The Ad Council

The Ad Council, America's leading non-profit organization dedicated to using the power of communications to drive social change, elected 18 new members to its Board of Directors during its fall meeting held virtually yesterday. The…
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The Ad Council, in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), launched a series of public service announcements (PSAs) emphasizing the importance of mask wearing until you're vaccinated. The campaign,…
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Partnership Between the Ad Council, dentsu International, and VidMob Helps Increase Effectiveness of National Mental Health Campaign Through Data-Driven Approach to Creative Across Social Platforms Wrapping up Mental Health Awareness…
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Johns Hopkins Bloomberg School of Public Health and Cuebiq to collaborate on data analysis; Mobility intelligence company to measure effectiveness of ‘It’s Up To You’ campaigns in driving audiences exposed to Public Service…
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New PSAs encourage fans to get the latest accurate information on the COVID-19 vaccines and feature the exclusive debut of Willie Nelson's new cover of "I'll Be Seeing You" As an extension of their COVID-19 Vaccine Education Initiative,…
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The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at its Spring meeting yesterday. The Board is chaired by Linda Boff, Chief…
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New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When Producing Their Ad Creative Where people move tells marketers a lot about what they are, and what…
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