Browsing Tag

The Forrester Wave

Kibo Named a Strong Performer in Experience Optimization Platforms

Kibo, the leader in unified commerce, announced that global analyst firm Forrester Research has named Kibo a Strong Performer in The Forrester Wave: Experience Optimization Platforms, Q4 2020. Powered by AI-driven personalization from Monetate and Certona, Kibo Personalization delivers best-in-class experience optimization capabilities for online and omnichannel retailers. The report describes Kibo’s vision “to enable commerce professionals to design and launch hyper-personalized experiences, tests, and recommendations in…

Dynamic Yield Named a “Strong Performer” in Experience Optimization Platform Industry Report

Dynamic Yield, a leading Experience Optimization platform, announced it has been named a Strong Performer by leading global research and advisory firm Forrester Research, Inc. in its report “The Forrester Wave™: Experience Optimization Platforms Q4 2020,” which was published today. The company was among 10 top experience optimization platform (EOP) providers selected to be evaluated in the report. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence…

Kameleoon Included as New Entrant in Experience Optimization Platform Evaluation

Kameleoon, the leading web and full stack experimentation and personalization platform, announced that it has been included for the first time in “The Forrester Wave: Experience Optimization Platforms Q4 2020”. In this evaluation, Kameleoon’s top scores were in the criteria of performance, platform integration, execution roadmap, and experience optimization technique innovation. Forrester Research Inc., selected and evaluated the 10 most significant providers specializing in experience optimization for this report. “The…

Sprinklr Named a Leader in Prestigious Social Listening Platforms

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave: Social Suites, Q4 2019 report. According to the 2020 report: “Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor…

Digimind Named a Strong Performer in Social Listening Platforms

Digimind announced that it’s been named a Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020 report. Forrester identified the 10 most significant providers in the category and evaluated them. According to Forrester, vendors that can provide advanced analytics, brand measurement in visualizations, and broad tech integrations, position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers. In the 36-criterion evaluation, a review that assessed…

AppDirect Debuts as a Strong Performer in Partner Relationship Management Evaluation

AppDirect, the leading subscription commerce platform company, announced that Forrester Research named AppDirect a Strong Performer in The Forrester Wave: Partner Relationship Management, Q4 2020. AppDirect received the highest scores possible in the criteria of platform governance and security; deal registration, pricing and management; and integrations with back-end systems. The Forrester report states: “AppDirect has a large degree of flexibility and customization, bulletproof security and governance, industry-leading…

Impartner Named a Leader in Partner Relationship Management

Impartner, a global leading provider of channel management and Partner Relationship Management (PRM) technology, announced that Forrester has named Impartner a leader in PRM in "The Forrester Wave: Partner Relationship Management, Q4 2020."  The Forrester Wave evaluated the 14 most significant PRM providers, and Impartner received the highest possible scores in the Partner Co-selling and Co-marketing; Product Innovation Roadmap; and Supporting Products, Services, and Ecosystem categories. Marketing Technology News: PUMA…

IBM Named a Leader in Customer Identity and Access Management (CIAM)

IBM Security announced that it was recognized as a leader in The Forrester Wave: Customer Identity and Access Management, Q4 2020 report. The report cited IBM's support for FIDO2, biometrics, and a broad range of authentication protocols, integration with IBM and third-party identity verification and fraud management solutions, as well as reporting and dashboarding capabilities. Marketing Technology News: Five9 to Acquire Inference Solutions In this year's Forrester Wave for Customer Identity and Access Management…

Forrester Gives XANT The Highest Scores In AI And Automation In Recent Sales Engagement Wave

XANT, the leading Enterprise Sales Engagement Platform, was recognized in the recent Forrester Wave™: Sales Engagement, Q3 2020 report with the highest scores in the AI and automation criteria. XANT also received the highest possible score in the category vision criteria which reflects XANT's strong point of view on revenue generation and differentiated approach. The report gave XANT the highest possible score in eleven other criteria, including CRM integration, email/calendaring integration, dialer integration,…

Sana Commerce Named a Strong Performer

Sana Commerce was one of the 13 most significant B2B commerce providers Forrester, one of the most influential technology research firms in the world, recently published its The Forrester Wave: B2B Commerce Suites. Sana Commerce was one of the 13 most significant B2B commerce providers selected by Forrester to take part in the report. In this 2020 evaluation, Forrester named Sana Commerce a B2B commerce suites Strong Performer. The Forrester Wave™: B2B Commerce Suites report identified, evaluated and scored the 13 most…

Decooda’s CX Workout Software Ranked as a Leader in Customer Journey Mapping Platforms Evaluation

CX Workout achieves top scores in Journey Testing and Optimization (tied), and Planned Enhancements criterion, highest scores possible in Client experience, and Usability criteria Decooda International was among the select companies that Forrester invited to participate in its report: The Forrester Wave™: Journey Mapping Platforms, Q2 2020. In this evaluation, Decooda's top scores were in Journey Testing and Optimization (tied), User Research, Planned Enhancements and Services, Client experience, and Usability.…

Thunderhead Named a Leader in Journey Orchestration Vendor Research

Thunderhead’s ONE Platform achieves the highest possible score in Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has today been named as a Leader in The Forrester Wave™:  Journey Orchestration Platforms, Q2 2020. The Wave analysis identifies the most significant journey orchestration platforms, evaluating them on strategy, current offering and market presence. Thunderhead scored the top marks possible in every Strategy criteria and the maximum possible score in the category. …

Kount’s Digital Account Fraud Protection Ties For the Highest Score in Current Offering Category

Independent Research Firm Names Kount as a “Strong Performer” in RBA report Kount, the leader in identity trust and digital fraud prevention, announced independent analyst firm Forrester Research has named Kount a “Strong Performer” in The Forrester Wave™: Risk Based Authentication (RBA), Q2 2020. Kount tied for the highest score in the Current Offering category. Kount is one of just seven companies to be included in the Forrester Wave™ for RBA. To be selected for the final report, vendors had to have a thought-leading,…

commercetools Named a Leader in B2C Commerce

Top research firm's report states that commercetools gives its customers a "platform for building visionary commerce experiences commercetools, the next-generation commerce software company, has been named a "Leader" in B2C commerce in The Forrester Wave™: B2C Commerce Suites, Q2 2020 report. commercetools received the highest scores possible in the campaign management, promotions, platform architecture, product vision and roadmap, and delivery model criteria. Forrester describes commercetools as "new-school…

Epsilon Named a Leader for Email Marketing Services; Highest Ranked in Current Offering Category

Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Epsilon, a global leader in interaction management, today announced that it was named a Leader in the May 2020 report “The Forrester Wave: Email Marketing Service Providers, Q2 2020″ by Forrester Research, Inc., which evaluated the Epsilon PeopleCloud Messaging platform. The report states, “Epsilon stays strong as an email agency. A longtime…

Trend Micro Named a Leader in Enterprise Detection and Response

Company’s cross-layer detection and response (XDR) solution cited as strong differentiator Trend Micro Incorporated, a global leader in cybersecurity solutions, announced that it has been recognized as a “leader” in The Forrester Wave™: Enterprise Detection and Response, Q1 2020. In their 14-criteria evaluation of enterprise detection and response (EDR) providers, Forrester evaluated 12 security vendors in three distinct areas: current offering, strategy, and market presence. Trend Micro earned the highest possible…

Galvanize Named a Leader in Governance, Risk, and Compliance Software

Galvanize, the leader in SaaS governance, risk, and compliance (GRC) software, is pleased to announce that it has been named a Leader in The Forrester Wave: Governance, Risk, and Compliance Software, Q1 2020. “combines Rsam’s aptitude for collecting and operationalizing data with ACL’s powerful analytics and robotic process automation, enabling GRC pros to capitalize on digital transformation” Galvanize received the top scores possible in the risk and control management, document management, audit management, and IT…

Medallia Recognized as a Leader in Customer Feedback Management Platforms

Medallia Receives Top Score in Strategy Category Amongst Ten Vendors Medallia, Inc. , the global leader in experience management, announced it has been named a leader in The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020. “effective at enabling its customers by engaging their people” The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020” report noted the following findings: Marketing Technology News: Meredith Corporation Board Elects Don Baer Lead Independent Director…

Accenture Interactive Positioned as a Leader in Independent Research Report on Global Digital Experience Agencies

Accenture Interactive has been named a Leader in the latest research report on global digital experience agencies from Forrester Research Inc., a leading research and global advisory firm. “Experience has shifted from something one department feels responsible for to the mission and purpose of entire organizations. We believe this latest Forrester report is a testament to the strategic imperative of experience transformation for organizations today.” The report, titled “The Forrester Wave™: Global Digital Experience…

New Report Names Sitecore a Strong Performer in Digital Asset Management for Customer Experience

Independent Research Firm Cites Sitecore DAM's Strengths in Scalability and User Interface Sitecore®, the global leader in digital experience management software, announced the company's recognition as a Strong Performer among the most significant digital asset management (DAM) providers by Forrester Research, Inc., in the analyst firm's new report: "The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019." "Sitecore's strengths are in its scalability and user interface," states the report.…