Browsing Tag

The Forrester Wave

SAS Packs The Most Analytics Punch’ And Is A Leader In Streaming Analytics Per Independent Research Firm

SAS is among the top providers of streaming analytics according to The Forrester Wave™: Streaming Analytics, Q2 2021 report. The Forrester evaluation cites SAS® Event Stream Processing as a Leader. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds According to the Forrester report, "SAS packs the most analytics punch. SAS Event Stream Processing (ESP) stands out in this evaluation as the platform with the most built-in analytics for machine learning and other advanced…

Optimizely Named a Leader in Feature Management and Experimentation by Independent Research Firm

Leading digital experience platform provider, Optimizely (formerly Episerver), announced that it was named a leader in The Forrester Wave™: Feature Management And Experimentation, Q2 2021. “For brands to be successful, they must be able to test and optimize the experiences they are trying to deliver," said Justin Anovick, Chief Product Officer of Optimizely. “We believe being named a leader in this New Wave evaluation validates the strength of our experimentation and feature delivery capabilities. When combined with our…

Epsilon Named A Leader In Latest Loyalty Solutions Report By Independent Research Firm

Epsilon Top Ranked in Current Offering Category with Highest Scores Possible in 17 of 28 Criteria Epsilon® today announced it has been named a Leader in "The Forrester Wave™: Loyalty Solutions, Q2 2021" by Forrester Research, Inc. Epsilon was the top ranked company in the Current Offering category with the highest scores possible in 17 criteria including privacy practices and compliance, emotion measurement, campaign design and orchestration, personalization, and execution and innovation roadmap. Epsilon was evaluated on…

Teradata Named A Leader In Cloud Data Warehouse Evaluation By Independent Research Firm

Teradata  a leading multi-cloud data warehouse platform provider, today announced that Forrester Research has named Teradata a Leader in "The Forrester Wave™: Cloud Data Warehouse, Q1 2021," written by VP and Principal analyst Noel Yuhanna, on March 24, 2021. Forrester analyzed and scored the top 13 vendors in the Cloud Data Warehouse market according to 26 criteria. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response “Over the past 12-18 months, Teradata has been…

Kibo Named a Strong Performer in Experience Optimization Platforms

Kibo, the leader in unified commerce, announced that global analyst firm Forrester Research has named Kibo a Strong Performer in The Forrester Wave: Experience Optimization Platforms, Q4 2020. Powered by AI-driven personalization from Monetate and Certona, Kibo Personalization delivers best-in-class experience optimization capabilities for online and omnichannel retailers. The report describes Kibo’s vision “to enable commerce professionals to design and launch hyper-personalized experiences, tests, and recommendations in…

Dynamic Yield Named a “Strong Performer” in Experience Optimization Platform Industry Report

Dynamic Yield, a leading Experience Optimization platform, announced it has been named a Strong Performer by leading global research and advisory firm Forrester Research, Inc. in its report “The Forrester Wave™: Experience Optimization Platforms Q4 2020,” which was published today. The company was among 10 top experience optimization platform (EOP) providers selected to be evaluated in the report. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence…

Kameleoon Included as New Entrant in Experience Optimization Platform Evaluation

Kameleoon, the leading web and full stack experimentation and personalization platform, announced that it has been included for the first time in “The Forrester Wave: Experience Optimization Platforms Q4 2020”. In this evaluation, Kameleoon’s top scores were in the criteria of performance, platform integration, execution roadmap, and experience optimization technique innovation. Forrester Research Inc., selected and evaluated the 10 most significant providers specializing in experience optimization for this report. “The…

Sprinklr Named a Leader in Prestigious Social Listening Platforms

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave: Social Suites, Q4 2019 report. According to the 2020 report: “Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor…

Digimind Named a Strong Performer in Social Listening Platforms

Digimind announced that it’s been named a Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020 report. Forrester identified the 10 most significant providers in the category and evaluated them. According to Forrester, vendors that can provide advanced analytics, brand measurement in visualizations, and broad tech integrations, position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers. In the 36-criterion evaluation, a review that assessed…

AppDirect Debuts as a Strong Performer in Partner Relationship Management Evaluation

AppDirect, the leading subscription commerce platform company, announced that Forrester Research named AppDirect a Strong Performer in The Forrester Wave: Partner Relationship Management, Q4 2020. AppDirect received the highest scores possible in the criteria of platform governance and security; deal registration, pricing and management; and integrations with back-end systems. The Forrester report states: “AppDirect has a large degree of flexibility and customization, bulletproof security and governance, industry-leading…

Impartner Named a Leader in Partner Relationship Management

Impartner, a global leading provider of channel management and Partner Relationship Management (PRM) technology, announced that Forrester has named Impartner a leader in PRM in "The Forrester Wave: Partner Relationship Management, Q4 2020."  The Forrester Wave evaluated the 14 most significant PRM providers, and Impartner received the highest possible scores in the Partner Co-selling and Co-marketing; Product Innovation Roadmap; and Supporting Products, Services, and Ecosystem categories. Marketing Technology News: PUMA…

IBM Named a Leader in Customer Identity and Access Management (CIAM)

IBM Security announced that it was recognized as a leader in The Forrester Wave: Customer Identity and Access Management, Q4 2020 report. The report cited IBM's support for FIDO2, biometrics, and a broad range of authentication protocols, integration with IBM and third-party identity verification and fraud management solutions, as well as reporting and dashboarding capabilities. Marketing Technology News: Five9 to Acquire Inference Solutions In this year's Forrester Wave for Customer Identity and Access Management…

Forrester Gives XANT The Highest Scores In AI And Automation In Recent Sales Engagement Wave

XANT, the leading Enterprise Sales Engagement Platform, was recognized in the recent Forrester Wave™: Sales Engagement, Q3 2020 report with the highest scores in the AI and automation criteria. XANT also received the highest possible score in the category vision criteria which reflects XANT's strong point of view on revenue generation and differentiated approach. The report gave XANT the highest possible score in eleven other criteria, including CRM integration, email/calendaring integration, dialer integration,…

Sana Commerce Named a Strong Performer

Sana Commerce was one of the 13 most significant B2B commerce providers Forrester, one of the most influential technology research firms in the world, recently published its The Forrester Wave: B2B Commerce Suites. Sana Commerce was one of the 13 most significant B2B commerce providers selected by Forrester to take part in the report. In this 2020 evaluation, Forrester named Sana Commerce a B2B commerce suites Strong Performer. The Forrester Wave™: B2B Commerce Suites report identified, evaluated and scored the 13 most…

Decooda’s CX Workout Software Ranked as a Leader in Customer Journey Mapping Platforms Evaluation

CX Workout achieves top scores in Journey Testing and Optimization (tied), and Planned Enhancements criterion, highest scores possible in Client experience, and Usability criteria Decooda International was among the select companies that Forrester invited to participate in its report: The Forrester Wave™: Journey Mapping Platforms, Q2 2020. In this evaluation, Decooda's top scores were in Journey Testing and Optimization (tied), User Research, Planned Enhancements and Services, Client experience, and Usability.…

Thunderhead Named a Leader in Journey Orchestration Vendor Research

Thunderhead’s ONE Platform achieves the highest possible score in Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has today been named as a Leader in The Forrester Wave™:  Journey Orchestration Platforms, Q2 2020. The Wave analysis identifies the most significant journey orchestration platforms, evaluating them on strategy, current offering and market presence. Thunderhead scored the top marks possible in every Strategy criteria and the maximum possible score in the category. …

Kount’s Digital Account Fraud Protection Ties For the Highest Score in Current Offering Category

Independent Research Firm Names Kount as a “Strong Performer” in RBA report Kount, the leader in identity trust and digital fraud prevention, announced independent analyst firm Forrester Research has named Kount a “Strong Performer” in The Forrester Wave™: Risk Based Authentication (RBA), Q2 2020. Kount tied for the highest score in the Current Offering category. Kount is one of just seven companies to be included in the Forrester Wave™ for RBA. To be selected for the final report, vendors had to have a thought-leading,…

commercetools Named a Leader in B2C Commerce

Top research firm's report states that commercetools gives its customers a "platform for building visionary commerce experiences commercetools, the next-generation commerce software company, has been named a "Leader" in B2C commerce in The Forrester Wave™: B2C Commerce Suites, Q2 2020 report. commercetools received the highest scores possible in the campaign management, promotions, platform architecture, product vision and roadmap, and delivery model criteria. Forrester describes commercetools as "new-school…

Epsilon Named a Leader for Email Marketing Services; Highest Ranked in Current Offering Category

Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Epsilon, a global leader in interaction management, today announced that it was named a Leader in the May 2020 report “The Forrester Wave: Email Marketing Service Providers, Q2 2020″ by Forrester Research, Inc., which evaluated the Epsilon PeopleCloud Messaging platform. The report states, “Epsilon stays strong as an email agency. A longtime…

Trend Micro Named a Leader in Enterprise Detection and Response

Company’s cross-layer detection and response (XDR) solution cited as strong differentiator Trend Micro Incorporated, a global leader in cybersecurity solutions, announced that it has been recognized as a “leader” in The Forrester Wave™: Enterprise Detection and Response, Q1 2020. In their 14-criteria evaluation of enterprise detection and response (EDR) providers, Forrester evaluated 12 security vendors in three distinct areas: current offering, strategy, and market presence. Trend Micro earned the highest possible…