Browsing Tag

Thanksgiving Day

Most U.S. Shoppers Want Retailers to Close on Thanksgiving Day, Accenture Survey Reveals

14th annual Accenture Holiday Shopping Survey also finds consumers choosing home delivery and minimizing in-store shopping As the retail industry gears up for its busiest shopping period, the COVID-19 pandemic is making consumers focus on their own health and safety and the well-being of retail employees, according to findings of the 14th annual Accenture Holiday Shopping Survey For instance, three-quarters (76%) of the more than 1,500 U.S. consumers surveyed said they want retailers to close on Thanksgiving…

Thanksgiving Day a Boon for Video Advertisers

Black Friday and Cyber Monday continue to be some of the biggest days of the year for consumer spending, but what about consumer attention? Advertisers must be planning their holiday campaigns strategically; just because consumer spending peaks on Black Friday and Cyber Monday, this doesn’t necessarily mean these are the days for brands to double down in media spend. Read More: A Marketer’s Thanksgiving Using performance and consumer attention data for all Sightly customers across all verticals in the US, sourced…