Browsing Tag

Telenor

Telenor to Pilot 5G on Top of the World

Telenor has launched the world’s northernmost 5G pilot on the Norwegian archipelago of Svalbard, where new standard will be tested against the rigours of the Arctic climate. The pilot will launch on 20 October When 4G was introduced to Norway in 2012, residents of the Artic archipelago of Svalbard were among the first to test the technology. As the dawn of the 5G standard breaks, residents of the island community will again be among the first in the country to test the next generation network. “Extreme weather…

Supporting a New Age of Ad Targeting

Given that the average household has at least three devices and the fact that individuals can shift between these devices up to 27 times an hour, it can be nearly impossible for marketers to hone in on the most relevant audience and device for their campaign. Without a cross-device perspective, marketers won’t know if all the devices in that household belong to one individual or another, nevermind adding the complexity of shared devices and behaviors. However, what began as solving for media attribution has now evolved…