Banner Before Header
Browsing Tag

The Manifest

79% of Businesses Have Rejected a Job Candidate Based on Social Media Content; Job Seekers Should Post Online Carefully

Nearly all businesses (98%) do background research about job candidates online, and 80% say a personal website is important when evaluating candidates. Job seekers should create a personal brand online to stand out during the economic downturn Most businesses have rejected a potential employee after looking at their social media profiles, according to a new survey from The Manifest, a business news and how-to website. About 90% of employers look at potential employees' social media profiles, and 79% have rejected a…

Older Generations More Likely to Use Voice Search, Suggesting a Solution to Generational Digital Divide

Sixty-Four Percent (64%) of Voice Search Users Ages 55+ Use Voice Search to Look for Information, Products, and Services Online, Compared to 47% of Voice Search Users Ages 18-34, Suggesting That Voice Can Make Technology More Accessible to Older Populations Voice search can benefit older users who may struggle to type or use a mouse, indicating how the technology can help bridge the digital divide, suggests a new survey report from The Manifest, a business news and how-to website. More than half (64%) of voice…

New Data from The Manifest Says Most People Don’t Actually Care About Instagram Removing “Like” Counts

Instagram Announced That It Will Start Hiding like Counts for US Users. Celebrities and Influencers Have Spoken out About the Decision, Expressing Discontent or Approval. Most People, However, Don't Really Care About the Platform's Decision Most people don't care if Instagram users can see likes, suggests a new survey from The Manifest, a business news and how-to website. Media coverage so far highlights opinions from those in the spotlight, but what about the average user? A survey of 502 Americans found that more…

More People are Familiar with Fitbit Wearable Brand, Despite Apple Watch Dominating in Revenue

A New Survey Finds Fitbit and Apple Watch to Be the Most Well-Known Wearable Brands. While the Apple Watch Beats Fitbit in Sales, More People Are Familiar with the Fitbit Brand Because It Is Cheaper and Fitness-Centric Fitbit and Apple Watch both excel in brand recognition in the wearable market, according to a new survey by The Manifest, a business news and how-to site. Fitbit maintains greater familiarity among consumers, though, despite Apple Watch generating far more revenue. More than three-quarters of people…

YouTube Gaining Popularity With Generation Z as Demand for Video Content Rises, Facebook’s Popularity Declining

Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% of Generation Xers, and 96% of Baby Boomers, According to a Survey of Social Media Users in the US While Facebook's User Base Trends Older, Other Platforms Such as Instagram, Youtube, and Snapchat Have Younger User Bases Facebook is generally considered the pinnacle of social media success, boasting the most active users. Facebook's reign as the "king" of social media may come to an end, though, as younger…

Only 6% of Small Businesses Focused on Retaining Customers, Despite Main Digital Marketing Goal of Increasing Sales

Small Businesses Recognize the Value of Digital Marketing, but Lack the Necessary Budget and Resources to Maximize Their Efforts, According to a New Survey Almost one-third of small businesses (31%) concentrate their digital marketing efforts on increasing sales, but most aren't prioritizing engaging current customers. This data comes from a new survey by The Manifest, a business news and how-to website, which finds that small businesses are not maximizing their digital marketing investments. Only 6% of small…

96% of People Have Seen Ads That Reference Their Location, Indicating the Prevalence of Location-Specific Advertising

Location Tracking Is Becoming More Integrated into Users' Online Behavior. Nearly 8 in 10 People (79%) Have Used Geotags on Social Media and 38% of People Have Accidentally Shared Their Location via an App Nearly all people (96%) have seen advertisements that reference their location, showcasing the widespread use of location tracking technology. This data comes from a new survey on location-based advertising by The Manifest, a business news and how-to website. Only 15% of people rarely or never see ads that reference…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

Nearly Half of Social Media Users View Facebook Negatively After Cambridge Analytica but Many Still Use the Platform, New Survey Finds

Two-Thirds of Social Media Users (65%) Are Aware of the Cambridge Analytica Facebook Data Breach, but Only 37% Say They Use Facebook Less Often After News Broke of the Scandal Last March, According to a New Survey Forty-four percent (44%) of social media users still have a negative opinion of Facebook because of the Cambridge Analytica data breach, according to a new survey from The Manifest, a business news and how-to website. In March 2018, news broke that political consulting firm Cambridge Analytica acquired and…

Men Twice as Willing to Share Their Location With Strangers Than Women

The Convenience and Efficiency of Apps That Track User Location Are Appealing to Consumers, but There's a Significant Gap Between Men and Women When It Comes to Willingness to Share Location Information Through Apps Men are more willing to share their location data freely compared to women, according to a new survey from The Manifest, a business news and how-to website. More than double the number of men (20%) are willing to share their location with all of the contacts in their phone compared to only 9% of women who…

One-Third of Americans Like, Share, or Post on Social Media More Than 10 Times Per Day

People Most Frequently Post Images on Social Media, Followed by Updates and Videos. Facebook Remains the Top Platform, but Experts Suggest Social Media Marketers Prepare for Its Influence to Decline Thirty percent (30%) of social media users interact on social media at least 10 times per day by either liking, sharing, or posting content, according to a new survey from The Manifest, a business news and how-to website. Social media is part of people's everyday routines because it helps them build a community with others…

Nearly Two-Thirds of Businesses Say They Actively Implement Feedback From Mobile App Reviews

User Reviews Are Essential to Creating a Desirable Mobile App, and Companies Use a Variety of Channels to Gather These Reviews, According to a Survey of 301 App Developers and Marketers Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to a new survey by The Manifest, a business news and how-to website. Meanwhile, 25% read reviews and only sometimes implement feedback, and just 10% read reviews and never implement feedback. The Manifest surveyed 301…

Most Businesses Find Success Using Social Media and Third Party Marketing Agencies to Market Apps

Companies Recognize That Marketing Agencies and Social Media Can Extend an App's Reach and Tell a Company's Story, New Survey Finds Companies rely on social media the most to market their mobile app, according to a new survey from The Manifest, a business news and how-to website. More than one-third of companies (34%) prioritize social media marketing over app store optimization (ASO), SEO, and content marketing to attract customers to their mobile app. Social media offers extensive reach, an ability to target users, and…

Nearly Half of Businesses Spend More Than $500,000 on Digital Marketing

Businesses Today Prioritize Their Online Presence, Devoting More Resources to Digital Channels That Get Them in Front of Customers, According to Data from a Recent Survey Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey from The Manifest, a business news and how-to website. Forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. Investment in digital marketing is likely to…

Over Half of Millennials Check Snapchat Daily, Much More Than Boomers and Gen Xers

Social Media Preferences Differ by Generation, but Most Users Spend Their Time Consuming - Not Creating - Content on Social Media Apps, Says New Survey More than half of millennials (53%) say they check Snapchat daily, which is three times more than Generation Xers (18%) and eight times more than baby boomers (7%), according to new data from The Manifest, a business news and how-to website. The survey included 511 smartphone owners who use at least three apps daily and reveals the social media apps each generation uses…

Lack of Resources is Top Challenge for Businesses’ Social Media Efforts

New Survey Reveals That 26% of Businesses Say Inadequate Staffing or Budget Is Their Main Obstacle to Success with Social Media The biggest social media challenge for many businesses is securing the necessary staffing and financial resources to manage it, according to a new survey from The Manifest and Smart Insights. More than 25% of social media marketers say this shortage of resources is their biggest obstacle to a successful social media plan. To resolve this, social media experts recommend that a company's…