europe’s #1 mobile CRM and push notification technology provider, announced that it is adding WhatsApp as one of its customer engagement channels. Brands can now engage with prospects and customers using push notifications and automated replies through the WhatsApp Business API. To make it even more powerful and…

Is This the End of the Data-By-Stealth Model?

GDPR may be an EU regulation, but its enforcement is having a global impact on privacy awareness and, in the process, exposing the business model underpinning Big Tech’s data economy. We now know that Facebook and Google, in particular, have deployed stealth strategies to collect personal data. Until now, we’ve hardly noticed, but GDPR has shone a spotlight on this highly profitable business model. From cookies in browsers to mapping social media behavior, trawling personal contacts, tracking where you go and even what…