Browsing Tag

The Interactive Advertising Bureau

IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange

PRNewswire Mar 8, 2021 12

Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the release of "IAB…
Read More...

Native & Programmatic Advertising

Jim Norton, Premium Publishing and Tech Leader, to Serve As IAB Executive-in-Residence

MTS Staff Writer Jun 27, 2018 1

Former IAB Board Chairman & Condé Nast Executive to Advance Trade Group’s ‘Direct Brand’ Economy Initiative The Interactive Advertising Bureau (IAB) has appointed media and marketing veteran Jim Norton as the trade group’s latest…
Read More...

Data Management Platforms

‘IAB 250 Powered by Dun & Bradstreet’ List Unveiled to Identify ‘Direct Brands’

Sudipto Ghosh Feb 12, 2018 0

First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Leveraged Economic Data from Dun & Bradstreet and Cultural Indicators from Other Sources Power List Of ‘Direct Brands’ Disrupting Incumbents in 15 Categories The Interactive…
Read More...