technology solutions

ManoByte, a Grand Rapids, Michigan-based, full-service, marketing technology solutions consultancy, recently developed and launched a custom integration application, providing NetSuite and HubSpot customers the ability to sync their CRM data - leads, contacts, and companies - inclusive of custom properties - across the two platforms, for optimal performance and ROI. The integration offers customers four key benefits: convenience, real-time data, improved marketing capabilities, and business growth opportunities. This…

TransPerfect, the world's largest provider of language and technology solutions for global business, announced that it has been chosen by global experiences marketplace Groupon for translation management technology. Groupon will use TransPerfect's GlobalLink platform to manage internal and customer-facing multilingual content, increasing the productivity and efficiency of the company's in-house linguistic resources by giving them all of the tools they need to track and manage the entire translation process. Groupon chose…

GroupM, WPP’s media investment group, announced that Patrick Xu will expand his China CEO remit to include Hong Kong and Taiwan as Ashutosh Srivastava has been named CEO of Asia Pacific (excluding mainland China, Hong Kong and Taiwan), effective immediately. Xu will also remain WPP’s China Country Manager. Srivastava will take responsibility for all other GroupM Asia Pacific markets. In their new roles, Xu and Srivastava will join recently named EMEA CEO Demet İkiler as the newest members of the Global Leadership Team and…

Advertisers Get New Value Through Innovative Technology that Delivers Advanced Audience Campaign Metrics for Audience-Based Buys Nielsen announced that Horizon Media is subscribing to Nielsen Advanced Audience, an innovative suite of technology solutions that unifies the planning, activation and measurement of audiences beyond age and gender (e.g., new parent or first-time car buyer). A long-time Nielsen client, Horizon Media will now have a seamless process to execute advanced audience-based buys, solving the complexities…