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PromoRepublic Empowers Direct Selling Businesses With Tailor-Made Solution for Selling on Social Media

From now on, direct selling companies can encourage distributors to become amplified voices of the brand and save their uniqueness on social media. Distributors focus on human-to-human approach with the clients, while HQs can keep an eye on their performance PromoRepublic, a leading social media marketing SaaS for multi-location brands, launches a complete social selling suite for direct selling companies that addresses the needs of both marketing executives at the corporate offices and representatives worldwide. …

Zenvia Acquires Startup Sirena and Expands to Latin America

With the acquisition, the Brazilian technology company expands its communication platform, which has solutions based on WhatsApp, voice, chat, chatbot and SMS Zenvia, a technology company that simplifies the relationship between companies and consumers, announces to the market the acquisition of Sirena, a startup that offers communication solution for sales teams via WhatsApp. With the deal, the Brazilian company starts operating throughout Latin America, with offices in the USA, Argentina, Brazil and Mexico. "The…

Why SMS Marketing Makes Sense for DTC Brands

The humble text message has come a long way from the first “Merry Christmas” message sent in December of 1992. Today, there are about 6 billion SMS messages sent every day in the United States, and over 2.2 trillion are sent each year. SMS (short message service) marketing has proven to be a simple and powerful tool that brands are utilizing more than ever during COVID to communicate with receptive customers. With higher open rates than email, as well as the potential for immediate results and positive customer reception…

Integrate WhatsApp With Cisco Finesse UCCX, UCCE, PCCE Contact Centers With CXInfinity

Boost your Cisco UCCE/X PCCE contact center performance with all new integration of WhatsApp. The advanced and integrated tool CXInfinity makes businesses engage with customers in real-time With 1.6 billion users across 180 countries, WhatsApp has become one of the most popular messaging platforms. And after the launch of WhatsApp Business in January 2018, the platform has grown immensely as a customer engagement channel. From start-up to an enterprise, from insurance to banking, WhatsApp has created a highly competitive…

How Remote Working Will Help Retail Revaluate Its Agenda

As the impact of the coronavirus crisis grows every day, the retail world has had to evolve in countless ways, as how we shop and connect with each other has shifted dramatically. The pandemic has changed the way that all businesses are operating, not least in relation to working from home for those who are able to. We are living through dark times but it is important to try to stay positive – and the situation may well be giving many companies the chance to take stock of the future, says Robert Lockyer, the owner of…

Smarsh Introduces Capture and Archiving Support for WhatsApp and WeChat

Enables Organizations to Use Popular Encrypted Apps for Business and Meet Compliance, E-Discovery Obligations Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, today announced capture and archiving support for WhatsApp and WeChat, two prominent secure messaging applications that are undergoing rapid enterprise adoption. Organizations must capture, retain and review employee communications in support of regulatory retention and oversight obligations. This content also…

Khoros Care Handles Over 2.5 Million Customer Service Messages Daily During COVID-19

Khoros helps brands efficiently manage high customer support volumes in digital channels and offers its technology to government health organizations in Facebook’s Messenger program Khoros, a global leader in customer engagement software, announced that its Khoros Care solution handles over 2.5 million customer service messages per day to support brands and their customer service teams during the COVID-19 crisis. The Care solution has also helped to increase customer service teams’ efficiency by over 30% and to improve…

Facebook to Invest ₹ 43,574 Crore in Jio Platforms for a 9.99% Stake Largest FDI for Minority Investment in India Partnership to Create…

Reliance Industries Limited (“Reliance Industries”), Jio Platforms Limited (“Jio Platforms”) and Facebook, Inc. (“Facebook”) today announced the signing of binding agreements for an investment of ₹ 43,574 crore by Facebook into Jio Platforms. This investment by Facebook values Jio Platforms at ₹ 4.62 lakh crore pre-money enterprise value ($65.95 billion, assuming a conversion rate of ₹ 70 to a US Dollar). Facebook’s investment will ranslate into a 9.99% equity stake in Jio Platforms on a fully diluted basis. Jio…

The Tsunami Of In-App Programmatic Advertising Is Coming – Ride the Wave

In this article, we will discuss what in-app programmatic advertising is. We will also consider the factors causing the boom in in-app programmatic advertising, which include the increased use of mobile devices and the increased need for mobile content. The growth of this market in China, and how their model of life-app integration presents increased opportunities for in-app programmatic advertising future is also considered. What Is Programmatic Advertising? The next big trend in Marketing is in-app programmatic…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zuant, Publix, Amplitude, Checkpoint Systems, and Genesys. Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI Zuant understands the pain of leads that die from neglect after an event. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s…

Genesys Messaging with WhatsApp Simplifies Communication Between Businesses and Consumers

Powerful contact center solution from leader in customer experience helps organizations connect every interaction across voice, email, chat and messaging Vodafone Germany is now using WhatsApp, SMS and another top business messaging platform supported by Genesys, the global leader in cloud customer experience and contact center solutions. With Genesys Messaging, 1,500 of the company's agents can connect easily and intuitively with customers on this growing channel, which already averages 300,000 monthly interactions.…

Zendesk Expands Service-First CRM Solutions to Transform Customer Experience

New product suites democratize service and sales software by making it easy to try, buy and use Zendesk, Inc.  announced new, powerful Support and Sales Suites, expanding its service-first CRM solutions by enabling service and sales teams to instantly connect with their customers and have natural conversations across all touchpoints. The modern set of offerings helps companies easily build positive, long-term customer relationships. “Today’s digital-first customers expect real-time, ongoing and personalized…

Live-Chat vs Messaging: What’s the Difference?

Today, the way customers interact with organisations is evolving swiftly. Digital is king, and serving them across each channel is vital. Why? Because that is where they are and anticipate brands to be. They also expect timely and resolutive responses in such cases. As a CMO or board member with responsibility for customer propositions, service or experience that companies know they need to differentiate and move to more integrated customer communications, that more readily reflect how customers want to engage with…

Zendesk Releases Annual State of Messaging 2020 Report

Report reveals new data and insights on the most important conversational business and messaging trends in 2020 Zendesk, Inc. released State of Messaging 2020, the third annual report featuring expert commentary and in-depth analysis of the biggest trends in conversational business and the rapidly evolving messaging industry. The report combines interviews with more than two dozen customer experience product, sales, and marketing leaders from companies like Google, Twitter, Hootsuite, Birchbox, and more, with original…

DRUID Teams Up with Vonage to Enable AI Powered Virtual Assistants on WhatsApp

DRUID, a company specialized in developing intelligent virtual assistants (chatbots) for enterprise companies, has announced a strategic technology partnership with Vonage, a global business cloud communications leader that provides API solutions for messaging, chat, social media, video and voice apps. Through this partnership, DRUID's AI powered virtual assistants will be able to chat and respond through WhatsApp. The partnership between DRUID and Vonage was made possible due to the increasing demand for intelligent…

How Voice is Enhancing Service Across Industries

Have you ever had a written message misinterpreted? Sent a text your spouse took one way when it was meant in completely another? Had an employee misunderstand a task and spend a week barking up the wrong tree? Or maybe a friend never saw your e-mail and you had to fly solo to the concert you just won tickets to? The convenience of e-mail, text messaging, G-chat, WhatsApp and every other communication app is undoubtedly a miracle of modern technology. We can connect with anyone, anywhere, any time. But too often, it means…

Soprano Design Lays Out Enterprise Mobile Messaging Predictions for 2020: Trust, Elegant User Engagement and AI Set to Dominate

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Six Trends Transforming Customer Experience in 2020

Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide outstanding customer service has never been greater than now - customers used more digital channels than ever before and expect seamless journeys through their transactions, even when switching between those channels. So, how do you stay ahead of the competition in 2020? What are the new expectations of customers? Here is our take on the essential trends to consider in…