Browsing Tag

The Diffusion Group

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

Social Media Users Value Humor Above Any Other Television-Related Content New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on the sites. According to TDG's new report, The Ascent of the Social TV Engager, 43% of social network users interact with humor about a show via mashups and memes. "There is a separate universe of online multimedia content that orbits TV shows," notes Michael Greeson, President of TDG and Senior Vice President of Screen…